Tea Biz
Tea Biz

Episode · 1 year ago

Tea News and Biz Insight - February 12, 2021

ABOUT THIS EPISODE

NEWS HEADLINES - Hard tea packs a punch…. India earmarks worker subsidies for women and children… and beware of false claims, FDA has so far issued 145 warnings to companies, including tea companies, to stop misleading consumers with products that claim to cure COVID-19.

FEATURES - This week Tea Biz reports on the growing sophistication of tea farming in the United States…and learn about Canada’s acclaimed tea sommelier certification program that trains tea professionals on campus or online.

Since 2013 the US League of Tea Growers has nurtured close collaboration among the more than 60 growers in 15 American states producing tea for commercial sale. Led by Angela McDonald, owner of Oregon Tea Traders, the group hosts online webinars and discussions. This week Kevin Gascoyne, a well-known tea buyer and co-owner of the Camellia Sinensis tea company in Montreal, counseled the group on what American tea growers need to do to make themselves competitive on the world stage. He also had this to say about what makes America’s experiment in tea growing relevant to the industry at large.

Enrollment in the Tea & Herbal Association of Canada’s tea sommelier certification program surged during lockdowns and continues to grow in the new year. The designed for tea professionals, costs between $2,500 and $3,500 to complete online, or, on campus. Jessica Natale Woollard in this report talks with founder Shabnam Weber and MacKenzie Bailey, a tea sommelier enrolled in the online program.

The Tea Bi is podcast delivers tea news that you need to know, a recap of the week's major headlines, with commentary and cultural trends. Hosted by Danhol it is the voice of origin for tea professionals enthusiast the world by. Think of us as a digital caravan of storytellers, bringing authentic, authoritative, exotic and exclusive stories to you weekly from the tea lands. Tea is both art and craft. It nourishes and inspires. It is the most ancient of plant based medicine, simultaneously energizing the body as it soothes the mind. Intimately local in character, the tea trade exerts global influence, employing millions to supply customers of far greater volumes than coffee. It is a fascinating, intricate topic, far more complex than one person can master. That is why the tea Biz podcast and lists forty voices skilled in twelve languages to tell the story of tea. Authentic reporting relies on the expertise of tea professionals who know the tea lands from birth and speak the native tongue. Transparency is storytelling grounded at origin. Each week, the tea bis podcast summarizes news with the greatest impact on the tea industry. But t requires far more nuanced coverage than the recitation of production volumes and commodity prices. That is why the tea Bi is podcast is paired with the more inclusive TEBE is blog and Te Journey magazine. The podcast offers a weekly mix of news and features. It is innovative and interactive, permitting listeners to conveniently contact reporters at origin to ask questions that are answered via ...

...text messages that are delivered privately to their phone. Welcome and happy New Year. Today we celebrate the first new moon of the lunar calendar, and China this begins the ear of the OX, symbolizing those who were strong, reliable, fair and conscientious. Here are the headlines. T PACKS OF PUNCH, India earmarks worker subsidies for women and children and beware of false claims. The United States FDA so far has issued a hundred and forty five warnings to companies, including tea companies, to stop misleading consumers with products that claim to cure covid nineteen more in a minute, but first this important message. What makes a Perfect Cup of Ceylon? Tea. The Perfect Cup is from the tea businesses that ensure the protection of all the children living within their tea estates. We Salute Kailani Valley, tell Awackie, Bogo, Wan Thalawa, Harana and Elyptia tea estates support Save the children. Sri Lanka, rates of alcohol consumption in Spring Two thousand and twenty were of fourteen percent compared with the same period in two thousand and nineteen, and drinkers consume nearly thirty percent more than in pre pandemic months. According to modern healthcare magazine, the spike is due in part to the onset of cabin fever and the speedy delivery to your door of every kind of booze you could imagine, from high proof Bourbon and Scotch to crafty beers and juice coolers. Michigan residence, as one example, consumed an...

...average nine hundred and fifty six alcoholic drinks per person in two thousand and twenty. Hard Tea, with its moderate volume of alcohol and healthy Halo, is in sync with this trend. Well known twisted tea of five percent alcohol by volume. ICED tea dates to two thousand, but leave it to America's big bottlers to add a new layer of glitz by combining tea with trending Seltzer. Truly hard Selzer iced tea of five percent ABV, launched by the Boston beer company this month, follows pioneer organic michelobe ultra hard seltzer, Bud Light Seltzer, Molson Cour Seltzer and mask, an organic twelve ounce four percent ABV your Bemonte base with blue agavy and monk fruit, priced at nine hundred and ninety nine for a four pack. Business insight beware. Five percent ABV delivers more than a half ounce of alcohol for serving the same as a twelve ounce can of beer. A Five Percent Tea Seltzer contains twenty five percent more alcohol than a four percent light beer, the equivalent of one point eight alcohol units versus one point four alcohol units, a measure of how our bodies process alcohol. Adults typically process one alcohol unit per hour, so drinking two or three Seltzer's delivers far more than a gentle buzz. Moderation is trending globally. The low alcohol beverage category grew to three percent of the entire alcohol market in two thousand and twenty volume and increases are projected to grow by thirty one percent by two thousand and twenty four. India's Ministry of Commerce announced a hundred and thirty seven...

...million dollars in welfare studies for tea workers in the government's new budget last week. Officials say a major portion of the ten billion rupees will specifically address challenges facing women and dependent children. Women constitute fifty percent of the workforce, deftly performing the entire gamut of activities, from nursery to planting, bringing up young sapplings, plucking, pruning and manufacturing in the factory. Writes the Tea Board of India. Quote. It is due to the strenuous and untiring efforts of the tea garden workers that the Indian tea industry has exhibited remarkable resilience in the midst of multilateral changes, climate change, upheaval in the market and the covid nineteen pandemic. And quote, writes the Tea Board Biz inside, there are two hundred thousand female tea workers in West Bengal and four hundred thousand in a psalm. Together, these provinces produce eighty one percent of India's tea many women working in the fields are poorly educated, older and not in good health. Younger women confront on a shortage of childcare and lack training that in parts of broad range of skills. Many lack of feeling of self reliance. The intent of the investment is to significantly enhance women's quality of life, writes the Economic Times. Tea is known to bolster the body's immune system. It's composition of Polyphenos, catechins and nutrients offer many health benefits, but t does not cure coronavirus. The US Food and Drug Administration this week ordered us our herbs marketers of coronavirus destroyer tea to remove inaccurate claims about their product or face stiff finds.

The company promptly complied. Similar products promoted as virus bioshield, flu immune drops and spike protein vaccine were also called out for false claims. BIS INSIGHT FDA maintains an online list of products that fraudulently claim to mitigate, prevented tread or cure covid nineteen FDA has sent a hundred and forty five warning letters to pharmaceutical, holistic and herbal company since last March. Self policing is in everyone's best interest. report unlawful sales of medical products to FDA DOT Geov. And now a word from our sponsor. Q trade te s works with tea preveyors at every scale, from promising startups to the world's largest multi national beverage brands in the hot, iced and bottle tea segments. With US based formulation, blending and packaging services, q trade can help you innovate, scale up and grow your specialty tea brand. For more information, visit our website, q trade tascom. This week we report on the growing sophistication of tea farming in the United States and learned about Canada's acclaimed tasaw me, a certification program that trains t professionals on campus or online. Since two thousand and thirteen, the US League of tea growers has nurtured close collaboration among the more than sixty growers in fifteen American states producing tea for commercial sale. Led by Angela McDonal,...

...owner of Oregon tea traders, the group hosts online webinars and discussions. This week, Kevin Gascone, a wellknown tea buyer and co owner of the Camellia Sinensis tea company in Montreal, counsel the group up on what American tea growers need to do to make themselves competitive on the world stage. He also had this to say about what makes America's experiment and tea growing relevant to the industry at large. Well, if we look around the world at different tea cultures, we have many models, from the large archaic hierarchies of plantation systems down to the ancestral farming family models that go back generations. All these models have been finely tuned over time to be consistent and very cost efficient. Here in North America, despite the tiny amount of people that are involved in this movement which seems to be happening, we have a very different picture. We have a relatively wealthy, highly educated crowd and they're approaching their projects from many varied previous backgrounds, which brings in a lot of extra energy and ideas. They all have a passion for it and the hands on contact of recreational gardeners almost while applying the research and analysis of modern educated minds. They also have very little cultural baggage, so they don't have all this previous experience that in some ways is obviously advantageous to the older models, but can also be a baggage. It can also weigh things down and it can also get in the way of the fresh ideas. Importantly, they also don't have the confines of preconceived methody up methodologies or the presence of that all powerful market expectation which guides all...

...the other established old world tea regions, that market expectation that is defining the product right from the point where it's being bought at the end of the chain. So this fresh look at tea growing is very exciting and I think in the long term, once things have worked out and once we've seen it carry on for a while, I think it's going to be have a lot to offer back to the rest of the world. During the online discussion, you cided, and a lot of community spirit as an advantage. Will you elaborate? Yes, not only do we have this fresh start situation happening, we have a community which is such has such cooperative motivation that it promises to be much bigger than the sum of its parts and I think, very excitingly, in the long term will have much to offer back to the rest of the tea world. Enrollment in the Denerable Association of Canada's Soi me a certification program surge during lockdowns and continues to grow in the New Year. The program designed for t professionals close between twenty five hundred and thirty five hundred to complete online or on campus. Jessica, Natalie Willard in this report talks was founder Shabnam Webber and Mackenzie Bailey, a Tsi me a ruled in the online program. Thanks for taking the time to chat with us today. And what I'm wondering about is what does becoming a tsamlier through the Tea Association of Canada Look like? Well, thank you for having me, Jessica, and the tax certified tsamlier program is it's an extensive program. It's quite in depth. It's a...

...program that I wrote for the Association about twelve years ago now and it's made up of eight different modules. So we take students from the basics t one hundred and one on a pretty long journey of understanding tea history, understanding how tea is processed, he types in the major producing countries around the world. Essentially also, you know, understanding the agricultural process or sort of a glimpse into from Bush to Cup, as we call it, sensory development, and then the fundamentals of the the business of tea, the industry as a whole. We touch some on tea menu and Te Pairing, the food elements of tea, and I think it's sort of as a whole. The objectivists to give students an overall picture and overall understanding of tea and and and a little glimpse of the industry as well. Great, it sounds, yeah, like you cover a lot of subjects there. That's pretty in depth. It's it's not for the lighthearted or fainthearted. Rather, what kind of students do you see coming to the program who are choosing to formalize their tea education in this way? It's really quite interesting because because we see a really big cross range of people that are interested in this program there are some people that only take the basics the very, very beginning because they're interested in perhaps expanding their tea knowledge. There's certainly a lots of adults out there that are big believers in continuing education. So there's that section of a students. Then there's a section of students that really want to build up their tea knowledge for the purpose of either expanding their knowledge because they already have a tea business or they're looking into starting some form of a tea business, whether that be a brick and mortar shop or online. And then the third group are people that are working for major companies, so major tea brands, international companies around the world that want new employees, New People that they've hired on that perhaps, you know,...

...are very good in marketing or whatever area that they've been hired and but perhaps not so versed in the subject of tea itself. So they'll enroll some of their employees into the program. So really a big range. That's great and is are you finding that the certification is is gaining traction as people are asking looking for a certification to show their validity in the industry? Absolutely, I think it's. You know, it was a it was a very popular program from the beginning. We had great success from the beginning and I think that there were a couple of reasons for that. Number one, it's a really well structured program obviously, I'm going to a bias and saying that, but I really do believe in this program with all my heart. So aid's well structured be as I said, it sort of gives that overview. It's not. There are certain areas that you can certainly dive much deeper into further down the line. And third it's the only certification program that is actually given by industry. You know, it's the actual tea industry within Canada that that is sort of certifying this and fully stands behind it. So for those reasons it's been a popular program from the beginning. What's been really interesting is how much it has grown in the year of covid as. People are looking for, you know, either ways to fill their time or looking for ways to challenge themselves, expand knowledge, etc. So we just continue to see upward growth, which is really, really lovely. Mackenzie, welcome and thank you for taking my call today. Thank you so much for having me. So tell me, Mackenzie, what made you sign up for the Tsum Elie Program I've always loved tea and as someone who works in the industry, I saw a huge amount of value in the Tissamli a program a lot of the graduates, as Shabnam has highlighted, our tea business owners, which is an overlap with my client base, and my long term aspirations, so it was a no...

...brain on, a natural fit to pursue a program like this. When you spoke about aspirations there, can you be specific and let us know how this program will help you reach your goals? For those who have the aspiration of, you know, setting up an ECOMMERCE tea site or t shop, this program does a really good job at teaching you how to judge the quality of tea and giving you kind of a road map to navigate the complex landscape that the tea industry is kind of known for. And for someone who's got that entrepreneurial ambition within the tea space, program like this is a really good entry point into a world that you wouldn't otherwise become familiar with, aside from trial by fire. What is one thing that you've learned in the program that really surprised you? The complexity of tasting. So, prior to joining the Tisamli a program I spent a lot of time researching tea, so I was quite familiar with the academic and scientific research that's been produced on the subject. But you know, when you're enjoying tea in a casual drinking experience, sometimes the sensory details like the taste. It's a little bit lost on you right. So the Tsamla a program really equips you to identify the subtle notes of quality and flavor in tea in a way that you would be very hard pressed to otherwise match. Intrigued by what you heard in today's podcast, would you like to learn more from our global network of Tbiz journalists and t experts? Contact them direct through subtext private message based platform. Avoid the chaos of social media and start a conversation that matters. Subtext message based platform let's you privately ask meaningful questions of the t experts, academics and t Biz journnalists reporting from the...

...tea lends. You see their responses via SMS text which are sent to wrect your phone. visit our website subscribe to subtext that instantly connected the most connected people in tea. Remember to visit the t Biz website for more comprehensive coverage. That's W Awwt Biz bizocom thanks for listening. Farewell. Till next week.

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