Tea Biz
Tea Biz

Episode · 11 months ago

Tea News and Biz Insight - June 11, 2021

ABOUT THIS EPISODE

HEAR THE HEADLINES – Food Inflation Dampens Enthusiasm Over Rising Tea Prices
| India’s Tea Industry Under Duress | and the European Union Grants Rooibos GI Protection

| NEWSMAKER – Jan Holzapfel, owner of 198-year-old Ronnefeldt Tea in Frankfurt, Germany

| FEATURES – Tea Biz this week travels to Frankfurt Germany to discuss best practices in Sustainable Wholesale with Jan Holzapfel, owner of Ronnefeldt Tea, a 198-year-old company that is replacing its tea packaging this year with eco-friendly materials, embracing traceability, and reducing emissions by longer airfreighting tea
… and then to London to listen the Tea Book Club’s crowd-sourced review of author Henrietta Lovell’s latest book, INFUSED: Adventures in tea.

| Sustainable Wholesale

First flush teas flown to Ronnefeldt’s blending and packaging facility in Germany account for only 0.02% of the company’s offerings by weight, yet in a single season “flight tea” generates more greenhouse gas emissions than the millions of kilos transported by ship, says owner Jan Holzapfel. He acknowledges that for a premium tea supplier, abandoning expedient air cargo after 75 years is a significant step: “however, we have a responsibility towards nature that we take very seriously.”

| A Book to Re-ignite your Tea Flame

Reviewer Kyle Whittington has a single word for INFUSED, a book by Rare Tea Founder Henrietta Lovell that describes her adventures in tea: “Wow,” he writes, "You really feel like you are sitting over a cup of tea with Henrietta as she regales you with her stories, the highs, the lows, and the off on a tangent."

The Tea Bis podcast delivers tea news that you need to know, a recap of the week's major headlines, with commentary and cultural trends. Hosted by Danbol it is the voice of origin for tea professionals enthusiasts worldwide. Think of us as a digital caravan of storytellers, bringing authentic, authoritative and exclusive stories to you weakly from the tea lands. Hello everyone, here are the headlines. Food inflation dampens enthusiasm over rising tea prices, India's tea industry remains under duress and the European Union grants Roybow's Gi protection. More in a minute, but first this important message. Avani empowers rural women practicing sustainable agriculture, including tea, and crafts such as weaving with natural fiber and plant based dyes. Up in the towering Hillalayandsqumane is one of India's oldest tea regions. Today, we raise our cups in the name of Avani Kumone, a nonprofit dedicated to strengthening farming communities. Cheers to a brighter future for all. To donate, visit a van med Qum on Dot Org. In the US and Asia and energetic postpendemic recover is under way. Demand is quickly rebounding as consumers spend down their savings and make up for lost time. Consumers in the largest economies of mass two point nine trillion dollars in savings since March two thousand and twenty, according to Bloomberg Economics. Now they are ready to spend. Retail sales in the United States are projected to approach four point five trillion in two thousand and twenty one, according to the National Retail Federation, the NRF, which initially estimated six point five percent growth in the US, increased its full year GDP projection to seven percent, the fastest rate in decades. In China, household income grew thirteen point seven percent during the first quarter of two thousand and twenty one. Widespread inflation, however, is dampening that good news. The Organization for Economic Cooperation and Development, O e CD, reports inflation in member of countries is at the highest level since two thousand and eight. Globally, food prices rose for the twelve consecutive month in May, according to the United Nations Food and Agricultural Organization. The FAO's food rice index was forty percent higher in May two thousand and twenty one when compared to May two thousand and twenty. The Bloomberg Commodity Spot Index, which tracts price increases across a range of metals and agricultural commodities, has jumped roughly sixty percent in the past twelve months. Food prices, including the cost of tea, or rising on demand. TATA, consumer products, nestly and, you know, lever all announced price increases across their range in response to commodity inflation. Business inside, despite some steep increases in retail prices, tea remains very much in demand. Prices at auction that were below two dollars and twenty five cents per kilo on average rose fifty percent in two thousand and twenty two, more than three dollars for kilo, increasing the retail price of tea bags by one point seven percent compared to two thousand and nineteen. In the US, sales grew by more than twelve percent in...

...two thousand and twenty premium tea offerings, generally purchased online, saw a much bigger increases. In India, domestic tea suppliers report sales totals that are two to three times higher than the twenty percent increase in volume and indication that costs are being passed. Two consumers import volumes or near prepandemic rules with the declared values are imports far exceeding two thousand and nineteen totals. The industry's challenge is to contain costs. Droughts, persistent he lands, where Labor, transportation logistics in the rising cost of energy and patrollingum based inputs all erode margins. As restaurants open around the world, the critical and known is travel. Local and international visitors spend a lot on tea it resorts, hotel cafes and tourist destinations in the tea lands, a market segment that remains idle due to the closure of borders. Worldwide. India's tea industry remains under durest as the coronavirus simultaneously strikes down workers, limits plucking and processing, halts inner district transport and forces the early day closure of restaurants and beverage stalls. The government estimates that more than one million workers, mainly women, are losing productive days and wages due to the pandemic and inclement weather. With the arriving monsoons. The delivery of two hundred and thirty five thousand doses of vaccine this week halted a steep increase in coronavirus case loads in a psalms tea gardens. Daily average infections in June are now four thousand per week, down from almost six thousand per week in May. positivity rates remain high, forcing an extension through June sixteen of lockdowns and a daily curfew imposed from one pm through five am. Shops and restaurants must close by noon and interdistrict transport is prohibited. The state reported four hundred and Fiftyzero cases and three thousand six hundred deaths. The seven day average for new cases is seven thousand four hundred. In adjacent West Bengal and Ninezero in Kerala, buyers at auction are finding it difficult to arrange for transport, despite the fact he is listed as an essential commodity. Drivers are in short supply and enforcement of restrictions that prohibit inner district transport is inconsistent. The immediate impact as a spike in retail prices above record set in two thousand and twenty buyers at auction are spending an average two hundred and eleven rupees per kilogram in a psalm and a hundred and twenty five rupees per kilogram in Tamail now do business inside. There's no slack in demand for tea in India. Tata consumer products reports that revenue from its beverage segment, which includes coffee, group by fifty nine point six percent during the period January through March. Two Thousand and twenty one. Volume was up twenty three percent, largely due to an increase in at home consumption. India's package tea market is estimated at two point two six billion per year, and additional one point three billion is spent on tea from unbranded suppliers, according to Icici Securities. The European Union this week awarded Roibos,...

...which is also known as Red Bush tea, status as a protected geographic indication, affording the same protection to products as champagne and Irish whiskey. The registration allows South Africa's Roybos Indu Street to display the EU seal if the tea consist of a hundred percent roubos that is either cultivated or wild harvested from local municipalities of the Western and North Cape provinces. The South African Roybos Council welcome the news. Council chairperson Martin Berg, said that while it is important that nobody else use the name roibos quote, it also gives a certain status about quality, reliability and sustainability, all those things that go together with a GI and quote tabs. Remembers Danna Pokugawa, who passed unexpectedly this week at sixty five. She and her husband, no Zumuns Tokugawa, in two thousand and fifteen, who founded the taste of tea Japanese restaurant, t shop and import business in Healdsburg, California, are vind and Thuraman and Bengaluru reports on India's tea auction prices. India te price report for the week ending June fifth, two thousand and twenty one by lockdowns continue. Auctions resumed last week at all the major centers. In the Nilghar's decisions and whether bodily factories can open AUS still under way. Meanwhile, most of the t regents continue to see rainfall. In dajeeling, second flash is begun, although the tea's have not yet reached the auction. At the auctions last week or hat he saw over ninety percent of the Orthodox tea and office sold and over eighty percent of the CTC leaf sold. Dusts are comparatively low pickings at seventy one percent. What is what telling is drop in production. For the same sale week in two thousand and twenty. CTC is nearly at half the volume. But the drop is a cute in Orthodox, at less than a ten of what was an awful last year. In siligree, ninety four percent of the offering was sold and after a closed week called Cutas. So good a man for all tea types that are consumer products and Hindustan. New Unilever over active for CTC and Hin. The same Unilever was active in dust as well. The Middle East and CIS countries were active, and Orthodox sales in the south could you so good pickup of leafty, good, needly, good deal rec soul for a higher two hundred and fifty five piece exporters, sociias countries and the Middle East were active and both CTC and Orthodox leaves are nearly ninety five percent of the offering sold, much higher than dust. CTC does enjoyed good support from incoserver and supply go who are back in play this week see us and Coimpo was subdued as only about forty two percent of the total offering was sold. CONNU fed better, with ninety five percent of the Orthodox sleep on offer sold. And now a word from our sponsor. Q trade teas works with tea purveyors and every scale, from promising startups to the world's largest multi national beverage brands in the hot, fist and Barrow tea segments. With US based formulation, blending and packaging services, q trade can help you innovate, the scale up and grow your specialty t brand. For more information, visit our website. Q Trade teasecom Te Bis this week travels to Frankfurt, Germany, to discuss best practicism sustainable wholesale with arm holds of Hell, owner of wrong filed tea, a hundred ninety year old company that is replacing its tea packaging this year with...

...echo friendly materials, embracing traceability and reducing emissions by no longer air freighting tea. And then to London to listen to the tea book club's Crowd Source Review of author Henrietta Lovell's latest book, Infused Adventures in tea. First flush teas flown to Runfeld's blending in packaging facility in Germany account for only zero, point zero two percent of the company's offerings by weight. Yet in a single season flight tea generates more greenhouse gas emissions than the millions of kilos transported by ships. As owner, Jon Holzefel he acknowledges that, for a premium tea supplier, abandoning expedient air cargo after seventy five years as a significant step quote. However, we have a responsibility towards nature that we take very seriously, and Yon, your company annually publishes a Sustainability Report. This year's initiatives include the elimination of Air Cargo in favor of sea transport. Ronfelt will also complete its conversion to sustainable packaging materials and trade some of its gas powered vehicles for electric do you share with listeners your vision of sustainable tea wholesale? Tea is one of the most natural products that you can find on the earth, so we, as tea producers and tea suppliers, must do everything we can to ensure that we continue to have great teeth from around the world. It is a tradition to have the first flush teeth from Darjeeling transported by air to Germany and Europe. But we have stopped this this year and if there's anybody out there waiting for his first flush tea, then he has to wait maybe six or eight weeks longer than normally. But we want to make sure that we get the tea here in an environmental friendly way as possible, and that is for the reason why we are we have stopped are cargo completely and I think it is the right thing to do. And one of the many, many steps that we have taken here is to eliminate all the traditional packaging materials and we are on the way to go fully sustainable packaging materials. It's not that easy, I have to say. Supply is always an issue. We want to have a safe and customer friendly package material. Of course, our team has been doing a great work here and we have found all the different packaging materials that we need and all of them will be sustainable by the end of this year. For the last five years we have been publishing our environmental report to show to our customers that we really mean sustainability. Those that was also increasing the proportion of organic ty in its range. We are not in organic company yet, but we try to increase the teeth in our tea selection in our organic range on a constant basis. The good thing is the tea producers and the Tea Gardens in in Asia, but also in Africa, are turning to organic manufacturing methods and therefore we find more and more selection of organic teas and we are happy to put them into our range. As far as we can see, on our customer side there it has been really appreciated because organic is...

...not just the small proportion of the market, but it's growing, especially with the younger people. What are your views on traceability and public disclosure of Source Gardens? I think it's a very good idea. In general, we see that a lot of customers are really keen and really interested in finding out where the tea is coming from, how it has been produced, how it can be used, and sometimes they're even interested in corporate social responsibility programs that these tea guns do. For us, we are looking for a way to phut traceability information online. I think that is the best way because sometimes tea gardens and supplies are changing quite often during the year. But if we do it, for example, with the q hard code or website, we can really provide up to date information about all the specific teas that are available. It can be part of a training program as well, because once you have people looking for these traceability information, you can also provide them with ideas on how to drink the tea. We can adjust this information into for each even individuality. I think that it's a great step forward and to us the plan is to start with organic teas. It's much easier to provide this information because it's already available, but I would think that quite fast we will see this traceability information for all the teas varied soon will be really, really valuable for everybody involved. Will you discuss your commitment to education and the return to face to face instruction beginning in July? Quite often you find that service people in the ORCA business they know how to handle the coffee machine, which is quite easy. They might be very interested in wines and make perfect recommendations, but tea seems to be a little bit more difficult. So we have set up different levels of education really depending on the outlet, depending on the style of the restaurant or the the cafe of the hotel. We can have anything from a quick for the minute training with the with the iphone or Google APP, or up to two days for our team. Matter Silver Program and the gold standard and is our seven day tea training in the Tea Gardens in Sri Lanka. We are very happy that we are going to restart this facetoface training now in July, after the lockdown. It has been really, really, a long, long time and, as you say, yes, we can educate about tea, but one key element is really the tasting of the tea and the interaction. That is something which can really be done only by face too, face trainings. How is the recovery progressing? We already see a lot of hotels booking our training programs or education programs. Before this pandemic, we have trained seven thousand hotels that members each year and that is where we want to come back to as soon as possible. We have seen that since January, February, business is picking up in the hotels and restaurants in in Asia, for example in China and Korea and Japan. These are import and markets for us. But there's one issue with this. It's local tourism now, so it's the Koreans visiting Korean hotels. There's no international tourism yet in the Middle East, hotels are starting to be filled up there again, but again it's...

...local tourists. Europe, but a little late start. So we see a restaurants, capes, etc. Being filled up since May, but again international tourists, for example from China or from the United States, are still not here. I'm optimistic. I would think that Tourism Noah will return in summer, maybe early fall. What will take much longer is really business travel, trade shows, conferences etc. That might take until next year. And we can also already see that hotels in the countryside. Reviewer Kyle Whittington has a single word for infused a book by Rarity Lady Henry Atta level that describes her adventures in tea. Wow. So I must warn you of two things. Firstly, be careful of drinking good tea. You might get hooked and be unable to stop. If the tea is really good, you might indulge deeply, drinking and drinking until your heart feel was close to exploding with pleasure and caffeine. Even those habituated to hard drugs and amazing tastes get swept away. And secondly, the pleasure might take away your inhibitions. Above and beyond the caffeine, that exquisite beauty of tea can turn your head and rob you of your normal control. Intensely delightful experiences are so out of the ordinary that our response to them can be similarly unexpected. And that's a quote from infused invent adventures and tea by Henrietta Lovell. Hello, I'm Kyle Whittington, founder of Tea Book Club. Although I'm based in the UK, Tea Book Club as an International Group of tea lovers and readers who meet up virtually each month to discuss tea books. And Wow, what a book. From start to finish, Henrietta had me captivated, excited and enthralled by her world, a tea book unlike most. This is the very personal story of Henrietta's adventures with tea, in tea and all around tea, from her first fledgling sips out of dainty China cups at Diana's House as a child. We are taken along on a ride of reminiscence, with trips to far flung tea fields, swathed and missed by the odd lightning strike or two. We Zip off to tea tastings with chefs at some of the best restaurants in the world, accompanied by her little yellow suitcase, and strange meetings on trains, to name to mention but a few of her adventures. The extreme highs of Henrietta's life and tea, which could otherwise have felt like so much NAM dropping, are balanced by her battles with cancer and, yes, she really has been struck about down by lightning. The realness and personality of Henrietta and her book comes through in these Juxtapositions, making the book expressively and genuinely human. You really feel like you're sat over a cup of tea with Henrietta as she regales you with her stories, the highs, the lows and the off on a tangent. Oh and the recipes dotted throughout the book are her teas and recipes, each connected with its own story. This is not a book with sections on different Teas, recipes, growing and history, like most other tea books, but all this and more's woven throughout the stories that Henrietta tells. Like real life, we learn as we go along, picking up useful tips, ideas and inspirations. If you ever find yourself in a bit of a Te Rut drinking the same thing every day, then this book is sure to reignite your tea flame and get you trying something new. It's certainly did for me, and here's what some tea book club members thought. I opted to get the audiobook. It was so fun to hear her voice and her telling the stories. It was like I was there having tea with her. It's about her story and the experience that she has with those teas in with these people. It absolutely gets you excited and interested in all these teas and if you'd like to join us...

...by next reet, you can find us at Joint Tea Book Club on Instagram or t book club Dot Org. Intrigued by what you heard in today's podcast, would you like to learn more from our global network of PBIS journalists and t experts? Contact them directly through subtext private message based club. Avoid the chaos of social media and start a conversation that matters. Sub Text Message based platform let's you privately ask meaningful questions of the t experts, academics and t Biz journalists reporting from the Tea Lens. You see their responses via SMS text, which are sent to wreck to your phone, visit our website, subscribe to subtext to instantly connect with the most connected people and tea. Remember to visit the t Biz website for more comprehensive coverage. That's wwwtz biccom. Thanks for listening. Farewell to the next week.

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