Tea Biz
Tea Biz

Episode · 5 months ago

Tea News and Biz Insight - May 14, 2021

ABOUT THIS EPISODE

HEAR THE HEADLINES – Kenya is Becoming Unbearably Hot for Tea | Brexit Disrupts UK Tea Trade | Colombo Tea Auction Transformed

| GUEST – Adventurer and author Jeff Fuchs, founder of Jalam Tea

| NEWSMAKER – Steve Schwartz, founder of the Art of Tea in Los Angeles and graduate of Ayurvedic Institute of New Mexico

| FEATURES – Tea Biz travels to Los Angeles this week where Art of Tea founder Steve Schwartz, a graduate of the Ayurvedic Institute in New Mexico, describes tea as a powerful conduit for health and wellness.

...and then to Hawaii to interview tea adventurer and Jalam Tea Founder Jeff Fuchs who is sheltering there during the pandemic. Jeff shares with Jessica Natale Woollard his thoughts on the tranquility of tea.

A Conduit for Health and Wellness

Tea is a powerful conduit for health and wellness, says Steve Schwartz, founder of Art of Tea in Los Angeles and a graduate of the Ayurvedic Institute in New Mexico. In this segment, he discusses the challenging role for tea retailers amid the pandemic. Retailers are wise to offer counsel on the comfort and health benefits of tea, educating themselves in both the traditional and science-based properties and then sharing that knowledge with customers.

The Tranquility of Tea

Author, adventurer, and tea lover, Jeff Fuchs has walked the Ancient Tea Horse Road, been featured in television documentaries, and traveled extensively in the tea lands sourcing tea for his company while sharing the story of tea. His affinity for high-altitude treks equals his affinity for tea. He tells Jessica Natale Woollard, “I've had some of my best tea times in the mountains without necessarily having had the best teas.”

The teep is podcast delivers t newsthat you need to know a recap of the week's major headlines with commentaryand cultural trends hosted by Dan hole is the voice of origin for teaprofessionals and enthusiast Rod. Wine think of us as a digital caravan ofstory, tellers bringing authentic, authoritative and exclusive stories toyou, weekly from the tea lamps. Welcome here, this week's had lunchkines becoming unbearably hot for tea. rexit disrupts the UK t train and theColombo tea auction is transformed more in a minute, but first this importantmessage: a Vaney empowers rural women practicing sustainable agriculture,including tea and crafts such as weaving with natural fibre and plantbase dies up in the towering Hamelen human is oneof India's oldest tea regions. To Day we raise our cups in the name of aVanni Kuma a non prophet dedicated to strengthening farming communities,cheers to a brighter future for all to donate visit, a Vanney Dash, cuman, Dutork, the red volcanic soils of Kenya's RiftValley. Long Sunny days and tropical rain fall are perfect for growing teaat two thousand meters. The temperatures between Sixteen and Twentynine sea generating new leaves at a fast pace and making Kenya one of themost productive tea growing regions on earth. All that is changing accordingto Christian aid. The charity that this week published a troubling researchreport into the future of tea in growing regions, essential to Kini'sstatus as the world's largest t exporter. The report predicts that willclimate change is going to s optimal conditions for tea production by twentysix point: Two per cent by Thusan. Fifty tea grown in less favorableregions will experience thirty nine per cent declines, lower quality leaf andless appealing taste will affect all growers. Kenyon farmers are some of the mostproductive in the world harvesting, an average fifteen hundred to thirty threehundred kilos of made tea perfecter per year, small holders harvest an averagetwenty three hundred kilos, projector torentia rain and extreme temperaturesof the two biggest concerns. The...

...combination encourages plagues oflocusts and devastating floods. Temperatures will rise. Two Point: FiveCent: a grave to an average twenty three point: Five Cent A grade withspells hot enough to kill, mature tea plants. Bus Inside researchers concluded that it will bevery difficult for to growers to move to newer, high altitude and previouslyuncultivated regions. T is an example of how we are all connected rights, onefarmer. Well, we grow it here in Kenya and it's enjoyed by people around theworld, but if we are to carry on growing it,we need those other richer countries to cut the remissions and to think abouthow we are affected as tea farmers and quote rexit disrupted the UK t trade insignificant ways. It is too early to assess the financial impact, but longterm change is apparent along with howls from tea livers on the continent. You Groser specializing in Britishfoods. Either shelves are Bar following the January. Thirty first start of theEU. U K trade and Co Operation Agreement ratified in May. Theimmediate shortages are the result of customs delays due to additionalpaperwork and transport bolax caused by Covin the five hundred thousand British expatriots living in a? U, countries that completed the loudest are some of thebest customers for tea brands, including Yorkshire, Gold, peg, Tib,stately, twinings and PAFE. The BRUXA vote and drawn out resolution ofdisputes unsettled traditional trade in Tea Kenya, the UK top t trading partner insixty two thousand metric tons began selling tea direct to Europe by passingBritish tea packers for those in Germany and Poland. Brek had also really N. U K's previousfocus on non EU markets. T XPO TS TO NON e countries increasedto eight point: eight million kilos in two thousand and nineteen and continueto rise. U K, t exports, total or in declineover all, but two thousand and twenty one march, the third consecutive yearthat the UK recorded growth in oversea shipments to non e countries, business in sight, sales of goodsexploited to the EU, declined steeply in January, as Prixiteles were enforcedin February, goods exploited to the E. U increased four point, five per centand in March they grow at a solid eight point. Six per cent rate. Meanwhile,imports from non e member countries...

...exceeded EU imports in the UK for thefirst quarter since O sand nine hundred ninety seven well. It is too soon toassess the full market impact. U K. residents remains skeptical of Prexie.Most recent UGO pole showed that fifty one per cent of respondence think itwas the wrong decision and thirty eight per cent a right one. The largest gapsince thousand sixteen according to The Wall Street Journal, Learn more on theTibius blog last year, Shalaka confronted its pastand raced beyond scrapping a hundred and twenty sevenyear old tradition and transforming the Columbo te auction into a digitalworkplace. The pandemic not only close the auction floor, but prevented thehundreds of face to face interactions involved in storing sampling shippingand presenting tee to buyers who rightly insist on sipping beforebidding thousands of rupees for a lot shutting down the auction, jeopardizedthe livelihoods of many more than the traders who attend a tas force led by a Neil Cook. Seevaof Asia. SIAK commodities worked with secret holdings, a local informationtechnology venture and coordinated with the Siloca Tea Board to develop atraining program while simultaneously custom izing the auction softwarewithin days. The digital platform earned the endorsement of auctioneers,brokers, technicians and government officials, simulations enabled threehundred key users to master the system which went live in early April, twothousand and twenty a year later. Two prices are stable: exports, revivetrading as lively with many improvements and transactions, thanksto a quick decision that took twenty years to contemplate Arvin da an and theron and banglereports on this week's T, auction prices, tappiced report for the weekand the eighth May Thusan twenty one. This was the week of sale. Eighteen,even as the weather is finally relented. The pen maker still raging but ingly,two gardens and a Sam have reported covered cases among the workers. Zenonic estate was the first to reportan out freak for gardens SALONI. My John, the Nilpe section of PRATAPA andBorsieri have been sealed as containment zones. As of the weekend,work was suspended in both salone and Nailor in the media reported fivehundred positive cases across ninety gardens. Sam has eight hundred teagardens and community spread as a...

...pressing concern. The Santi Trap,Students Association is, should oppress, release calling for Cogit Care Centerswith oxygen support to be made available in each garden, Accala Ionsfor workers and families and the distribution of a ninety five masks. Meanwhile, Loton has been enforced inthe milares this week, but te gardens will remain operational in agiline. Thefirst flushes ended on a better note as reins have arrived, and there isoptimism about the second flash and now a word from our sponsor to trade. Teas works with tea perversat every scale, from promising start ups to the world's largestmultinational beverage brands in the hot iced and bout segments with USbased formulation, blending and packaging services. Hug Trade can help.You innovate scale up and grow your specialty t brand for more information.I visit our website. Q, Trade Tasco t bis travels to Los Angeles this weekwhere art of tea founders, Steve Schwartz, a graduate of the ArabatInstitute in New Mexico, describes tea as a powerful conduit for health andwellness and then were off to Hawaii to interview te adventurer and Golam TeFounder, Jeff Fuchs, who sheltering there during the pandemic, Jeff shareswith Jessica and Adali Willard his thoughts on the tranquillity of tea. He is a powerful conduit for health andwellness, says Steve Wart, founder of art, of tea, in Los Angeles and agraduate of the arbide in New Mexico. In this segment, he discusses thechallenging role for tea retailers amid the pandemic, retailers are wise tooffer counsel on the comfort and health benefits of tea educating themselves inboth the traditional and science based properties. The delicate task of dispelling thisinformation, while educating customers brought to mine this scene in Star Wars when Nyoda instructs a young LukeSkywalker on his quest providing guidance for a future. Withoutspecifics in stilling insights in place of aninstruction Manuel Yodo, not the hear of the story. ItsLuke Luke is stumbling along. The way trying to figure things out so if weare the Yota and the customer, is the hero of the story and we're trying tohelp give them the best tools possible, but have that successful journey of howhe can really impact their lives. I...

...think one of the things that I wouldwant to know is: How did he impact you right? If I go to a restaurant, I wantto order a glass of wine or subditos. Waiter tells me this. One is anabsolutely incredible and I drank it and here's where it took me an here's.Why it's important to me. I want to go there wherever they took me. I want togo there. One of the things that we found US people were wanting to learnmore about tea. As soon as Copa Hit, we created a how to become a t, expertseries and it's on our website and it's twenty five videos on how to tasteunderstand tea at a deeper level, understanding, grades, varieties ofteas and right now we're working on content for level to. I think that'salmost a responsibility of a t shop owner right. If you know that, ifsomeone's coming in with that typical tea bag supermarket tea back experience,what e can do for you on a much deeper level that that blissful state that teamind that elevated consciousness? That, I think is the ultimate responsibilityof a t shop owner when they know that you can reach those levels and to beable to pass it on if we can go into some of the biologic, the biofeedbackeffects with tea and help unlock that journey. For them that's a beautifulprocess. Our mission is to create a delicious experience and we want toimpact as many lives as we can through tea, and we believe that tea is apowerful conduit for health and wellness, and also just for internalconnection and connection with love ones as a t shop owner. I wouldencourage you to really bring in your story and help that Look Sky Walkeralong their journey to really discover those moments of tea that can reallyimpact their lives. Long before you found an art of Tea in twenty o four,you travelled widely to see first hand how herbs are grown and processed. Youthen spent years experimenting blending botanicale in your living room to dayas a master blender. You are known for utilizing a diverse range of inclusions,your ladiest blend as Chagatai mushroom tea, a blend with black loose leaf, OSam Bass and spices featured in your wellness collection. You mentionedblending Goji and Chaga seven years ago, and and then abandoning the experiment.After concluding that no one was going to drink mushroom tea, so I'm not a huge mushroom expert. I AVeda tends to see mushrooms as being to Mosic, meaning it's sort of a lowenergy. But if you look at it from the root level, there are certain parts ofthe mushroom when, when combined with other spices and other botanical, theycan actually unlock deep immune, boosting properties Chaga being one ofthem. We created a beautiful Chaka, Chi, Cardiman, being a good lung, opener,cinnamon, being a good blood cleanser and and Chagan a wonderful fierostimulating a moon by staying botanical consumers tell market researchers. Thetea was immensely helpful during the...

...lock downs calming and comforting amidthe stress of home schooling and work packaged tea. Sales in the US were amore than twelve per cent. During two thousand and twenty and online sailsreached new highs. There were also big games in sales of botanical there's astory where the master said. I want you to go within a one mile radius and Iwant you to find a single botanical that doesn't have additional properties.Student very confident, says: Okay, I'm up for the task goes comes back twentyfour hours later, sobbing master. I failed. I couldn't find asingle botanical that doesn't have the discina properties and the master said.No in fact, you've passed. Every botanical has medicinal propertiesbehind it. When it comes to blending an when it comes to sourcing one, knowingwhere the botanices come from, knowing where the teas the fruits the rootscome from, how they're grown? How are they started really want to understandthe soil conditions, even just the environmental impact of the community,the people around it and how that was also helping to create better, betterquality products. At the end, if it's not somthing that I want to give to mychilien into my community, then it's not something that we want to be ableto show case in this world de consumption has declined in foodservice, making business more difficult for importers and whole sailors likethe art of Tea. We saw other hotels and otherhospitality venues being successful, and so we ask them for permission. Canwe share best practices to some other property, so we ended up becoming aconduit for improvement in a Conno it for best practice. So it changes thatprocess so much more of a consultative, much more handholding, much where we'reall this together process, and I think the hotels and the restaurants andcafes of work is really benefited from that, and I'm not a doctor, I'm nothere, to make any sort of direct medical claims. But one of myobservations is is that if we believe that the universe has produced us forshort window and time to be able to live out our fullest potential as partof a longer story right, then we have our full responsibility to be able toshow up fully and intentionally with the best life, the best care and thebest responsibility that we can for our family ourselves for a community for aworld, and so it really does start with a daily, simple ritual just leaves andwater, and what that can do in terms of the health effects. And you cancompound that powerful effect day by day, it's incredible author, adventurer and Tea LoverJeffuhson the ancient tea horse road, then featured in television,documentaries and traveled extensively in the tea Lance sourcing tea for hiscompany, while sharing the story of tea,...

...his affinity for high altitude tricksequals his affinity for tea. He tells Jessica and Adali Willard, but I've hadsome of my best tea times in the mountains, without necessarily havinghad the best tease. So I read in an interview that you gavethat you are drawn to the mountains because they silence the mind. People often say the same thing abouttea. What other commonalities? Do you see between tea and the geography inwhich it grows? There is something silencing about the mountains and T.There's a process in which I go through to be within the mountains is apreparation of sorts of the mind of the body. I think there's a bit ofreverence, so all of these things are stimulated. The physical body needs tobe prepped as well for the mountains, the process for me of tea every morningevery afternoon. It is a process which quietens everything down a bit, and italso stimulates so, I think, on a very visceral level. There is thatconnection to Tan Mountains. I also feel that there's there's somethingvery much of the natural reverence we've had and hopefully still have forthe for the world in general and the leaf is a gift. That's a stimulant fuel.Beyond all that, all other things I've had some of my best tea times in themountains, without necessarily having had the best teas, the best informalreflections, the best exhausted joyous moments have been with tea in themountains. For me, so you mentioned that you've had wonderful teaexperiences, whether or not that T is. I that's to you've ever had tell usabout that. So the experience of tea and drinking tea isn't just related tothe taste. No, certainly there's a vis role a moment when some of those little bitter Cataka elements hit the palatesthere's a there's, a familliar, ty and, of course, a sort of a satiated comfort,but I'm drawn more and more, I think, to the the this whole relationship,this whole informal aspect of tea taking and the relationship to timeit's taking who's serving the tea and arguable. In my and my ownexperiences at least some of the best tea times have been with substandardtees production. Wise, but they've been moments of sort of sublime joy in anenvironment that was restorative and one of the great I think, understatedand underrated elements of tea. Taking is the efforts that the servers are the providers ofthose those cups of tea, provide you,...

...the are lynchpins in this whole,offering of tea. So in many cultures around the world. T is many things. Itis currency, commodity, nutrient, medicine, ceremony, artifact here inNorth America, it's predominantly a beverage. So do you think understanding the storyof t plays a role in appreciating it, and do you think we in North Americaneed to develop our own narrative in our own time? A lot of traditions are not necessarilyimportant at all for the present and the future of tea, but I do think thatthey provide a context and what comes before, usually provided, provides andprovided a huge insight into what we're dealing with now. I'm delighted to seetea ceremony and North American and Europe sort of exploding into a wholenew generation, but I also get very excited when I see tea used in beingused in bars to mix with gins. I think it's really exciting to explore. Youknow to the old panacea the old medicine being thrown into these newscenarios and experimented with intrigue by what you heard in today'spodcast. Would you like to learn more from our goble network of pevasjournalists, t experts, content them directly through sub fect privatemessage based, but avoid the chaos of social men and starta conversation that matters sub text message based platinum lets? Youprivately asked meaningful questions of the texts, academics and BS journalistrecording from the Tala. You see their responses for sm text, which are sentdirect to your phone visit our website and subscribe to subject to instantlyconnecting the most connected people in to remember to visit. The T is website formore comprehensive coverage. That's W W W T, hyphen Biz Biz com, thanks forlistening very well till next week. I.

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