Tea Biz
Tea Biz

Episode · 4 months ago

Tea News and Biz Insight - April 23, 2021


HEAR THE HEADLINES – Earth Day Takes on New Urgency | Restaurants are Rebounding |
| World Tea Expo Co-locates with The Nightclub & Bar Show in Las Vegas | Bubble Tea Boba is Languishing at Sea

| GUEST – Philippe Juglar, President AVPA (Agency for the Promotion of Agricultural Products)

| FEATURES – This week Tea Biz travels to the famed Royal Botanic Garden at Kew to explore a prized collection of 174-year-old tea recently examined and catalogued for its organoleptic properties…and we visit Paris to learn how the Agency for the Promotion of Agricultural Product (AVPA) elevates the world’s tea origins.

Rediscovering 174 Year Old Tea

In 2020, the Royal Botanic Gardens at Kew began analyzing the provenance of more than 300 tea specimens, mainly Chinese and Indian grown teas dating to the 1850s. Ethnobotanist Aurora Prehn began by examining labels. She then proceeded to record non-textual evidence experienced through sight, touch, and smell. She joins us to share her findings and offer some interesting insights into the work of Horticulturalist Robert Fortune whose specimens are included in the collection. Listen as we learn aboutexamine tea from 1853,
ow AVPA Elevates Origins

The Paris-based AVPA (Agency for the Promotion of Agricultural Products) is allied with tea producers globally. Recognition, professional education programs, and competitions build self-esteem and economic recognition that directs a larger share of the value chain to the country of origin.
“This is why we cling to local transformation of agricultural products so that producers benefit from the pursuit of excellence,” says AVPA President Philippe Juglar. Juglar kindly shared a portion of his day to explain how competitions that exclude international judges in favor of local experts reveal that what the gastronomic world thinks and what the professional tea world thinks are quality tea leads to some “very interesting differences.”

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