Tea Biz
Tea Biz

Episode · 5 months ago

Tea Biz News and Insight - January 28, 2022


HEAR THE HEADLINES – Intestinal Bacteria Tied to Low COVID Deaths | Food Inflation Eases | Trade and Tariffs Boost Globalization, a TEAIN2022 forecast | PLUS BRÜ Debuts at CES | ISTA Specialty Tea Standards

| NEWSMAKER – BRÜ Maker One inventor Bogdan Krinitchko

| GUEST – Andrew McNeill, International Specialty Tea Association

| FEATURES – This week, Tea Biz travels to Zurich, Switzerland, where BRÜ co-founder Bogdan Krinitchko describes the Consumer Electronics Show debut of his award-winning specialty tea brewer…and then to Tucson, Arizona, where the International Specialty Tea Association announced it has developed evaluation protocols and assembled a panel of tasters who share a common lexicon and have calibrated their sensory expertise to consistently judge tea quality, based on the skill of its makers.

BRÜ Maker One Debuts at CES –In November 2019, Kickstarter donors pledged 500,000 Swiss Francs to finance a startup specialty tea brewer designed by Swiss engineer Bodgan Krinitchko. Bodgan partnered with Filip Carlsberg to create BRÜ Maker One, an (internet of things) IoT device powered by smartphones that memorized settings for brew time, temperature, and water quantity. The single-cup brewer uses whole leaf tea, not capsules, with push-button convenience. After receiving 10,000 orders and a US patent, the machine is a reality three years later. Unveiled at the Consumer Electronics Show in Las Vegas in January, BRÜ won several awards for innovation and will begin shipping this spring.

ISTA Reveals Tea Evaluation Protocols –The International Specialty Tea Association, working closely with Tucson-based ProSense Consumer Research, has completed a 14-month pilot to train and calibrate a panel of tea tasters with new protocols to evaluate the quality of a wide variety of specialty teas. The first full-panel descriptive analysis will be black tea due to its commercial importance and high variability. “Producers of black tea, new and old, are seeking a sustainable market for high-value, high-skill specialty products and need a system that recognizes and rewards tea makers for that effort.”

The Tea Biz podcast delivers tea news that you need to know, a recap of the week's major headlines, with commentary and cultural trends. Hosted by Dan bold. It is the voice of origin for tea professionals and enthusiasts worldwide. Think of us as a digital caravan of story tellers, bringing authentic, authoritative and exclusive stories to you weekly from the tea lambs lower one. Here are this week's headlines. Intestinal bacteria is tied to low covid deaths. Tea Trade and tariffs boost globalization of tea in twenty two forecast and food inflation eases. Born a minute, but first this important message. What makes a Perfect Cup of Ceylon tea? The Perfect Cup is from the tea businesses that ensure the protection of all the children living within their tea estates. We Salute Kailani Valley, tell Awakulee, Bogajan, Thalawa, Harana and Elyptia tea estates support Save the Children Sri Lanka. Japanese researchers reculated an abundance of intestinal bacteria known to suppress the binding of coronavirus to human cell receptors likely plays a role in the low covid nineteen mortality rates seen in Asia and northern Europe. The study by researchers at Nagoya University Ana lies thirty got micro organisms in nine hundred and fifty three healthy subjects. In ten countries where COVID nineteen mortality rates are low, such as South Korea, Japan and Finland, high concentrations of Colin Sella bacteria were found in Belgium, written Italy and the United States, were mortality rates are high. Subjects had the lowest levels of Colin Sella. In a report in the Japan Times, the studies lead researcher, the Sauki Hirayama and associate professor at the university's Graduate School of Medicine, said, quote. I'm not saying that intestinal bacteria alone can cure covid nineteen. The purpose of this study was to see if we could make a breakthrough in treatment, if we could find at least one thing related to factor x and the unknown genetic trade that scientists speculate accounts for low infection and death rates in some populations. In a related development, peer reviewed research involving Japanese healthcare workers revealed an association between the consumption of green tea and resistance to viral infection. Individuals who consume more than four cups of tea a day had lower onds of stars covid infection. As reported in Medical Life Sciences News, the findings are in line with previous data from Coyota Prefectural University of Medicine showing that Epi, Gallochalaton, Galait EG CG significantly reduce the infectiousness of the coronavirus. The study, published in the journal Clinical Nutrition Open Science, investigated blood from two thousand six hundred and forty participants at a Tokyo based referral hospital. Three percent of participants tested positive for covid during the study period. Researchers use multiple logistic regression to estimate the odds ratio of stars infection based on consumption of green tea. The study concludes, quote,...

...since lower ons of infection and people with high green tea consumption was observed across many different outcomes and timings, this suggestion gist that green tea consumption could prevent both symptomatic or asymptomatic infection, regardless of vaccination status. and quote. Nearly forty percent of those studied drink green tea, daily tea trade in tariffs boost globalization. This is the seventh of twelve tea and twenty two foecasts for the New Year. In trade and logistics, the pandemic prove the proverb where there's a will, there's a way. Travel Restriction shrottle direct trade negotiations on site, but increased virtual face to face conversations and sales. At one point, the cost of transporting a container was higher than the value of the tea within leading suppliers to double their efforts to sell high value exports to thirsty domestic markets. Eager to upgrade their experience. As oil prices spiked and fertilizer costs doubled, farms began using bio charwer to reduce runoff and switch to mixing locally grown ground cover for compost with synthetics. teamakers invested in solar and hydropower, as tea sellers like bigelow tea, invested in electric vehicles. The pandemic demonstrated them for ability of just in time logistics, which generally limits the number of tea suppliers. Nowadays, wholesale and retail buyers anticipating long lead times before delivery ordered larger quantities from geographically and politically diverse sources. Tariffs and the trade war between the US and China and the US and Europe actually increase by three percent global trade in products not targeted by tariffs. Quote. That means the trade war did not just lead to re allocation of third country exports to the US or China, it also resulted in net trade creation and quote rights. One of the authors of a paper analyzing trade published in American Economic Review. Quote. While the net effect of the trade war on the world economy was an increase in trade, there was enormous variation across countries. In quote. According to the study. Quote, the big winner of the trade war seems to be bystander countries with deep international ties and quote. Subject to ownerous tariffs on Tea, China simply expanded its reach, increasing total exports to more than two billion in two thousand and twenty one. The above suggests fears that the pandemic would lead to dglobalization are unfounded. Learn more by visiting the tea Biz blog. Food inflation is noticeable everywhere you look. Tea prices are on the rise as unit volumes fall, and the US and Canada, consumers are switching to private label brands. After a year in which inflation rows seven percent in December, a four decade high. Tuttle. Sales of package tea will continue to rise in two thousand and twenty two, but, as in two thousand and twenty one, growth would be largely driven by price increases. Chicago based market...

...research firm IURI recorded a seven point eight percent decline last year in unit sales of tea bags and loose tea and US mass market convenience, grocery and drug stores. In the fifty two weeks ending December twenty six prices per unit we're up an average of seven cents to three dollars and fifty three cents per sque unit. Sales of canned and bottled tea also DEC climb by two point eight percent as unit prices increased by an average of fifteen cents perseque. As consumer behavior shift towards prepandemic normalcy. The combination of rising raw goods expenses. Aluminum for cans is up sixty percent. The price of fertilizer has doubled. SPIKING supply chain costs and increased labor expenses mean higher prices are here to stay. Quote. While the worst of tea inflation seems to be behind us, we're now seeing inflationary trends and packaging and free costs, says Senil de Susa, managing director and Chief Executive Officer of taught a consumer products Iras. Christiana Kamar Davy writes that. Quote. With the almicron variant still a wildcard, supply chain issues still a challenge and inflation potentially peeking by mid year, we remain in an unpredictable CPG environment and, quote, consumer package goods manufacturers are rolling out big price increases for essentials in food service market. Researcher data cential reports that eighty seven percent of consumers see see signs of rising prices, with eighty three percent saying they are concerned about inflation. Their concern is broad, with eighty percent of those surveys saying that inflation will get worse. Thirty four percent of respondents exploit the aflactionary period will last through two thousand and twenty three or longer. How to consumers respond to inflation expectations? That essential? CEO Jack lead notes that, as inflation worse than's forty two percent of consumers that they will cut back on restaurant meals are more than live entertainment at thirty six percent, and clothing purchases also thirty six percent, or those for going travel thirty three percent. Quote. Inflation and supply chain disruptions will remain a problem in two thousand and twenty two rites RBC capital markets. While some inputs are already coming off their peaks, more meaningful relief will take course over the next couple of years. Biz Inside Grocery Consultant Phil Lempert predicts a new normal. He told Food Processing magazine. Quote. We already have the cheapest food in the world and we've been so focused on having a cheap food supply that we've ignored certain other things like the human factor and social distancing in factories and stuff like that. In the future we won't have a choice, he said. Certainly the retailer and the CPG company can't absorb all those costs and some of them will have to be put on the consumer, and we are bender and enter. A man in Bengaluru reports on this. Weeks to auction prices India tea price support for the weekend in January. Twenty two two twenty two. The...

INDIANDIA industry is responded to the announcement of the new t build the T board had thought Commons in the amendment from stakeholders. Within a stipulated time of eleven days. In January, two thousand and twenty two in a some very strade unions have written to the government demanding more time to go with the bill. The state that this rush to source responses defeats the Democratic Process by which stakeholder opinions are sought and heard. How the bill will address the real concerns of the t industry stakeholders remains to be seen. In auction sale three, so are good demand for tease across all the auction centers. In north India, Middle Ease was active for Orthodox ty, while dajeeling leaf and dusty grades. Some more internal players that a consumer lent good support CTC, while in the stun uni lever was active for dust in Gohati. In the Stun Uni Lever was active for both leaf and dusties. The South schoolers on improvement in demand for CTC leaf Ajor blenders was selective, picking up about that is three percent of the total citycleaf one offer coaching. So a good demand for both leaf and dust in prices. Northern yes, so marginal decrease in prices. Also marginal decrease in the quantity of tea sold. In south and the ot the prices were nearly the same as sale to it's ten percent increase in salt quantity and no a word from our sponsor. Q trade understands that a successful tea blend goes beyond the creative fusion of appearance, a Roma and flavor. Are Multi Award winning product development team is passionate about converting natural ingredients into sensory experiences that customers crave. Every recipe is formulated with a commercial backbone of dependable quality sourcing, with a pricing structure that supports a safe, regulated, profitable and scalable bland. Q trade meets every brand's retail, food service and ECOMMERCE need. For more information, visit our website. Few Trade Tascom this way, tabs travels to Zurich, Switzerland, where brew cofounder bogged and Crenich go describes the consumer electronics show debut of his award winning specialty t brewer, and then to Tucson, Arizona, where the International Specially Tea Association announced it has developed evaluation protocols and assembled a panel of tasters who share a common lexicon and have calibrated their sensory expertise to consistently judged he quality based on the scale of its makers. In November, twenty nineteen kickstarter donors pledged five hundred thousand Swiss francs to finance a start up specialty tea brewer designed by Swiss inch near Bogden Grenichko bogden partnered with Philippe Carlsburg to create brew maker one, an Internet of things device powered by smartphones that memorized settings for brew time, temperature and water quality. The Single Cup brewer uses whole leaf tea, not capsules, with pushbutton convenience. Three years later, after receiving ten thousand orders and a US patent, the machine is a reality. Unveiled at the Consumer Electronics Show in Las Vegas in January, brew won several awards for Innovation and will begin shipping this spring. It's such a pleasure about didn't have you on our podcast today. First of all, thanks, then, for having me here. You recently...

...returned to Switzerlander, for presenting brew to the Fortyzero Takey's who attended the consumer electronic show in Las Vegas, but you tell us about that experience as a small so we started is not that. It was a great experience. We were super thankful that we got supported by the Swiss text which is the technology innovation console of Switzer lends. So we were basically, I think, around fourteen startups. You were one of the, I think two that had physical hardware product. And Yeah, overall it was just great experience, also a little bit of media attention. There was also great timing to be there for us. This is the first time that the public has been able to taste, to brood on the brewmaker one. How was the new brewer received? CEES? Yeah, it was pretty interesting feedback because in the beginning people who never heard about us him to our movement as the cat. Is this a coffee machine? I said no, this is a team machine makes the Perfect Cup at the push of a bottle without any captures reports. Yeah, when it showed how how do she actually works, how it operates, how easy it is to use? I think everybody likes it and we got featured in a CBS US out today. gave us a number and we want the award for the top fifty products at the CS another award that we want from EVANCIS partners. It's called the Nice Award. BBC Click mentioned us as well. Also great, great pr attention in the UK. Another more than forty two hundred tea lovers who backed or kickstarter project or looking forward to tasting their first broke up. We will update listeners on the final stages of manufacturing when the brewers will begin to ship. We actually met a few backers at the CES so and we will post our mental monthly update with that overview of the machine like I would look in someone, because right now those are still preproduction samples. So that's why it was also great timing with thecs because a few months earlier. And Yeah, we will not bring that machine right off the Chinese New Year's it will continue with the certification education tanks a couple of weeks because we wanted product is safe and and durable. But we communicate is to be ready to ship in around q too, beginning of q two. But we are really careful by promising anything since we have our almost tenzero people who are waiting for our product. What we can say is the product is really, you can touch it. It's not just as an idea anymore. The injection molds, everything is done. Yeah, right now we are working on the whole fulfillming side. As you know, this is for US actually that real big INPNDICAP, because when we did the complation back in two thousand and nineteen, we had estimated shipping price permission of around to the three dollars. Right now you're facing ten to twelve to fifteen dollars. Also, the machine got improved, the added some features and functions. So yeah, those, those are guaranteed. The challenges that you are solving, but we are confident that every Baker will get the machine and will be happy. The International Specialty t association, working closely with Tucson based prosants consumer research, has completed a fourteen month pilot train and calibrate a panel of tea tasters with new protocols to evaluate the quality of a wide variety of specialty teas. First full panel descriptive analysis they undertake will be black tea. Due to its commercial importance and high variability. The association rights that quote. Producers of Black Tea, new and old,...

...are seeking a sustainable market for high value high skill specially product and they need a system that recognizes and rewards teammakers for that effort. Andrew, thanks so much for drawing us on the tea BIS podcast today. Will you tell our listeners a little about the organization? So I ISTA is an organization that was founded as an education and Research Organization, a nonprofit, and over the last few years our main project has been to develop valuation standards, a framework for evaluation of specialty t to give some shape to the premiumized tea products that produces are making increasingly consumers are buying internationally. There aren't a lot of standards that govern quality. Unlike their beverages coffee, namely where there's a specific threshold for what you could call a specialty coffee, there isn't really a threshold or a uniform way of defining a specialty t there's also lots of different systems of evaluating tea's of different origins different qualities, but there isn't really a lot of unification and agreement on how to evaluate your t and what aspects you should be looking for. So with is Ista, our project is trying to develop a system that you can do just that. The first challenge, then, was for STA to determine the common characteristics of wellmade tea. To do so, you enlisted Dr Rena Schiffron and academic with thirty years of experience and sensory evaluation, the owner of Pro Sense Consumer Research Center. Over the past fourteen months, Dr Rena Schriffin and her panel of tasters, with Ista of train, calibrated and experimented. So the goal of this descriptive analysis panel was to pilot a system for evaluating tea based on the skill of its teammakers. That included betting our evaluation protocol, developing a shared lexicon that's anchored in a Roman flavor references and piloting a style guide. Of course, a challenging feet to pull off something that can recognize quality, the commonalities of quality across a broad range of styles and preferences and regions that make up the tea industry globally. So over the past fourteen months, what we've done for this project is train a panel to identify the century attributes of tea. Specifically, what we focused on is identifying what are the commonalities of wellmade tea. The goal here is to look at the skill of the teammaker. We want to find how is that reflected universally. Differentis soon after the panel big again its work. COVID infections reach new highs because of the pandemic and because of participants being from really all over the country, all over the globe. Is totally been constructed remotely, which is been quite a challenge. We've had some fits and starts getting things in place, but it's also been a really important proving ground. Really, the goal of this system is to is to have calibration in remote settings, so t that's evaluated for certain qualities and origin can be evaluated in the same way and its destination and even by its end user. And if we've created a system that can serve all these different points in the supply chain, than we're doing something right. Assisting to quality using protocols universally accepted by buyers and sellers will make it much easier to value transactions right. Yeah, I mean that's the hope, is that pretty sers will get a better price for their...

...tea and that risk of trying to premiermize your line and change quality experiment is going to be rewarded, and so we're going to be recognized that's the hope. We're doing our best to stand on the shoulders of giants. We're paying attention to existing systems of quality evaluation that are present at origin. We're not trying to redefine how people are judging the quality of their tea. As the tea producer, we're not trying to prescribe what tea is really we're trying to take what's already there on a very sophisticated and well understood level and just bring that to the surface, bring it into common language to where it's understood across the supply chain. Once that happens, you saw that issue of asymmetry and information between the buyer and seller or origin and destination, and with that you can get better quality tea and a better price for producers. That's that's our goal. Intrigued by what you heard in today's podcast, would you like to learn more from our global network of TB is journalists and t experts? Remember to visit the Te Biz website for more comprehensive coverage. That's wwwte Biz Biz Z dotcom. Thanks for listening. Farewell till next week.

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