Tea Biz
Tea Biz

Episode · 3 months ago

Tea Biz News and Insight - August 12, 2022

ABOUT THIS EPISODE

HEAR THE HEADLINES – TAZO Tea Embraces Regenerative Ag | Ingredients in Reformulations are Verified Regenerative | Tea Labor Unrest in Bangladesh | Canada Requires Front of Pack Nutrition Warning Labels

| GUEST – Quentin Vennie, co-founder of Equitea, Baltimore, Maryland USA

| FEATURE INTRO – Tea Biz this week travels to Baltimore, Maryland, to talk with Equitea co-founder Quentin Vennie about three new condition-specific canned, cold-brewed tea blends formulated to ease anxiety and depression, improve focus, and calm young people coping with ADHD.

Cold-Brewed Calm – Author and wellness expert Quentin Vennie, with his wife Erin, on the advice of their son’s neurologist, found that green tea helped their seven-year-old boy maintain calm and focus. Diagnosed with ADHD, a condition leading to impulsive, hyperactive behavior, tea’s unique combination of L-Theanine and Caffeine offered relief, but loose-leaf teas were challenging to brew and not that tasty to a pre-teen. Quentin and Erin added calming botanicals to make the tea palatable. Inspired by their success, they launched a tea venture that produced packaged teas that became a favorite of Gwyneth Paltrow, whose company goop sells the teas online.

The T Biz podcast delivers tea news that you need to know, a recap of the week's major headlines, with commentary and cultural trends. Hosted by Dan Bolton. It is the voice of origin for t professionals and enthusiasts worldwide. Weekly the t Biz podcast and t Biz blog offer business insights on the news that most impacts the tea industry. Paired with T journey magazine for t enthusiasts, the t Biz portal is a global resource providing nuanced coverage for everyone who loves tea. Hello everyone here. This week's headlines. Tazzo embraces regenerative agg Te Labor unrest is accelerating in Bangladesh. Canada requires front of package nutrition warning levels plus equity. Founder Quintin Vinny discusses three new conditions, specific canned cold brewed tea blends formulated to ease anxiety and depression, improve focus and calm young people coping with a D H d. More in a minute, but first this important message. What makes a Perfect Cup of Ceylon tea? The Perfect Cup is from the tea businesses that ensure the protection of all the children living within their tea estates. We Salute Kailani Valley, Telewaki, Lee Boga, Wanthal Awa, Prana and Elliptia tea estates support Save the Children Sri Lanka. Tazzo relaunched as Tazzo regenerative this week, reformulating the ingredients and four of its most popular tea blends to comply with standards adopted by the regenerative organic alliance.

Lorraine Miller, president at Catera Americus, said, quote, Tazzo has always been a brand that challenges the status quo and this regenerative organic transition is no exception. End. Quote. For too long, business as usual has been killing our planet. It's time for every company, including the entire tea industry, to overhaul their means of production to combat climate change and help people on the planet thrive. She said in a prepared statement. According to the statement, the brand will undertake a multi year effort to transition it's full range of products to regenerative organic certification in pursuit of increased soil health, improved animal welfare, air and economic stability, as well as fairness for farmers and workers worldwide. Elizabeth Whitlow, Executive Director of the regenerative organic alliance, rights that quote. TAZO's dedication to invest in their supply chains and support farmers is completely in alignment with our mission to heal a broken system, repair a damage planet and empower farmers and eaters to create a better future through regenerative, organic agriculture. The company will source rainforest alliance certified teas and utilize fair trade USA certification across ingredients as a core focus, as it helps protect the environment and ensure that farmers and workers are treated equitably and receive fair wages. Tazo's long term ambition is to transform the brand's entire business operations into a regenerative approach that challenges what...

...the industry can do. At least one of annual sales, approximately one point five million dollars in two will be donated to mission aligned organizations under the one cent for the planet program. Business Inside Tazzo, a storied somewhat quirky brand, was founded in nineteen ninety four by Stephen Smith in Portland, Oregon, with proceeds from the nineteen nine sale of stashed t in nineteen nine nine, Tazzo was acquired by starbucks for eight million dollars. Over time, the company was moved to Kent Washington, where it gradually shed its slippant new age aura in labor paid three eight four million to acquire the brand in t seventeen at Katera, the largest tea company in the world seeks to be the world's most sustainable tea company. Tazo will showcase those ambitions to eventually reach net zero emissions, eliminate deforestation, recycle, reuse or composed one of its packaging and reduce greenhouse gas emissions by forty five by tea laborers facing steep inflation are pressing Bangladesh growers for an increase to a minimum wage of three hundred takas, equivalent to three dollars and twenty cents us. The current minimum is a hundred and twenty Takas, about a dollar. There has been no wage increase for the past two years. Workers this week protested on the streets and organized two hours slowdowns at hundred and forty one tea gardens, with plans for a half day strike...

Friday August twelve. Karen Aker, president of Bangladesh Shakana, an organization of female workers, told a local TV reporter that an entire day's wage is now insufficient to purchase a two key low sack of vegetables or a leader of petrol. Quote. We don't get enough to eat. Our children are not getting a proper education. The price of everything goes up, but our wages don't, said one garden worker. Bangladesh Tea Workers Union Balashari Valley President, Vija Hasra, told the business standard quote. We have been demanding to raise our wages for a long time. The owners have already proposed an increase of fourteen talkas. That will make our daily wage a hundred thirty four Takas, about a dollar forty per day. US Shah Alam, Chairman of the Bangladesh Tea Association, supports the fourteen Taka increase, but not all growers agree. He said tea prices are flat, while fuel costs and fertilizer increases have led to losses at most plantations. The Tea Board of Bangladesh estimates there are three hundred and sixty thousand tea workers, of which a quarter are permanently employed, two thirds or women and girls. On August one, the Central Committee of the Tea Workers Union wrote Parliament seeking relief within seven days or face an industry wide strike. The deadline passed this week without resolving the dispute. Canada has published new front of pack nutrition labeling regulations that warn consumers of products high and saturated...

...fats, sodium and sugar. Package teas rarely contain objectionable amounts of sodium or fats, but sugar levels may require labeling. For ready to tea brands, the new labeling laws effective July but will not be enforced until January. The label features a standardized symbol describing the product as high in high in sugar, for example. The threshold for labeling is products that contain fifteen or more of the daily value of either saturated fats, sodium or sugar, and combinations thereof, fusions of juice and tea, are likely to exceed the threshold. Fresh vegetables, healthy oils, money and milk, eggs, yogurt and cheese or exempt, provided no added ingredients are high in sugar, sodium or saturated fat. Eating foods with unhealthy amounts of sugar, saturated fats and sodium can lead to obesity, stroke, heart disease, type two, diabetes, high blood pressure and cancer are vendor and entomat in Bengaluru. Reports on this week's to auction prices in the actly price support to the weekending of the six the growing momentum against unchecked inported Nepalti into India and concerns about its quality has reached the parliament. As reported last week and this week, the Nepalti industry has responded with concerns. As in yet remains that because market for both Orthodox and CTCIT. At the center of these developments is a need to ensure that he is coming into India from Nepal and teas from India reaching the export markets meet the...

...required meral standards. While associations, which is the dragy links the association, are pushing for more regulation on the other side of the border, the producers are hoping the matter will result bilateral talks. In auctions this week sales three one so good. Demanding Gohati, he's that the standard sought by major blenders. Prices were slightly lower than the previous week. COLKATA, Orthodox tea was much sought after. Prices were up marginally. Dagelin continues to see high outloads. sliverally saw similar trends the previous week and among bias started consumer products were active for both leaf and dust and the south. Sale volumes were slightly lower than sale. Thirty all the percentage of sale was good dust sold at coaching by eight of Orthodox Leaf sold in coaching and good Orthodox tea continues to hold onto the market opened by the Sri Lankan crisis, and that's expected to continue. And now a word from our sponsor. Q trade understands that a successful tea blend goes beyond the creative fusion of appearance, Aroma and flavor. Our Multi Award winning product development team is passionate about converting natural ingredients into sensory experiences that customers crave. Every recipe is formulated with a commercial backbone of dependable quality sourcing. When the pricing structure that supports a safe, regulated, profitable and scalable blend, q trade meets every brand's retail, food service and e commerce need. For more information, visit our website, que trade, tease dot com. Te Biz this week travels to Baltimore, Maryland, to talk with equity qual founder Quentin Vinny about three new conditions. Specific canned cold brew tea blends formulated to ease anxiety and depression, improve focus and calm young people coping...

...with a D H D. author and wellness expert Quentin Vinny, with his wife Aaron, on the advice of their son's neurologists, found that green tea helped their seven year old boy maintain calm and focus. Diagnosed with a D H D, a condition leading to impulsive, hyperactive behavior. Tease unique combination of Althionine and caffeine offered relief, but loose leaf teas were challenging to brew and not that tasty to a preteen. Quentin and Aaron added Calming Botanicals to make the tea palatable and launched a tea venture that produced packaged teas that became a favorite of Gwyneth Paltrow, whose company goop sells the teas online. It's great to have you on the T bs podcast this week, Quentin. I enjoyed learning a little about your tea on the website. It's a pleasure to have you talk about it in person. Thank you. It's an honored privilege to be here. I see that equity t s and botanicals are purpose blended. Will you tell listeners a little about your personal experience and how that led to their development? We created equity in our blends essentially out of necessity. My son was diagnosed with a D H D when he was seven and given my own history of dealing with mental health issues, generalized anxiety disorder, panic, disordered depression, you know, addiction to prescription pills, I wanted to manage his diagnosis holistically. His neurologists had recommended that he drank green tea prior to any big assignments or tests in school, and the IDA was the lth...

Anden and the caffeine would give him a bit of a calm focus, very much how adderall would, but without the risk of dependency or any negative side effects. When we went out, my wife and I to buy different types of green tea variations just to see what he would like, we found out quickly that a lot of the teas that were sold in retail stores weren't of the best quality, so they had very minimal nutrition value and then they taste horrible. Right and so when we made the decision to to really just figure out how to make this work by learning as much as we could about green tea, the challenge was figuring out how to make it palatable for a nine year old. He was nine at the time, struggling with a D H d. So we wanted to make sure that every ingredient that we blended with that green tea would assist him in that calm focus. It was something that was very much strategic and not wanting to give him any ingredients that would make him hyper. So adding things like lavender, Lemon Verbena, lemon grass, things that have also been known are set to help with things like anxiety, it seemed that not only did it taste good but that it would serve the benefit of what we were looking for. Once my wife and I were really made the decision to move forward with starting a tea company and really just coming up and creating our own blends, every ingredient was was definitely geared toward what we anticipated the desired result to be. He recently decided to add a line of candy using the cold brewing method. Talk a little bit about your reasoning. Yeah, well, when we first launched the company we were launched, we launched it as a loose leave company and one of the biggest variables and hurdles that we heard from a lot of our consumers were, you know, they didn't have the necessary equipment to set the water temperatures a certain way to really steep it and through it the way that it was designed for loose leaf...

...tea to be brewed, and so we figured with the cans we would essentially take the guesswork out of it for a lot of consumers. By going through a process of code brewing, we're able to extract a lot of the flavor while reducing the astringency that often accompanies teas like green tea and even black tea because of the hot water temperatures and the Brew Times. And wanted to create a product that was also able to be shelf stable. And the cold brewing process also helps to reduce the amount of caffeine that's actually present in each serving. We wanted to keep the caffeine content to a minimum. What's the milligram count for Caffeine and a typical twelve ounce can the green tea? I would say it's close to about eighteen milligrams, and then the black tea is is is a little bit higher, closer to about thirty to thirty five. So that would be about half of what you would find at a regular cup of tea. Exactly you use adaptagens. You mentioned them in three of the new blends. Will you describe which adaptogens are present and how they benefit tea drinkers? Absolutely, each blend has a different Adaptagen. Our focus blend has a stragglers root, our recharge black tea blend has oshwaganda and our recover hibiscus blend has sssandra Berry. adaptogens are really, you know, geared toward helping the body and the mind to fight off stress and to recover better from stress. And you know we're in a space of COVID, space of uncertainty. You know, people were potentially moving into our recession Um and so you know, in prioritizing our mental health, you know it's important to figure out how we can mitigate uh and reduce as much stress as possible. In formulating the beverages you choose, all natural, organic full leaf tea, some botanicals, cold...

...brewed and small batches, will you discuss sourcing? Sourcing is of the utmost importance to us. Right we've gone as far as communicating directly with small farms and farmers, you know, all across the world. The challenges. You know, in order for us to create a U S D, a certified organic product, every ingredient we use has to essentially fall under that the same regulations as we do in America, and so we wanted to make sure that, you know, everything was sustainable, sustainably sourced, non GMO, organic and of the highest quality. You know, I often say that. You know, in America tea hasn't had its coffee moment yet. Right though tea is the second most consumed beverage worldwide, we don't have a tea culture in America that has been stamped and so a lot of the teas that I've had growing up and a lot of people are still consuming, are just a very low quality and just like any other crop that's grown right if if it's not grown organically, there can be chemical compounds that are found in that crop that doesn't necessarily serve the body. We firmly believe that everything we put into our bodies matters. Finally, tell us the story about how you came to the attention of goop founder and CEO, Gwyneth Paltrow. We really connected based off of the work that I was doing in the wellness space, and so she was a part of the initial ideation of the tea company. She was actually one of the first people to try any of our blends and she loved them, fell in love with them immediately and, you know, our relationship just grew. She's one of the most incredible human beings I've ever met and she's been incredibly supportive throughout this entire process. MM, intrigued by what you've heard...

...in today's podcast, would you like to learn more from our global network of t BAS journalists and t experts? Remember to visit the t Biz website from more comprehensive coverage. That's W W W T hyphen Biz B I Z alcohol. Thanks for listening. Farewell, till next week.

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