Tea Biz
Tea Biz

Episode · 1 year ago

Tea News and Biz Insight - July 23, 2021

ABOUT THIS EPISODE

HEAR THE HEADLINES – New Criteria Proposed for Differentiating Specialty Tea
| Walmart Tea is now 100% Certified by Rainforest Alliance | Kenya Sets Tea Auction Price Minimums

| GUEST – Avinash Dugar, founder of the La Gravitea Cafe in Jamshedpur in the north Indian state of Jharkand

| NEWSMAKER – David Veal, Executive Director, European Speciality Tea Association

| FEATURES – Tea Biz this week travels to London for a chat with David Veal, Executive Director of the European Speciality Tea Association. Veal describes the association’s new perspective and new definition of what makes specialty tea special. and then to northern India where Aravinda Anantharaman visits a tea café with heart.

Differentiating Specialty Tea

A rigid definition of what makes tea special has eluded the industry. After 45 years of competitions there is consensus on the qualities that make an outstanding oolong as judged by the Lugu Tea Farmers’ in Taiwan. In France, the AVPA has demonstrated skill in determining the gastronomic qualities in tea that please the local palate. The International Specialty Tea Association posts a set of universal standards such as pluck and leaf quality. Consumers mainly differentiate by price. This week the European Speciality Tea Association announced a definition that is more aspirational that dogmatic. ESTA Executive Director David Veal joins us to explain how the association adopted this approach and why it will prove helpful.

For the Love of Tea

La Gravitea Cafe is a remarkable tea café with hundreds of selections of fine teas inspired by the travels of founder Avinash Dugar but aside from specialty teas, what make LaGravitea special is that the young staff are hard-working graduates of the local school for the hearing-impaired.

The Tea Bis podcast delivers tea news that you need to know, a recap of the week's major headlines, with commentary and cultural trends. Hosted by Danpol it is the voice of origin for tea professionals enthusiasts worldwide. Think of us as a digital caravan of story tellers bringing authentic, authoritative and exclusive stories. Do you weakly from the Tea Lands? Hello everyone, here are the headlines. New Criteria is proposed for differentiating specialty tea. Walmart tea is now one hundred percent certified by rainforest alliance and Kenya Sut tea auction price minimums. More in a minute. The first this important message. What makes a Perfect Cup of Ceylon tea? The Perfect Cup is from the tea businesses that ensure the protection of all the children living within their tea estates. We Salute Kailani Valley, tell a Wacky Lee, Bogajan, Thalawa, Harana and Elyptia tea estates. Support Save the Children Sri Lanka. The European speciality t association this week presented a comprehensive new definition of specialty t. The four hundred and fifty word definition seeks to quote encapsulate the spirit of specialty t end quote, writes STA President Nigel Mellikan. The essence is that those involved in producing specialty t aspire to attain excellence from Bush to cups. As Melikan for aspects cited in the definition seek to differentiate specialty t from commodity. These include transparency that makes known ...

...the supplier location, production dates and processing method, physical characteristics such as size, shape and appearance of the wet and dry leaf sensory properties, including color, clarity, flavor, aroma and mouth feel, and the mitigation of environmental impacts, including support for biodegradable packaging. The effort involves stakeholders at every level, but the messaging is directed at consumers. Quote. We believe that the consumer needs to be inspired from the moment they enjoy the aroma, liquor and paste of the tea and celebrate in the plant's personality. They origin of the tea, the care that has been taken in the processing and brewing of it, this being a speciality. Moment. Reads the association announcement. See the definition and supporting documents at www. Specialty T europecom business inside. Forty years ago, consumers in the US and you're a post a side twenty five cent cups of stale anonymous, percolated and warmed over drip brew and favor of carefully selected roasted and Barista prepared single orange and coffee and specialty ble ends. The additionals billions spent on four dollar expresso drinks and premium beings revitalize the industry. Will the same be true for specialty tea? David Veale, executive director of the European Speciality Tea Association, discusses the reasoning behind the new definition later in this podcast. Walmart announced this week that it's great value brand black and green teas will be hundred percent certified sustainable by the rainforest alliance. Well, this...

...is good news not just for Walmart, but also for farmers and the future of tea, writes Sylvia Asra Kowas, Walmart Vice President of private brand's foods. She explained that rainforest alliance helps ensure that the three pillars of sustainability are met social, environmental and economic. Quote. Our great value brand black and green teas will remain affordable, high quality drinks with an added bonus. Each box you buy makes a miserable impact on the life of a smallholder farmer, according to the company business inside. In two thousand and seven, when you leaver the world's largest tea supplier committed to rainforce certification at caricull Kenya. It's signaled to commodity suppliers that to remain competitive they needed to invest in environmentally friendly cultivation at origin. The consumer driven embrace of sustainable processing, packaging and waste reduction soon unfolded, making the entire supply chain more efficient. In Two thousand and sixteen, Walmart committed to sustainably source twenty commodities. By Two thousand and twenty five, including tea. Now Walmart, the world's largest te retailer, has extended their commitment to the terminus of the supply chain, Ken you such tea auction price minimums. The Kenyon government withdrew TA valued at one billion and Kenyan shillings, about nine million in US dollars, at the Mumbassa auction because price has failed to meet a controversial two dollars and forty sends per kilo minimum reserve price quote. We made a drastic but necessary decision with regard to sale...

...of teas at the Mumboss of the Auction Agriculture Cabinet Secretary Peter Munia told the local press the government has plenty of storage capacity and will continue with drawing tea of prices do not meet the minimum rate. He said the decision angered traders who simply purchased tea on offer from other African countries, leaving eight million kilos of Kenyan tea idol and local warehouses. The spokesman for the East African Tea Traders Association said that when sellers set prices for themselves instead of relying on free market fluctuation, there is, quote, no guarantee that buyers will follow the lead. End Quote. Production far outstrips demand and, as such, prices have taken a hit. This is not an auction problem, said EA TTA's managing director, Edward Medieval. Secretary Mania, said the government is determined to raise the price at auction. Well, we believe we can sustain this situation as we have enough reserves, he told citizen TV business inside. It is unclear in this face off whether the tea traders or the Canyon government will be the first to blink. Ninety producing countries sell their tea at the Mumbassa Auction and independent producers are free to ignore the Kenya t development agencies reserve price, but none can rival output of six hundred and Twentyzero smallholders supplying Katda's fifty four factories. Traders must also weigh the fact that tx ports are down from India. A bidding rival. The Sri Lanka auction at Colombo has sufficient volume. The prices are significantly higher than the recent five and ten year lows seen in...

Mumbossa. Tea Prices at the Mumbossa auction have averaged a dollar eighty per kilo so far this year. Arabinda and and thereamen in Bengaluru reports on India's tea auction prices. India tea price support for the weekend in July Seventeen two thousand and twenty one. This week we look at further developments in the sum as a new state government continues to woo the tea tribes, a significant Ward Bank, even as an Oxfam report is released on a study on living wages among a sames tea gartten bookers. In our auction watch we see a slight decrease in prices and compared with the previous week, in the Sun Unilever and Tatta consumer products remain in focus as top bias and in prices. CTC LEAF in south India's averaging below hundred rupees, while Orthodox tea saw prices ranging from hundred thirty seven rupees in connote two hundred sixty tw rupees in Kochi. In Kolkata, the Second Flush Dagi Ling is nearing the end of season and while average prices have around five hundred rupees, the top five dagee links sold for prices ranging from one thousand four hundred and fifty to four thousand five hundred rupees, which was for a Castleton Moon Light Tea. And now a word from our sponsor. Q trade teas works with tea preveyors and every scale, from promising start ups to the world's largest multi national beverage brands in the hot, iced and Barrow Tea Segments. With US based formulation, blending and packaging services, que trade can help you innovate, scale up and grow your specialty tea brand. For more information, visit our website. Que Trade teascom te bills. This way travels to London for a chat with David Vale, Executive Director of the European speciality t association reveal to scribes the Association's New Perspective and New Definition...

...of what makes specialty tea special. And then the northern India, where are been done and there amen visits a tea cafe with heart. A rigid definition of what makes tea special has eluded the industry after forty five years of competitions. There is consensus on the qualities that make an outstanding ood log as judged by the Lugu tea farmers in Taiwan. In France, the A VPA is demonstrated skill in determining the gastronomic qualities and tea that please the local Palette. The International Specialty t association posts a set of Universal Standard such as pluck and leaf quality. Consumers mainly differentiated by price. This week the European speciality to association announced the definition that is more aspirational than dogmatic. ESTA executive director David Veale, joins us today to explain how the Association adopted this approach and why it will prove helpful. David, the European Tea Society that evolved into the European speciality to association did so in near Surely without delineating specialty t from the Greek see of commodity offerings. That pulls because no complete, we sure, with listeners or process and defining the specialty to segment. Three years ago we didn't really have a definition. At that point. Nigel have this definition that was sort of be these head but it never really put down on paper and I'd been through the whole journey, or attempted to get through the whole journey, with the Specialty Coffee Associations of Europe. So we between as we just laid down fairly short definition but was open to many people in the tea industry either disagreeing or having different views. And then we decided earlier on this year...

...that we should have another goal really. So we set up a working group of experienced team professionals to really look at it a new and we covered an awful lot of ground and we sought of our start team point really was that are we ever ever going to get a universally agreed definition of specialty which everybody will agree with a nobody will argue it? The answer, of course, is no. We never were going to do that, knowing that we were going to achieve perfection. Or should we look at it from a different angle and still call it a definition because that has impact, but really look at it more of a description to broaden it out a little bit, to try and bringing words and descriptions and ideas and concepts that most people in the industry would buy into, knowing that not everybody would be happy with every part of it. Will you summarize for listeners the fundamental concepts captured and the definition's key phrase, quoll, aspiring to excellence, and all our spokes of t processing and brewing from the Bush too cup. We came up with what we feel is a fairly holistic view about specialtyy, in terms of it being a product, in terms of it being a passion for excellence, the taking care of every step, also not forgetting the most important part is the actual sensory experience and in the cup, and also the education that we've that we've indulged in to try and help the consumer understand more about what the drinking that indefinable subjectivity that you were talking about, as well the conceptual side of it, the community side of it, the aspirational side of it. Point that it's the movement as well. You know that some people getting some people don't get merging all of those together to come up with them a description which we feel will...

...never be perfect for everybody but is fairly close to where we might get. Well, this definition make a difference or times. Your first point is it's enforcible. No, but in a different way. We've sort of very fairly nailed our colors to the masteria. This isn't just the work of the working groups. have been endorsed by the whole of the Board of European Speciality Association and other peers as well. If you look at those parameters that we've actually put into the definition, a speciality t would have to fit into all of those. For most people annually, a speciality ty would have to fit into those parameters, but a tea that fits into those parameters isn't necessarily specialty ty. The coffee industry successfully arrived at a definition of specialty, leading to consumer enthusiasm that ultimately benefited growers, but it took more than twenty years to establish the protocols of differentiate the highest quality coffees from commodity coffee. I think we're quite a long way behind the curve compared with coffee industry. We haven't got the penetration of Education and understanding to consumers that the coffee industry does, but many people don't have the correct understanding to be able to value a tea as well as they maybe do coffee. There were days. But it will. It will follow with without a doubt. We don't particularly mentioned price pricing. It's inherent in what we believe. If we can help improve the quality that is coming into consuming countries of speciality team, then prices will go up and hopefully, you know, a lot of that extra margin will go back down the line, you know, to the beginning of the line to give the people at that end a better living and better reward for putting in their love, care, passion, hard work, sweat, perspiration and the whole thing to, you know, make that make it better. You and we know...

...that we're up against the big, big guys, the multi nationals, centuries old economic model that drives price down and there for quality with it. But you know, you have to believe that will improve the quality and will give the consumer metro experience and will give the producer a better price. We also aware that speciality will be five percent to ten percent to the market maximum maximum, but will pull as it improves and as it grows and as the community grows will pull along other parts of the industry. And I had a really good conversation with a very well respected, experienced person work for many of the big companies over here, who told me the other day that he believes that speciality will be the savior of the tea industry. As you can imagine, I quite like hearing that. Well, growth too is remarkable. Tea Care with hundreds or selections of Fine Teas inspired by the travels of founder of a nish to guard. But aside from specialty teas, what makes low gravity special it is that the elms staff or hard working graduates of the local school for the hearing impair for the love of tea, Jim Shitpoo the Nott Indian state of Jarkan, is an industrial town famous for its steel industry. It's closest link to the tea regions would be to called cut a, nearly three hundred kilometers away. But one man here has succeeded in putting the town on the tea map with a cafe la gravity. He sells a dizzyn range of teas from Dagee links and Japanese much had to iced teas and flavored blends, alongside a man who packed with popular cafe dishes. But what makes love gravity newsworthy is that it's manned by hearing Impatius, I mean ash to, a girl who started and runs like gravity, talks about how it began. In two thousand and fifteen he decided to step away from corporate life. He thought his...

...calling lane adventure sposts. But while traveling through Southeast Asia, he happened to visit a tea bar in Hong Kong, more used to Indian chisee stops. This was a revelation in Bot a tea bark would be. I mean I returned to India keen to start selling tea. Inspired by what he'd seen, he set up at Kiosk with seventy teas and offer tease that he learned to source, brew and serve. He thought he would do for tea with the chain caffe Coffee Day has done to popularize coffee in India. Until one day among his customers he saw hearing impad young woman. He struck a conversation with her brother, who also mentioned that there were no jobs available. For the hearing IMPAD. This struggle chord with every NAS. She decided to expand his cuosk into a full fledged cafe and employ hearing ipad youths. The local school for the hearing impad were happy to connect him with their alumni. A WE NASH visited them spoke to their families. Many were reluctant to send their daughters to work, but he went on to hire six young women, training them in all the aspects of running a cafe. In these six years, the first set of staff have since moved on and he's hired others in their place, also hearing I pad and tea. Like gravity's men, who has since doubled and offers a range that includes several chai types, Tasian Star jeelings as SAM's, March a cent joine, even the ear by Matte. Along with tea, the cafe is also fast becoming a museum for tea. Were on a Saturday afternoon, I get a WHATSAPP tour of La Gravity. I spot a teapot shaped clock, several teapots from across the world, a prized Victorian Mustache Tea Cup procured from Kolkata, some overs vintage teaspoons and several other collectibles. I've Nash Talks about a consignment that's made its way slowly through customs, one that holds a four and a half foot teapot from China, which will make him the owner of the largest teapot in India. He confesses to a great love for teapots. Like levity's, an unusual t CAF favorite showcases all the things its owner seems to love. Teas from all over the world, vintage teapots, the French language, a desire to do good for the community.

What seems you're tight all together is that it's all hot. Intrigued by what you've heard in today's podcast, would you like to learn more from our global network of Heb is journalists and t experts? Content them directly through subtext, private message based on avoid the chaos of social media and start a conversation that matters. Sub Text message based platform. What's you privately ask meaningful questions of the t experts, academics and t Biz journalists reporting from the tea lets. You see their responses via SMS text which are sent to wreck to your phone. visit our website, subscribe to subtext to instantly connect with the most connected people and tea. Remember the visit the TV is website for more comprehensive coverage. That's wwwt ICCOM. Thanks for listening. Farewell. Till next week.

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