Tea Biz
Tea Biz

Episode · 10 months ago

Tea News and Biz Insight - August 13, 2021

ABOUT THIS EPISODE

HEAR THE HEADLINES – Top Tea Producer McLeod Russell India Faces Bankruptcy | A Tea Authentication Protocol to Chemically Verify Origins | Soggy Soil Keeps Kulhads in Short Supply

| NEWSMAKER – Rona Tison executive vice president of ITO EN North America

| GUEST – World Tea Academy Online Education Director Lisa Boalt Richardson

| FEATURES – Tea Biz this week travels to New York where Rona Tison executive vice president of ITO EN North America explains the appeal of functional tea and introduces a new matcha LOVE ENERGY + line of ready-to-drink teas… and then to Boulder, Colo., headquarters of the World Tea Academy, where online education director Lisa Boalt Richardson describes the newest of six certification programs.

Natural Tea Energy
In the US the RTD segment is a battle of titans dominated by Lipton-PepsiCo, Coca-Cola, Snapple, and AriZona -- but it is tea-focused brands like ITO EN that are innovating. Instead of concentrates and solubles, line extensions are brewed from whole leaves from tea that is sustainably grown and offered in recyclable packaging. Rona Tison, executive vice president at ITO EN North America joins Tea Biz for a discussion of what makes tea the ideal base for function-enhancing blends that appeal to health-conscious consumers.

World Tea Academy Online
Tea industry certifications are becoming sought after in the industry. There are certifications for tea specialist, sommelier, blender, health expert, and now a tea aroma specialist, a new offering from the World Tea Academy. Joining Jessica Woollard on the podcast today is Lisa Boalt Richardson, online education director of the World Tea Academy, and Kathleen Hippeli – Lisa’s assistant and a former tearoom owner.

The Tea Biz podcast delivers tea news that you need to know, a recap of the week's major headlines, with commentary and cultural trends. Hosted by Dan Bolton. It is the voice of origin for tea professionals and enthusiasts worldwide. Think of us as a digital caravan of story tellers, bringing authentic, authoritative and exclusive stories to you weekly from the tea lands. Hello, everyone, here are this week's head logs. Top Tea producer Mac Lloyd Russell India faces bankruptcy. A tea authentication protocol to chemically verify origins is now under way and Saugi soil keeps coolidge in short supply. More in a minute, but first this important message. What makes a Perfect Cup of Ceylon tea? The Perfect Cup is from the tea businesses that ensure the protection of all the children living within their tea estates. We Salute Kailani Valley, tell a Wacky Lee, Bogajan, Thalawa, Harana and Elyptia tea estates. Support Save the Children Sri Lanka. The gloyd Russell India, once the largest producer of tea in the world and currently India's largest tea producer is facing bankruptcy. Mclod Colcatta, based division of the Kay toon group, operates thirty one estates in a psalm and two in West Bengal, as well as Tea Gardens in Africa and Vietnam. The corporate insolvency resolution process was triggered by default on a fourteen million dollar loan dating to two thousand and eighteen. But mcloyd case two hundred and seventy million in debts and faces a combination of debtors. The application was revealed in a stock exchange filing August six a Zammonem will continue to guide the operations of the company and key managerial staff will remain in place, with the intent to restructure bus insight. A combination of massive flooding in a psalm, rising labor costs and conflicts amid declining exports reduced earnings from recent peak in two thousand and sixteen. The lower its debts. The company has since sold twenty one tea gardens in India and Rwanda, reducing annual production from a hundred eighteen million kilods to seventy three million kilos of tea. Rival Camellia Plc, the Holding Company of Good Rig Group, is now the largest tea producer in the world. The Institute for Global Food Security is analyzing the leaf chemistry of tea from a broad range of geographical locations to create a map identifying the chemical finger prints of tea samples. The protocols can be used to verify the tea has grown at the stated origin as marketed. The rigorous examination uses state of the art spectrometry and artificial intelligence modeling to also identify the presence of boking agents, dyes and adulter in soapstones, plabogo and Jimsum. In their review of vulnerable food supply chains, Professor Chris Elliot and researcher Doctor D Wool found tea to be at high risk due to the complicated nature of tea production, making authenticity testing a tricky undertaking. According to New Food magazine, Aliot, of Professor of food safety...

...with the assured safe and traceable asset technology center at Queen's University Belfast, said that once these statistical models are built, they will be validated with further samples of known origins to calculate the predictive capability of the methods. The most accurate technique will be selected and the method will be fully validated to international standards. This method will then be transferred to laboratories across the world, said Eliot. Business insight professor Eliot is seeking partnerships with tea companies and research organizations, as well as major retailers, to join in the effort to improve the integrity of the world's tea supply chains. His contact details are included in the blog version of the tea BIS podcast. SOAGY soil and sunless days have curtailed the manufacture of India's iconic goodlet, leading to widespread shortages of these simple, unglazed terra cottic clay cups. As a result, Chah Wallah or forced to switch to paper or plastic. Neither is acceptable to tajenkers accustomed to crushing the collage under foot. Near constant downpours and Auctionedari turn clay queries into soup, and persistent overcast skies prevent air drive before firing the cups still available, or selling for one routepe each in lots of a hundred, more than three times the typical wholesale cost business inside line Laas. November, the Indian and government ordered the nation's trade and stations to sell tea exclusively and locally made, college boosting demand to help employed two million parts India's railway ministers at the ECHO. Friendly Cups are currently available at four hundred train stations. Learn more on the tea bars blog or VINDA A and Thoman and Bengaluru reports on India's tea auction prices. India tea price report for the week ending August seven, two thousand and twenty one. This week's highlight is a news from dageeling of the sale of the estates Jongpana and Gunti. The new owners a Santos Kumar Kanoria group led by Anchuman Kenoria. It also owns that in Daria Estate and Dudgee Ling. The last sale of Jongpana was in two thousand and seventeen. The sale follows a continuous stream of news in the struggles that dajelings gardens are facing with climate change, decreased production prices and exports, among others. This week also saw the pilot of the Japanese auctions in south India. The auction system was recommended following a study by the Indian Institute of Management Bangalore for better price realization and better participation from bias. However, it appears that the pilot was not a success. We spoke to Apukurian, Chairman of the Coaching Tea Trade Association, and Dar Meshah Nagda, the largest buyer of bulk ty in the south, for their views on the pilot. Among other things, are questioning the need for a new auction system to replace existing one which, the few can be tweaked to address its current challenges in prices. Saleaty one so a new record price of the Gohati Tea Auction Center, when a specialty Orthodox variety from debuggers my jiunt estate sold for Seventyzero five hundred wonder piece Buckylo. And now a word from our sponsor. To trade teas works with tea purveyors and every scale, from promising startups to the world's largest multi national beverage brands in the hot, iced and Barrow Tea Segments. With US based formulation, blending and packaging services,...

...q trade can help you innovate, scale up and grow your specialty tea brand. For more information, visit our website. Que Trade teascom Tea Biz this week travels to New York, where Rona Tyson, executive vice president of Ito and North America, explains the appeal of functional tea and introduced as a new Manchul Lo of energy plus line of ready to drink teas. And then the boulder, Colorado headquarters of the World Tea Academy, where online education director releasabolt Richardson describes the newest of six certification programs. Ready to drink tea, both refrigerated and shelf stable, generated four point two billion in sales in the US multi outlet channel last year. Sales are estimated to have increased forty percent from twenty eighteen through twenty twenty four. According to market research. Future canned and bottled teas now generate twenty five billion a year globally. In the US, the R T D segment is a battle of titans, dominated by Lipton, Pepsico, whose pure leaf brand is a top seller, Coca Cola Marketing Peace Tea, honest tea and gold peak, along with snapple and Arizona. But it is tea focus brands like Edun that are innovating. Instead of concentrates and Solubles, line extensions are brewed from whole leaves from tea that is sustainably grown and offered in recyclable packaging. Rona Tyson, executive vice president at at Ito in North America, joins tea Biz for a discussion of what makes tea the ideal base for function enhancing blends that appeal to health conscious consumers. Cross category tea blends, known as hybrids, that bridge traditional retail categories such as energy and refreshment, for example, have successfully carved outs base on the shelf next to functional beverages as low sugar, organic, Clean Label alternatives to fortified waters and juice, delivering a plant powered Macha energy drink formulated with functional ingredients such as superferred ACRO and Uzoo for immunity, Jin saying for focus, and Ginger and honey to soothe e ends. Newly launched Macha Love Energy plus provides a clean and natural energy boost with fifty milligrams of caffeine and Alpenine in an eight point two eight flu an ounce can at two dollars and forty nine cents. Rona, during a time when many tea brands are introducing herbals and herbal infusions, you do, in has shown a strong commitment to traditional tea and team blends. Will you share with listeners how the new Machu love energy plus line maximizes tea's inherent health benefits before adding plant based enhancements to the shot? Eto N's expertise and legacy is really in green tea, not a botanical but the camellias and inss plant that has been unoxidized, unlike black tea that is fully oxidized. And as a vertically integrated company, we work very closely with the tea farmers, tending to the soil, cultivating the tea leaf. And unique to Japan, the Japanese Green Tea is is that the tea leaves are steamed right after harvesting, and this actually stops the oxidation and it really helps preserve all the great health benefits and each of the properties of the tea leaf...

...and particularly in taste, in a Roma. We were actually the innovators of the first unsweetened, ready to drink green tea, a feat that was said to be impossible because of course green tea would oxidize. So after years of research, you know, we were able to introduce a bottle green tea that really captured the optimal moment of enjoyment as if you were having a, you know, freshly Brewed Cup of green tea, and this really revolutionized tea drinking even in Japan. A lot of the younger generation weren't taking the time to steep, you know, leaf tea as her parents were, and they were much more mobile on the go, and so to be able to have this convenient, on the go, ready to drink green tea really sort of changed how tea was enjoyed even in Japan like then, and of course that being our OI OCHA, which has just celebrated its thirty second year. So it's been pretty exciting to see the impact that this has had just in the modern lifestyle. Will you just gribe these plant based enhancements? So our much labrand had been doing incredibly well, but we wanted to take it one step further and have a beverage that actually had more functionality to it, particularly given these times of the global pandemic. So we decided to create a clean energy drink, of course, plant paste, powered with the basis of the green tea and Matcha, which has the goodness and the vitality of the green tea leave, but each having a functional ingredient that that has the purpose of either immunity, focus and soothe. And, as many of you aware, so many of the energy drinks, I believe, on the market today do not actually have such healthy ingredients. So we're excited to be able to introduce a clean energy drink that gives you the benefits as well as taste delicious. And that, of course, is first and foremost. People are very conscious about boosting their health and wellness, particularly in these times. So with that in mind, we created the three flavors and starting with immunity, which helps maintain your defenses with the Super Fruit Asser Rolla and the Japanese Uzoo, which is a Japanese citrus very high vitamin C. and then we have focus, which, with Macha combined with the GIN sing and Blueberry, really empowers sort of mental clarity and focus. And then third we have the sooth, which helps kind of suthe the body and mind, and that's with the honey and ginger and, of course, the basis being the green tea and Matcha, which already has the natural caffeine balance with the amino acid it elfheoning, which is very high in green tea, and that gives you a sense of calm but alertness and combined with the caffeine and the elfine and really is a very clean and healthy energy drink and keeps you grounded throughout the day. We like to say it keeps you staying grounded. so much of the energy drinks have really unhealthy ingredients, ones that you can't pronounce, that are artificial and synthetic. So we're excited because our much love energy plus has healthy, clean ingredients and fifty milligrams of natural caffeine, again balanced with the lfheoning, the amino acid. That really gives you a sense of common alertness. So you get your nice gentle boost but keeps you grounded throughout the day. Consumer research confirms the drinks that deliver an energy boost or a top priority in Europe. A survey of five thousand you consumers revealed that half are looking for food and drink products to help them make it through the day, with eight of ten of those aged eighteen to thirty four seeking energy boosting products, but with safe concentrations of caffeine and without synthetic flavors, sweeteners, colors and preservatives. So right now there's...

...been a huge increase in the plant based lifestyle as more more consumers are embracing a life of health and wellness. And, of course, tea is the original plant bast beverage. I don't know if many of you are also aware that it was actually in Japan that functional foods first was introduced. It was in the S as there was a grant that was given to research and the entity is called foeshoe, which is abbreviated for foods for specified health use. So we actually thank Japan for the fact that they're actually functional beverages or functional foods. So it's always been a priority for Etowen to bring healthy beverages to the forefront. In fact, our five guiding principles have always been natural, healthy, safe, well designed and delicious. So whenever we conceptualize and develop products, it really has to be within these five principles, and so we're pretty excited about our muchul of energy plus line joining our portfolio of green tea beverages. And of course we have our award winning teas tea organic line, which is known for its clarity and clean finish. Then we have our traditional Oioh a line, which is very much an authentic green tea taste refreshing and, of course, all of the green teas have our antioxidants, the Catechin e GCG's and the multitude of vitamins, to include the daily vitamin C. So, given these times of the global pandemic, where people are really thinking and prioritize their own health and immunity, it's pretty exciting that would been able to introduce this hybrid beverage that not only taste good but has functional properties. Tea Industry certifications are becoming sought after in the industry. There are certifications for tea specialist, smilier blender, health expert and now a tea aroma specialist, a new offering from the World Tea Academy. Joining me on the podcast today is Lisa Bold Richardson online education, director of the World Tea Academy and Kathleen Hippo League, Lisa's assistant at a former tea room owner. Let's chat online tea education and the value for business owners. Lisa, your sixty certification programs are fully online available to people around the world. How are you creating a meaningful educational experience online? We have six, as you mentioned. We have the certified tea specialist, which is our lower core level, which everyone has to earn in order to go into the advanced certifications. Most of our classes they get class kits and they're shipped all around the world, so it becomes very interactive. They cut the teas, there's blind tastings, especially in the advanced classes, and the base these classes were just teaching them the classic flavors of Te's so they can learn from that experience and know how to purchase in order and cup. And then we have us, me and Cathy, and we're here as instructors and as long as they've turned there and Simon's in on time, they get feedback from us. So that is crucial, I think, because you know, even though it's online, it is very much people driven, with me and Cathy behind the helm to answer their questions. And I understand that world tea academy recently added a new certification, the WTA Certified Tea Aroma expert. How did this new certification come about and what need is it filling in the industry? I am friends colleagues with Virginia lovelace and Scotts...

Fahjula. Sense of tea is what they created and these are really unique aroma vials and I jumped on the chance to be the exclusive online educator for these aromas of tea. Of course they can teach them in person, but globally there is nothing like this on the market, and so I feel quite honored that they chose World Tea Academy to carry their sense of tea for an online training program and they are amazing. The students grow and learn so much it. It's fascinating to watch them smell the tea's and then smell the aroma kids and they just develop a whole another sensory bank in their memory to help them to identify tea's, not just their rooms, but then the flavors, which carries on through. Now over to Kathleen. I understand you ran a tea room, one steep at a time in Jamesburg, New Jersey for eight years. How did classes from the World Tea Academy help you as a businessperson? I felt the classes at world tee academy were really invaluable to adding credibility to being a tea room owner. I was one of the first classes in two thousand and thirteen when the academy went live, and it also helped me to transition from my corporate pharmaceutical quality career into one of where I was a one woman business in tea. Do you think your clients perceived the benefits of your education at WTA and, if yes, what benefits do you think your clients would say drew them to Your Business? I'm absolutely as I said, you know, credibility to being a business owner in tea was invaluable and guests actually sought the tea room because of the certifications that I have as a soamlier professional and health expert. And while guests may always know or they're maybe the guests who know more than you about tea, they're sharing their experiences, their preferences, etc. But it allowed me to be comfortable to engage in conversations with them and their experiences and I learned so much from those who brought that to the tea room. So having that Tea Academy Foundation was invaluable to being a business owner and tea Lisa. What do alumni say are the most memorable aspects of doing a World Tee Academy certification? Our alumni really come from all different walks of life. As far as in the tea industry. We have flavor expert flavor companies, we have people that are sitting their employees through from big companies like Cocacola, Pepsi, twinings, and then we just have the entrepreneur that wants to just learn and benefit and grow. So what they grasp and the path they choose to take as far as the advanced certification just depends on where they want to go. Some of our students have have taken every class and are eagerly awaiting new classes to come in. So you know, we get from I had no idea what I didn't know about tea and there was so much. There's so much misinformation out there on tea. For A tea professional to learn truly what is what is correct in the industry and what is not. It's so helpful for them going forward because then they have the confidence to say what they need to say to their customers. And what I like to tell our students is we are partners. We are partners to help your business succeed in the tea industry. Learn more about world Ta Academies Six online certifications at World Tea Academycom, or reach out to Lisa and Kathleen directly by emailing your questions to Info at World Ta Academycom. Intrigued by what you heard...

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