Tea Biz
Tea Biz

Episode · 8 months ago

Tea News and Biz Insight - February 26, 2021

ABOUT THIS EPISODE

NEWS HEADLINES – Retail Sales Thawed in January | Restaurant Reticence Persists | Kenya's Tea Export Earnings Surged in 2020 | Assam Increases Daily Wages by 30 Percent for Tea Workers.

FEATURES – This week Tea Biz visits London for a chat with David Veal about the European Speciality Tea Association’s newly launched training program for tea professionals… and we travel to India for a discussion on the future of handcrafted speciality and indigenous tea.

Collaborative Training Program - The tea industry lacks a good, consistent, authoritative, recognized educational program that offers a universally acknowledged certification, writes ESTA's David Veal. Tea Biz asked what makes the association’s new training program unique? "The aspiration of our program is that not only knowledge and skills, but professionalism and passion will be stimulated by those participating in the program, and that the overall results will be an ability and desire to buy, brew, serve and promote better quality tea, and in so doing, educate consumers and encourage them to experiment with new and different teas," says Veal.

Speciality and Indigenous Teas - India’s tea industry has for long, been about two types of tea, CTC and Orthodox. But in recent years, we are seeing the emergence of the specialty tea segment, which includes new tea types, and handmade and artisanal teas, and also wild and indigenous teas. Bengaluru-based Aravinda Anantharaman speaks with Parag Hatibarua, a tea consultant who works closely with these teas and their makers.

FOTHE TEEP is podcast, delivers tnewsthat you need to know a recap. Ofthe Week's major headlines with commentaryand cultural trends hosted by Danol is the voice of origin for t professionals,enthuses, th, Rofin, think of Essas, a digital caravan ofstory, tellers, bringing authentic thoritative exotic and exclusivestories to you, weekly from the Tledge each week. The TB is podcast,summarizes news with the greatest impact on the tea industry, but tearequires far more nuanced coverage than the recitation of production volumesand commodity prices. That is why the TA BIS podcast is paired with t e, moreinclusive Te, Biz blog and Te Journey magazine. The podcast offers a weeklymix of news and features. It is innovative and interactive, permittinglisteners to conveniently contact reporters at origin to ask questionsthat are answered via text messages that are delivered privately to theirfoam. Welcome the TW Thosandan Twenty One tharvest is underway in Jizu the Chinese province with the most acreage undertea, warm spring weather, enabled pluckers and Pulon to start abouttwenty days before the rest of China's deeproducing regions. Here the headlines, retail falls a bit.Restaurant reticence, Kenya's tea, earning surged in twothousandand. Twenty and Salmn increases daily wages by thirty percent for teaworkers more in a minute, but first thisimportant message up in the towering himalias KMA is oneof Inda's lost team. Today we raise our...

...cups in the name of Oven. The KOMAnonprophet dedicated to strengthening farming communities, cheers to abragder future for all strong January sales signal retail fourin the US, despite high unemployment and Covyad lockdouts retail sales grewby five percent in January. The strongest performance since June.According to the US censor spureau, which found that eighty eight per centof those receiving federal stimulus checks immediately spent the money,construction and manufacturing workers are returning to job sites. As thevaccine, roll out gains momentum, rates of infection and hospitalizations aredown. Seventy two per cent from the January peak bus insight Congress is debating anadditional fourteen hundred dollar payout that will boost sails throughthe spring and summer. Economists at Bank of America predicts stellar growth,but the Federal Reserve cautions that the recovery is uneven and incomplete,with hospitality and entertainment experiencing the slowest return tonormal. In the US, the National RestaurantAssociation reports that eighty three per cent of American adults, so theyare not eating in a restaurant as often as they would like market research firm that escentral hasroutinely surveyed consumers on behalf of restaurant owner since March twthousandand twenty last week, forty three per cent of consumer said theystill definitely avoid eating out fear of visiting restaurants peaked inApril. At Sixty, eight per cent...

...ask whether their greatest concern ispublic health or the economic crisis. Fifty four per cent tsat. They are moreconcerned about public health, but that's down from sixty one per cent. InJanuary, starbucks, a proxy for the retailbeverage segment reported same store. Sales were down five per cent in thelatest quarter, an improvement over the nine per cent decline in same sore,sails last fall. STARBUCK's locations in China turned positive for the firsttime since the panic began. N Ra predicts a ten per cent jump insails and eating and drinking places in tw Thosandand, twenty one largely dueto pent of demand. In the meantime, there are still dark days ahead for tea,themed restaurants, business insight, Seattle's, queen married tea, roomfaces permanent closure rights owner Mary Greengo Gringo has operated theSeattle ty landmark for thirty three years last marsh, she was forced toclose the dining room, and now she is out of options in Seattle were only allowed to see ata twenty five percent capacity. The Queen Marry Tea Room is located on ahill with no available space to do any outdoor, dining we're so small. It justreally doesn't make sense for us to open unless we are at full capacity.We've shut off our phones, our Internet, stop the garbage just about everything.It's all we can do. Our tamporium across the street from the restauranthas remained open. We've built a small deck and started serving cups of tea togo and crumpets. We started Ta go funding campaign to ward off apermanent closure of the Queen Mary Tea Room. Donors of sincs contributedthirty thousand dollars. The clock is ticking.

Kenya was handsomely rewarded for abountiful T, O thousand and twenty crop that filled the global gap in black teaexports. The Canyon t directorate reports more than one billion in sales,an increase of nearly three billion shillings compared to twenty nineteenlockdown curtailed Indias harvest and logestic hampered black teah suppliersglobally, enabling Kanyet explort five hundred and eighteen million kilos.Last year up from four hundred ND ninety seven million kilos in twothousandand nineteen black tea production globally declined two point:Five percent in Wo thousandand twenty. According to the global t, Gigest,which writes that the bulk of that decline was in India, which was down ahundred and thirty five million kilos for the year business. Insight, Pakistan, previouslyfavored, Indian, black tea, but political tensions over the cashemerregion. Virtually halted trade, Pakistan purchased, the largestquanltity of tenus tea, followed by Egypt and then Russia, Indias, t soldto Deby for reexport still finds its way to Pakistan in blands last week, Garden Workers, an a SIM,received a thirty percent increase in wages equivalent to seventy cents,raising their daily rates from thirty to three dollars per day. The unionleaders representing garden workers say the fifty rout be increase, isinsufficient. Wages are an issue in the state elections. This year,Congressional Lida Rahul Gandi promised an increase to three hundred a d sixtyfive rupees, the equivalent of five dollars per day. If the ruling B J Pparty is reelected separately, the...

...federal government announced a tenbillion rufpee proposal to improve the welfare of Asalm's workers. Business inside tribal workers compriseseventeen per cent of a Psalm's population, a deciding factor in fortyof the state assemblies. A hundred and twenty six seats. The long overdoingincrease dates to tw thousandand seventeen, when a wage advisory boardrecommended an increase to three hundred and fifty rupees per day. Tea is labour intensive, with wages,accounting for sixty five per cent of the coust of production. The domesticprice of tea rose in two thousand and twenty giving growers additional leeway,but many argue that the colonial aeroplantation model is faling and now a word from our sponsor to trade. Teas works with tea,perveyors and every scale from promising startups to the world'slargest multinational beverage brands in the hot ICED and Bowt seclents withus, based formulation, blending and packaging services, hug trade can help.You innovate scale up and grow. Your specialty t brand for more informationvisit. Our website q trade tescom this week, Te Bis visits London for achat with David Veil about the European speciality to associations, newlylaunched training program for tea professionals, and we traveld to India for adiscussion on the future of handcrafted, specialty and indigenous tea. The T industylacks a good, consistent,authoritatiive recognized educational program that offers a universallyacknowledged certification, writes...

David Veil Executive Director of theEuropean speciality t association. He is as Yuto explain what makes theAssociation's New Training Program Unique. The aspiration of our program is thatnot only knowledge and skills, but professionalism and passion will bestimulated by those participating the program and that the overall resultswill be an ability and desire to buy brew, serve and promote better qualiityand INSO, doing educate consumers and encourage them to experiment with youand different teas. You explain that courses are founded on collaboration,so this collaboration has been delivered in two ways: firstly, byworking with a wide number of recognized industry professionals usingtheir skills, knowledge and Experiencan to create the Curriculu on the variousmodules and secondly, by delivering these modules and the result ofcertification in partnership with existing high quality, individualtyedicaters and trainers, as well as with existing successful schools andacademies students. Developing their knowledge and skills will be able toind European speciality to association certification to their CVs andtherefore enhance their career progression. And, conversely, thosrecruiting and promoting within the industry will be in a position todemand European specialitity association to sentucation from theirstaff and indeed sponsor their stuff to become certified in the relevantdisciplines. Of course, this will only Moke it. The quality of the content andthe delivery of the modules is consistently high, as well as relevant,and we're absolutely certain that this model, based on working with industryleaders, will be successful to enroll visit speciality tea. Europeocom tea consultant, Parague Hadibarila,writes that higher value teas are not easy to make takes a lot of love. Hesays a lot of dedication. A lot of...

...experimentation. You've got the firstlearn the art of making these teas with love and then moved slightly more masemarket. The Indian t industry has folonged beenabout two types if tea, CITC and Arthodox, but in recent years we seeingthe emergence of the speciality te segment, which includes newty types andhandmade in atisnal ties and also vileent indigenousties. This is Arvandaand Entrama in conversation with Paral Adiber, who walks closely with theseteas and the makers. India traditionally has been a massconsumption market right people, particularly the new, the MILLENNIAMS.They are experimenting in the wish to experiment on other tastes. There hasalso been a favorite of disposable income. If I might say so, people are trying a new kind oftease. This is one of the reasons where speciality T has come up in IndiaMoreso over most speciality t, as we might put it whether its white t,withthe, creen, ta or Yellow Tea. These are large different China, Korea orJapan. Now, whenever we wanted or the Indian Indians wanted to try these days, wehad to bring them in from export them into into India, tease an dipand orChina. These these become very expensive. So there have been a fewpioneers in the speciality t segment who started to work on special orspeciality Tif. I might put it in that sense, which is not Awso ox or CTC, notnecessarily BLACKTEA. Now ther have been Tese from money. Por which arecoming out which to well know for a speaker has started to do some verygood work, Arageborro from from Rujani...

...myrag friend of Apeno MI, and I'm sureit's Tilfen of Yous to so rod has been doing some very good work in terms ofspeciality and indigiosities Donni Polo, which I work with very closely. It's solike home, it's an experimental station for for me. We've started in a verysmall way to experiment and trying to bring out these speciality ts plusindegenisties to the market. I'm very proud to say that these have been verywell received. I teach a t as you ell, though, and I have thirtyfour I' E had thirty four international students. A lot of my students are inthe tey business, the work as Tsomelias some workers, te, tasters andinternational t firms. They have shown a lot of Increstin indigenousties. Infact follow up. I have sent fall up to Greece. I have sent fall up to America. I've sent for Canada, silverneggles. We've also made some bimodans golden nevils, even Moneypoor, fi andsmoky and very well received, and gives me great pleasure that you knowthey have been reor orders again and again asking forsuch teas. Here and again, when I say Arthodox, we are making a lot ofhandmade tipp Orthodox, which is very, very well received because it gives youthe traditional strength and multiness plus because of the tips it gives youthat flavor and the t e florry kind of flavors. So yes, it is be very wellrose. There is a market and it's growing. How does this segment fit intothe larger Indian TY INDUSTRY? S Very microw industry because for the for the larger T, industrysit's the bulkty which makes money or...

...you know, that's how they sell it. Butthere is, there has been a ship, from wit, a very small little mesculedshit, but nevertheless people Wen they've seen the kind ofdemand for it, the kind of popularity and Alsso, very interestingly, theprice realization in the options Golden Nedos Tat. Seventy Thousan rupes in theAUTIONS, even Silver Needle Wo thosand and twenty five ousand rupes in theauction. So you know the auction is a Baromete. Is the best publicity for anygarden Nomar, so it as being noticed the demand is, is a little slotbecause.We are still very it's annacient market, but as it as the brows, I'msure a lot of people will try and shift into higher valuties. But, as I saidearlier, higher valutis are not so easy to make. It takes a lot of know. How would be the wrong word? Ittakes a lot of love, a lot of dedication. A lot of experiments so you've got to first learn the art ofmaking this with love and then move a little more into a slightly more massmarket. Why indigenousty? You know in a village in Aronatul when I was justwalking around and I saw they making drying some tea, so I even happen toask. Well OMAC was ther my friend Gref en o Mak, and I we were just walking Ioun, and so I asked what is this. This is this speed. I said them. Where isthis from so the villages make it? So how did they make it? So then we walkdto the forest, and we saw these deep trees. So they pluck these datrees.They shop it with Nou. It was the machete Sunri, that's atraditional team, so I actually ask them: What do you do with the Sido? Doyou sell it? Is it? No, we don't sell...

...it. We, the village, brings it. So Isaid what what if you can't say it is se said so wefeeled to the pigs, then it's Houd duty, because if I cannot take this out, this traditionalindigenous Tel be lost to hisin history and that we ral be tragic. What is theroad blocks in promoting and creating a market for speciality Tis? Creating atea is one thing selling it as another. So the the biggest challenge that Ifind my intodaction with so called a small, marginal small t makers. I will callthem smarl Pi farmers, because that you going to you know green leave, butsmall teammakers is finding a market for it. They are small.They not have the capital to create a marketing team or you knowwhat it takes to market tease. So that's probably the biggest hurter.They have a lot of teas. But then again you got to sell it and youhave to bring it out to the modent drinking world which again is numberone in India and we challenge and it's my dream to takeit to the dooble t brinking world intrigued by what you heard in today'spondcast. Would you like to learn more from our global network, Om, pepis,journalist and t experts contact them direct through some text? Private? Themessage based platform avoid the chaosisoion and STARTA conversation, anMat. Some text message base platifum lets you privately ask meaningfulquestions of the taees. Academics is journalist. Reportin, you see their responses, viss text,which are sent direct to your phone...

...visit our website and subscribe tosubtect at instantly connected the most connected people on tea. Remember to visit the tbis website formore comprehensive cover, ARAT wwwt, hyphen, bizz, Beya, Zi Dod Com, thanksfor listening very well till next week,.

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