Tea Biz
Tea Biz

Episode · 1 year ago

Tea News and Biz Insight - March 26, 2021

ABOUT THIS EPISODE

HEAR THE HEADLINES – | India High Court Reverses Assam Tea Worker Wage Increase | Kenyan Tea Factory Elections Suspended | Study Finds Growers Adapting to Climate Change

| GUEST – Shunan Teng, founder of the Tea Drunk tea house in York City and the pandemic-inspired online Tea Education Club and monthly tea subscription service offering China’s heritage teas.

| FEATURES – This week Tea Biz discusses a retail-inspired tea education club that delves deeply in the “geeky” aspects of terroir, horticultural practices, and processing during rare-tea cupping sessions at home…. and we travel to London to weigh the marketing value of third-party certifications against authentic “boots-on-the ground” community involvement tailored to local needs.

Online Tea Education Club in a Class All its Own

New York’s Tea Drunk tea house is normally bustling with tea lovers gathered to sip and learn. Since opening in 2013, founder and first-generation immigrant Shunan Teng, an accomplished speaker and educator, taught by example, telling stories of her annual buying trips while pouring tea for customers. Last March, Teng, who normally spends three months a year with heritage growers in China, was grounded – worse yet, her thriving business was locked down.

Certifications Soothe the Conscience, But Do They Deliver for the Communities Where Workers Reside?

In principle tea certification programs have positive impacts but in practice results are highly location-specific and mixed. Farmgate prices generally rise along with gross income, but so do that are borne by farmers in about 60 percent of certification programs. An imperative for marketers seeking to export tea – tea certifications soothe the conscience of retailers and consumers, but do they address the needs and interests of tea workers in the communities in which they reside?

The TAB is podcast delivers tea news that you need to know, a recap of the week's major headlines, with commentary and cultural trends, hosted by Dandal is, the voice of origin for tea professionals and douse these the world file. Think of us as a digital caravan of storytellers, bringing authentic, authoritative, exotic and exclusive stories to you weekly from the tea lands. Each week, the tea bis podcast summarizes news with the greatest impact on the tea industry. But Tea requires far more nuanced coverage than the recitation of production volumes and commodity prices. That is why the tea bis podcast is paired with the more inclusive tea bi is blog and tea journey magazine. The podcast offers a weekly mix of news and features. It is innovative and interactive, permitting listeners to conveniently contact reporters at origin to ask questions that are answered via text messages that are delivered privately to their phone. Welcome. Here are the headlines. India High Court reverses a sound tea worker wage increase and Canyon presidential order to conduct tea factory elections is suspended, and a study finds that growers are adapting to climate change. More in a moment, but first this important message. Avani empowers rural women practicing sustainable agriculture, including tea, and crafts such as weaving with natural fiber and plant base dyes. Up in the towering Hillalayas, cumane is one of India's oldest tea regions. Today we raise our cups in the...

...name of Avani Cumane, a non profit dedicated to strengthening farming communities. Cheers to a brighter future for all. To donate, visit Avani Dash cuman dot org. A fifty rupee per day wage increase for a psalm tea workers, announced in February, was halted by the State Court. On behalf of seventeen tea companies and the Indian Tea Association, I ta, filed the motion, citing the state's failure to properly examine financial and other impacts. Via Subcommittee. On March Sixteenth, the Guard to court ruled the garden managers are at liberty to pay the interim wage hike, but it is not mandatory pending further review. The decision means tea estates can continue to pay workers a minimum of a hundred and sixty seven rupees a day, about two dollars and thirty cents US business inside. In the hotly contested Assam state elections, India's National Congress party promised to more than double the daily wage to three hundred and sixty five rupees, about five dollars us. The ruling B JP promises to increase tea wages to three hundred and fifty one rupees per day. A court ruling is scheduled for April twenty three, two weeks after pulling closes for the April elections, elections naming the boards of directors of fifty four tea factories supporting six hundred and fortyzero small farms were suspended this week by a Nairobi court that over ruled the presidential executive order. The Kenya t development agency, KT DA, and reformists...

...seeking to enforce the tea act are competing for the board seats. President Yuruhu Kenyatta, pressing for reforms, ordered the elections to proceed on March twelve. KTDA responded by filing a motion to stop the elections. The tact signed in December re establishes the Tea Board of Kenya with orders to streamline the sector. Once the legal disputes a resolve, the board will be in charge of running Kenya's tea factories. A CHANGE KT DA opposes business inside. Farmers in six factory districts have already as cats ballots outsting KT DA incumbents and naming new directors, as authorized under the tea act. Four other factories have scheduled elections marched thirty first President Kenyatas sought to conclude factory elections within sixty days, a timetable up ended by the court. Adapting to climate change, a new study by researchers at the Topclyde Tea Research Center recommends motivational campaigns, demonstrations, training and extension work to encourage growers, large and small, to adapt to climate change. Three quarters of tea farm respondents reported a decline in protoctivity, while twelve percent were uncertain. Only nine point six percent believed that tea production was not vulnerable to climate change. Rain, water harvesting and irrigation are common adaptations. Others include mulching to conserve soil moisture, reduced surface runoff and soil erosion, while lowering soil temperature reforce station, while life preservation and a construction of wind barriers are also named. Who there is increasing evidence the climate change will strongly...

...affect tea cultivation, and quote concludes the study of growers in a Psalm, the world's top tea producing region. India's quon or tea auction recorded the lowest volume offer of the year, did the recent frost. Here is this wags tea report. The focus is still on the souths. This week, sail eleven in Kochi saw more up country by us. The average price realization for Orthodox Nilgiri leaf tea stood at a healthy hundred and sixty three rupees. KUNU saw average prices go up by about one rupee, which is already discouraged by us. About thirty percent of the tea on offer remained unsold. Orthodox Green and black tea continues to do well, learning between two hundred and three hundred piece per kilo, with one broken picko great black tea from Pinewood estate crossing the three hundred of Pi Mark. There was no sail in nort Indian auctions. Few trade teas works with tea preveyors and every scale from promising start ups to the world's largest multi national beverage brands in the hot, iced and bound tea segments. With US based formulation, blending and packaging services, que trade can help you innovate the scale up your specialty tea brand. For more information, visit our website, q trade teascom. This Week Tea Biz discusses a retail inspired tea education club that delves deeply in the geeky aspects of to rare horticultural practices and processing during rarity cupping sessions at home, and we travel to London to where the marketing value of third party certifications against authentic boots on the ground community involvement tailored to local needs. In principle, tea certification programs have...

...positive impacts, but in practice results are highly location specific and mixed. Farm Gay prices generally rise along with gross income, but so do costs that are borne by farmers and about sixty percent of certification programs and imperative for marketers seeking to export tea. Tea Certification soothed the conscience of retailers and consumers, but do they address the needs and interest of tea workers in the communities in which they resign that body. Certification off as more than just a marketing label. It office soil conservation to plant diversity. This is done in just silver from P M David silver and sons, sitting down with the end of it, from Suria, the founder of Calat in Sri Lanka, to talk about the challenges facing small producers of premium quality and how buyers can trust small producers producing without certification. Third PARTSTIFICATION is popular with EU consumers and elsewhere. How do you trust of buyers without an organic certificate? Think it's a tough one, because everyone's used to certification and certification is the easy way to prove you know your organic. It's how we communicate our authenticity, the authenticity of our story. If you look at Kata, if you look at all of us artists and teammakers, we are on ground, we live here at least twenty days of a month and we tell us stories from here. If you look for one word, it's authenticity, and its authenticity of our story and how we communicate the authenticity of our story. Certification is more than a marketing label. It assures soil and worm conservation, it limits deforestation and increases plant diversity. What steps does call they take as good stewards of the land? The first thing is being on ground and number two, there's a lot of documentation control.

One can one can do, for example, every invoice that we pay out a sign off and I know what comes in and what doesn't. So if you stop stuff coming into the land, that's one way of control. First is creating the forest ECO system. Too, is building the soil and three is three is having documentation, physical call, input, material control to ensure that what shouldn't come into the site doesn't come. Then know what are the most pressing challenges facing small produces of premium quality t the very, very first is marketing. How do we get teas out there? So marketing is the biggest, the key issue that stops good goods rely on Cel, on artisan t products, reaching the market and reaching the consumer. The second is how we change the mindset of everyone around us to say the ecosystem is critical and good leaf is critical, because good quality is made on on on the soil, in the land. And how do you, how do you really manage your bushes? How do you pluck good leaf? Is this a second, second key aspect? So the first is marketing. Getting our product out, and the second is how we how we source, how we grow and source would quality raw material it it leaves New York's tea drum. Tea House is normally bustling with tea lovers gather to ship and learn. Since opening in two thousand and thirteen, founder and first generation immigrant, Chinnan Tang, and accomplish speaker and educator, hot by example, telling stories of her annual buying trips while pouring too for customers. Last March, Tang, who normally spends three months a year with heritage growers in China, was grounded where she had.

Her thriving business was locked down. Channan, what inspired you to create the online educational tea club of fifty per month subscription service that delivers t samples to home bounty lovers? When the pandemic hit, it was mandatory closed down, so we couldn't really share key with our guests anymore in person. There was this need to somehow stay connected with our guests and offer tea lovers this kind of tasting experience because, like you mentioned earlier, he is a shared experience. We always had an educational tea club, but before what we did was that we said, people extensive writings on the tees. Since the onset of the pandemic, t retailers have created many virtuality experiences. I'm sure program differ from their other online courses. Everybody was trying to create content. Virtually decided to create these tea cars that bring a lot of the essential information about the origin, the code of ore and also the processing of the tea. We supplement that with two virtual tastes that we host each month. It's our tea club actually has two tiers. The true origin Chinese tea, so these are historically famous teas, and then we also have a higher tier that's those are the ones that a lot of teas are to be had once in a lifetime. They represent some amazing vintages. You describe the growing level of consumer awareness and appreciation for heritage t and interest in what you call geeky aspects of cultivation and production of agent Tis. The core confidence of t Draka Book Company is our tea. We don't do just any tea. Give makey terms such as like their trade, even organic and single origin. These terms don't really...

...apply to the tea industry, but we specialize in historical and historically famous tea. Why we have a long history of drinking tea. But what that means is that there is so much that we already know about he that has been highly sought after by generations of connosurs. What we are experiencing is in connection with what the past connosurs have kind of passed down to us. When I talk about where the tea comes from, I don't mean something they I don't Chinese tea versus the Japanese tea, or people say, oh, I like teas from Man. So to ours only part of what we always talk about in depth with our members. So basically, all the extra furnal environment that my affect the t tree itself, from the slobial the direction of the sun, the different temperature differences, how the satellite are actually dispersed. There's so many different things, a whole checklist of things, all the external things that kind of affect that he tree. Yourself intrigued by what you heard in today's podcast? Would you like to learn more from our global network of TBIZ journalists and t experts? Contact them direct through subtext private message based platform. Avoid the chaos of social media and start a conversation that matters. Subtext message based platform let's you privately ask meaningful questions of the t experts, academics and TB is journalists reporting from the team. Lets you see their responses via SMS text which are sent to wrect your phone. visit our website subscribe to subtext that instantly connected the most connected people in tea. Remember to visit the t Biz website for more comprehensive coverage. That's W AWWFT Biz bizcom. Thanks for listening.

Farewell, till next week.

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