Tea Biz
Tea Biz

Episode · 7 months ago

Tea News and Biz Insight - April 23, 2021


HEAR THE HEADLINES – Earth Day Takes on New Urgency | Restaurants are Rebounding |
| World Tea Expo Co-locates with The Nightclub & Bar Show in Las Vegas | Bubble Tea Boba is Languishing at Sea

| GUEST – Philippe Juglar, President AVPA (Agency for the Promotion of Agricultural Products)

| FEATURES – This week Tea Biz travels to the famed Royal Botanic Garden at Kew to explore a prized collection of 174-year-old tea recently examined and catalogued for its organoleptic properties…and we visit Paris to learn how the Agency for the Promotion of Agricultural Product (AVPA) elevates the world’s tea origins.

Rediscovering 174 Year Old Tea

In 2020, the Royal Botanic Gardens at Kew began analyzing the provenance of more than 300 tea specimens, mainly Chinese and Indian grown teas dating to the 1850s. Ethnobotanist Aurora Prehn began by examining labels. She then proceeded to record non-textual evidence experienced through sight, touch, and smell. She joins us to share her findings and offer some interesting insights into the work of Horticulturalist Robert Fortune whose specimens are included in the collection. Listen as we learn aboutexamine tea from 1853,
ow AVPA Elevates Origins

The Paris-based AVPA (Agency for the Promotion of Agricultural Products) is allied with tea producers globally. Recognition, professional education programs, and competitions build self-esteem and economic recognition that directs a larger share of the value chain to the country of origin.
“This is why we cling to local transformation of agricultural products so that producers benefit from the pursuit of excellence,” says AVPA President Philippe Juglar. Juglar kindly shared a portion of his day to explain how competitions that exclude international judges in favor of local experts reveal that what the gastronomic world thinks and what the professional tea world thinks are quality tea leads to some “very interesting differences.”

...folthe deep is podcast delivers t newsthat you need to know a recap of the week's major headlines with commentaryand cultural trands hosted by Danel is the voice of origin for t professionals,enthuses throd line. Think of us as a digital caravan ofstory, tellers, bringing authentic thoritative exotic and exclusivestories to you, weekly from the tea Lenchs each week. The T bis podcast summarizesnews with the greatest impact on the tea industry, but tea requires far morenuanced coverage than the recitation of production volumes and commodity prices.That is why the T bis podcast is paired with a more inclusive tea, Biz blog andTe Journey magazine. The podcast offers a weekly mix of news and features. Itis innovative and interactive, permitting listeners to convenientlycontact reporters at origin to ask questions that are answered via textmessages that are delivered privately to their poam. Welcome here are the headlines. EarthDay takes on new urgency. Restaurants are rebounding world t Xbo collocateswith the night club and bar show in Las Vegas and bubble. Ta Boba islanguishing at sea more in a minute, but first this important message:Avaney empowers rural women practicing sustainable agriculture, including teaand crafts such as weeving with natural fibre and plant base dies up in the Towerin Hililen Juman is oneof India's oldest tea regions. To Day we raise our cups in the name of AvaniQuma, a non prophet dedicated to strengthening farming communities,cheers to a brighter future for all to donate visit. A vanney Dash, Qumon, dut,ork tkraft Nigel melacan in the UK,predicts that before the year two thousand an fifty, the tea industrywill be struggling to maintain volume on less land and with less labor andwith far higher input cousts for scarce resources. Progress is slow, but thereare initiatives under way to address climate change worthy of celebrating onthis Earth Day. In a Sam India, the Gelingatisade isbuilding a zero emission factory capable of processing millions ofCILO's anule a first in that country. The estate is partnering with UtmostFair, a German non propit committed to reducing seal to emissions by promotingdeveloping and financing renewable energy products. An projects in morethan fifteen countries in the US Bigel O T, which produces two billion teabags annually, relies on solar and renewable energy sources for onehundred percent of its energy requirements. The company is certifiedas as Zerolwase landfill and owns electric vehicles, climate volatility resulting in floods,Droud, hail damage, increase, pest and reduce yields, as apparent in China,India and East Africa. According to malican quote, sustainability is thegoal he says, but I fear sustainability may be severely challenged by upcomingevents. Business in I, the US president, JoeBung, challenged the US to cut...

...greenhouse gas emissions by half beforethousanty thirty reversing controversyal policies of the previousadministration. America will resume its role as a global leader in haltingpotentially catastrophic climate change, Biden told member nations at a virtualclimate summit. This week quote, the signs are unmistakable, the science isundeniable and the cost of inaction keeps mounting said Buden, adding thatthe countries that make decisive actions now will be the ones that reapthe clean energy benefits of the boom. That's coming, andquote learn more on the tea bis blog. The US economy is rebounding withninety percent of restaurants open nationally revenue at fast food outlets hasreturned to pre pandemic, totals food delivery and third party ordering orgrowing and here to stay, but waitestaff may be wearing covid massfor a very long time. According to Jacquelie principal at data, centralmarket research, a year after lockdowns began, the resilience of the restaurantsector is apparent as approximately ninety per cent remain open. PermanentClosures, as of April Thentan, twenty one or ten point seven percentnationally with two per cent temporarily closed. The closure raid is now evenlydistributed across the country, as both urban and rural areas contend with thevirus. Initially city centers were hardest hit, and that remains true.With fourteen point. Three per cent of urban locations closed metro areas,Miami Portland, Oregon, New York, San Francisco and Washington DC report. Themost permanent closures combine. These markets are home to ahundred and twenty thousand one hundred and forty four restaurants of whichabout twelve point. Five percent are permanently closed. Rural and suburbanrestaurants fared better with closer rates of eleven point two and elevenpoint six respectively in Zipcodes, with at least one hundred restaurants business in sight. The greatest disparity enclosures is atthe local level. Closures rose to and remain at forty eight per cent in SanFranciscos em Barcadero and forty five percent in the financial district.Forty two per cent of the restaurants in the Chicago Loup closed along withforty percent in Minneapolis and in South Boston, New York, city closures,totaled thirty, five percent in Manhattan and grammarsy flat iron. Incontrast, ninety five percent of the restaurants in cities, includingMescape, Texas, ND, William Sport, Pennsylvania, finly, Ohio and VirginiaBeach Virginia remained open all year. The World Pxbo Plus Conference willreturn to Los Vegas June twenty eighth thirtieth colocating. The events offersnew opportunities for business growth and evolution in addition to expandingthe audience, reach and encouraging innovation and new businesspartnerships. According to Tim maclucas vice president of QUISTEC's bar andrestaurant. In recent years, the world P X, Bo,which was founded in two thousand and three attracted thirty. Five hundredattendes down from a peak of fifty five...

...hundred the night club and bar convention andTrade Show now in its thirty sixth year, features sixty educational sessionswith six in depth, workshops the tw Thusandy. Twenty event is expected todraw forty thousand ATPENDES early registration fees or ninety ninedollars. The bubbletique catastrophe is brewingat sea. The Black Cappioak of pearls, known as Buba, that are essential tothe experience, are in short supply, hitting consumers against food serviceoutlets due to lockdowns many bubble. Tea Drinkers were forced to make theirfavourite treat at home, ordering the ingredients in bulk online sweet syrup, milk and Teaar redilyavailable, but packages of Buddha bubbles, Boban Woo, who won Boba tocook at home, ofship from Asia. The favored port of call, as Los Angeles,were an average of thirty ships a day are anchored and idling waiting tounload as shomps reopen managers ordering direct from Asian SuppliersFun. Consumer shipments, clogging the supply chain along the east coast arrivals weredelayed by the obstruction of the Suez Canal. Further complicating supply as adrought in Taiwan that led the government orders curtailing water usedby boba manufacturers. Taiwan is the hub of Boba production globally teazone one of the largest US suppliersand bubble tea. Canada report shortages of the most popular boba balls do inpart over orders and hoarding is insight. The Global Market forBolbite is predicted to increase by nine hundred and sixty three million bytwo thusandynd twenty three. According to market research, firm TECHNOVIO, the annual average growth rate isaccelerating at seven percent Asia dominance, but Europe and Middle Eastare experiencing thirty eight percent growth, new outlets for expanding availability,imtanse feeling te ban, Confu TA, the the largest US Bobachain, currentlyoperates two hundred and fifty locations and expects to open seventymore in two thousandand twenty one. The Crop Outlook in India isinchreatingly bleak due to drought like conditions since March, and both assalmand Westbangl Arvenda. An enperomen and mingluru brings us this week's teaprice report in Tiaplis Fort for the week endingapil seventeen thuandy twenty one sale. Fifteen was of quiet week en auctions,even as a second wave of covid rages across the country, and elections areongoing in many teig drowing states incidentaly neither the feather northprices so much change from last week. This was also the week of the lunanewyear celebrated in several parts of the country. CAHATI auctions were closed.As a state celebrated Behom, Colceto auction saw another week of lower thanexpected sailes for ct C, while Orthodox leaf and Dus did better. Therewas no dagialing on offer and Corche. There was good demand for Orthodoxleave, ind C T C leaf with about eighty per cent of the offering solt demandfor Orthodox leafers from exporters to see is countries and the Middle East,where the local market was in play for CIT c leaf. However, the absence ofSuppliqqo, the biggest buyer for the third week running, has impacted Citi.Se, dust prices only fifty nine per cent an offer was sold prices for thetop. An ilgry's whole leaf was down from sae fourteen this is seen ispartly market correction, as Motiza...

...arriving from the gardens and buyersare willing to wait for better quality, but it also points to a subdued marketagainst covid. The prices were not significantly different from Cerafourteen in Cunor, a limited quantity of green tea was an offer and all sold,and now a word from our sponsor dew trade tes works with tea prerveyorsand every scale from promising startups to the world's largest multinationalbeverage brands. In the hot ICED and Bowt secrents with US based formulation,blending and packaging services, Hu trade can help you innovate scale upgrow your specialty t brand for more information visit. Our website q tradetscom this week, Tibiz travels to the famedRoyal Bitanic Garden at q to explore a prize collection of hundred seventyfour year old. Tea recently examined an Cavalogue for a sorganolepticproperties and we visit Paris to learn how theagency for the Promotion of Agricultural Product A v PA elevatesthe world's tea origins. Rediscovering a hundred and seventyfour year old T in two thousand and twenty, the RoyalBitanac Gardens of qe began analyzing. The providence of more than threehundred te specimens, mainly Chinese and Indian grown teas dating to theeighteen, is researcher Auror prayn began by examining labels. She thenproceeded to record nontectual evidence experience through sight, Dutch andsmell. She joins us to day to share her findings and some new insights into thework of Horticulturiut Robert Fortune, whose specimums are included in thecollection. Will you share with our listeners whutits like to examine t from eighteen? Fifty three, the collection is quiteold, so the leaves are different. Shades of Brown, of course, areoxidized, but the different shapes exposed, different ttepes compressionwas a major theme which surfaced right away, as well as a whole. Slew ofdifferent Orthodox shaped leaves Ive, dn't detouch them directly withoutgloves, and did it very exparingly to preserve them, but rotating the jarsexpose different labels that were hidden and even bits of metal that werestamped labels as well as a little bit of a tchs. We all know t absorbed scent.I was shocked to have smell white tea and pick up on some nuance as well assentlong, even green smelling. Some Greens Shat Ar theleaves are now Brown,but you can tell that there's still that greenheart there we have butterhas a very interesting, distinct smell and a wooden container hundred seventyfive years old is still a little bit pungent in the collection. As far ashow the collection tastes. Well, maybe one day if mark allows, I wouldlove to try the storyed, hordiculturlist and plant Hunter RobertFortune as part of the narrative. He was not working for que, but some ofthe specimums that he collected ended up in the museum. We, you brieflydescribe his adventures. His story is really fascinating. I read a wonderfulbiography by alister watt that really covers this whole life and career andhe's a hortorculturist by training and is a plant hunter like manyparticultures, an PA and scientist at the time, and he traveled to Asia,mainly China, on five hundren expeditions between Eighteden forty,three and eighten sixty one and who was...

...hired first by the Harticulture Societyof London and then the east. India, company traveled on behalf of the USgovernment. He also collected insects and different antiquities, so he didwrite extensively about his work and mainly in the gardener's Cronicle, aswell as a journal of the artical society of London and he also rote fivelarger publications or books of courreponding to his differentexpeditions and the map that you've seen the article came from one of them,which just shows so much and the different principal areas that I findvery very interesting because it was what was believed at the time. Ofcourse, so it doesn't show the experimental test plots in Beijing orin south India and the area of the Sam that we know thatgrows tea as seene in the map is where the indigenous variety of Sama,as you knot today, was quite aquate, discovered and now that whole thegrowing area of the sound is a lot larger. You know that Prea has beengrintoo for hundreds of years and there left of the map. It's a really quiteinteresting. So we have two artifacts in the collection from a fortune andone of which is a set of paintings on pith paper that was requested by thecollections founder, William Jackson, hooker, because he was in the process of writing about and describing the plantused to make that paper. So I think the PAVOR iteself was slightly more Finterest than the depictions and then the second was the this fancy ortwisted tea. That came in one thousand, nine hundred and eighty three actuallyand but was collected in eighteen, fifty two and it came from Una where fortunewasn't traveling so as like it collected from a port, two hostedmultiple workshops in January, tw, thsant and twenty for members of the tcommunity from the UK and Ireland prior to closing the garden Storin a pandemicAurora. How can listeners learn more about this marvellous collection, theway that people can reach out and and engage, or this collection is throughthe online catalogue available on q's website? If you search economic,buttonic collection B, just typing Camelia and you'll be able to have it.One of the real remarkable things about this collection is how intact it is.The highlights identified for the workshops we hosted in January twsndand.Twenty are some of the same objects almost to a tea that were identified inthe I s and theyare still here and still intact, and this is what's reallypushing me to keep going remotely and during this pandemic, because I knowthat listeners and teenards around the world are really just going to love itthere's going to be even more coming out of this project. The Paris based A v PA agency for thePromotion of agricultural products is alliged, with tproducers, globallyrecognition, professional education programmes and competitions, build selfesteem and economic recognition that directs a larger share of the valuechain to the country of origin Bot. This is why we cling to localtransformation of agricultural products, so tha producers benefit from thepursuit of excellence. As a VPA president Filipp judlac juggler kindlyshared a portion of his day to explain how competitions that excludeinternational judges in favor of local experts reveal what the gastronomicwirld thinks and what the professional tea world thinks about. Quality T leadto some very interesting differences.

Ta Consuming nations have many reasonsto support peace suppliers at origin named the most compelling of theseregions from the vantage of a v PA and describe your process of evaluating teawith French only judges. We are trained to create contactbetween European distributors and possible suppliers possible supliers innew countries, for instance new t producer in eastern Africa. They areabsolutely unknown to know theive new image, so we wan't the F, the Frenchand European tdistributors to have contact with new countries a production,and you producer buring in mind that Ta market is mainly global, internationalcompanies or very large trading companies. The impult, the Qualiti atthe contitute they want. We try to precise y define the parameters we wentto judge and we check that all our judges in the jury agree on themeasurement of those parameters. Seven, we try to group the products inhomogeneal categories. We don't want to compare what is not comparable, butjust to have comparable notation for products whichare simily SA similar. Third, the Riperreductel we wish not to have aninternetial jury testing is very outopetit. I would say related to ourcuture and the resurt is not very interesting because the jury is wishingto have result, which is a Consensius when wewant to have and Wery to find out the very interesting product, and for thatI woul Selt. Also that to have a common language is very, very important to tryto say in your morther longer longuage. What you feel is difficult, but in aforeign language is nearly impossible. So we try to compare what thegastronomic world think and what the professional work things, and I canassure you that we find very interesting difference. Quality is visible to all color pluckand the precision of leaf preparation of style and the absence of defectssuch as oxidation of the leaves taste, however, is subjective. Itskilty tasters agree that certainties possess exceptional characteristics. Please explain a VPA's cristenomicapproach in evaluating tea. Do you know we judge wine in fronce the best ineofferd, certain origin, seten area ithe ine with which is the nearer ofthe Setin of the wine of this region? So you have an organilitic profide for,for instance, such Oregion of Burgundy and the birst wine of this specificresion of Burgardy is the one which will get pefine, which is the nearestor the theory or one which is completely intellectora, and we nevercompare two wines from two different regions. That is nonsense. There is nointerest in that. We are not we're not looking in a wine from provence. Whatwe're looking from a wine from loir. If we speak of coffee, if we speak ofchocolate, if we speak of other products, we are wishing to help local transformation ofthe role product. Second reason to opten exceptional quaities, when theprocessing of the agricutor product is...

...made by the worer himself. Oh thenearest possiblr from the goer you get exceptional products. The case who iswine is a case with Olivoil. Why? For because you change your Roer inappecionate, the grustator of its own product and Isrection is completelydifferent and there is no discussion you just want to have the best with thebest practice. The third reason that in producing country now you haveemerging markets and why to import from America from Europe t is by thephinician processed in growing countries so, and that maybe the reasonof fir that Tho exception olts. You have in China in Japan, becausetheyhave processe their owntes during thousand of years, consumer preferences,power markets, a VPA educates and helps informs t selection by consumers. Willyou share your thoughts on the importance of tracability anddelivering a fair price to those on origin? Tressibility, for me is very,very important because what the consumer is looking for is to know thefamily, the region where the product is coming from, and nowadays you have othe market, coffee, sachat or t se chets with a curd, which is you to have ateacher of the very farm where the product has been grown and that leadsto a nertion. You know perfectly, which is geographical indication. A lot ofthese mall productor have no everoftle financial means to get your browndtrain march, but if theyare grouping themselves themselves, they can get ageographical indication and that's the way we do in Italy or infrence ormaybe maybe in Japaan a lot of very good prevect aknown by theirgeographical indication and geographial H. indication is a way to get thatintangibere value, which we transform the life of the of the T groes. Now asfar as fair PR, fair price is concerned. For me, it's a very, very difficultnertion, maybe because I'm a bit old, but I don't really believe that youbuilt a regular commercial relation based onthe fact that one one of the one of the the dealer is a poor guy. I saw it very well in coffee. If I amcruel, I can sell my coffee if, by selling my coffee I becom rich, Icannot sell it anymore as a seon polem in the contol Bram. What is a fairprice cost of living is not at all the same in Srilonka in China, in Colombia,O in Canda. So the notion, Al Fair price is very good and it's for me.It's a concept developed in develop countries in consumer countries andfromly speaking, I did very dips studies for coffees andI can tell you that over one dollar gained by the fair pray by the fairprice logo, ninety percent of fit stay in Europe by Crifer to help the farmerto get natural good value by the quality andby the fact that his Brownd or the geographical indication is reknewn bythe consumer better than by an act of charit...

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