Tea Biz
Tea Biz

Episode · 10 months ago

Tea News and Biz Insight - August 20, 2021


HEAR THE HEADLINES – Delta Delivers Foodservice Setback | Why are Tea Tariffs Still in Place? | Tea Marathon Earns a Medal for Japan

| NEWSMAKER – Philippe Juglar, President AVPA (Agency for the Valorization of Agricultural Products)

| GUEST – Japanese Tea Marathon finisher Kyle Whittington, founder TeaBookClub

| FEATURES – This week Tea Biz visits Japan for a victory celebration of the Tea Marathon, an event during the Tokyo Olympics that drew attention worldwide to 15 tea producing regions in a country famous for quality green teas… and then we travel to Paris, France as the deadline nears for a unique global competition in a tea consuming country that focuses on the gastronomic pleasure and profits of tea.

Victory for Japanese Tea Marathon

As athletes from around the world competed in the Tokyo 2020 Olympics, tea lovers participated in an event of their own: the Japanese Tea Marathon. The marathon included 15 days of online events that shone a spotlight on Japan's teas, producers, and the 15 tea-producing regions. Led by the Global Japanese Tea Association and Japan Tea Central Council, tea marathoners learned about 30 Japanese teas, how to brew them, and where they're grown. Kyle Whittington, a Tea Biz contributor and host of the TeaBookClub, attended every tea marathon event, tasting 30 teas over 15 sessions. He gives the event a gold medal!

AVPA's Teas of the World Competition

The deadline to enter the AVPA’s 4th annual Teas of the World Competition is Aug. 31. Our guest, Philippe Juglar is president of AVPA (Agency for the Valorization of Agricultural Products), a Paris-based, non-governmental, non-profit organization that judges wine, chocolate, coffee, and teas best suited to local preferences. He joins us to discuss what it takes to be a winner in the only “gastronomic” tea competition in a consumer country that evaluates tea solely to promote the good practices of production and trade.

The Tea Biz podcast delivers tea news that you need to know, a recap of the week's major headlines, with commentary and cultural trends. Hosted by Dan Bolton. It is the voice of origin for tea professionals and enthusiasts worldwide. Think of us as a digital caravan of storyteller, bringing authentic, authoritative and exclusive stories to you weekly from the PEA land. Hello everyone here. This week's headlines Delta Delivers Food Service set back. Why are tea te still in place? And Tea Marathon earns a metal for Japan. More in a minute, but first this important message. What makes a Perfect Cup of Ceylon tea? The Perfect Cup is from the tea businesses that ensure the protection of all the children living within their tea estates. We Salute Kailani Valley, tell a Wacky Lee, Bogajan, Thalawa, Harana and Elyptia tea estates. Support Save the Children Sri Lanka. Consumer spending decline in the US, China and Europe. Last month in the US, the Delta variant of the coronavirus surged, reaching one hundred and fortyzero new cases per day. July. Sales at restaurants, stores and online declined one point one percent compared to June. Two Thousand and twenty one according to the US Commerce Department, the impact on te retail is uneven. Restaurants and bars reported sales grew by one point seven percent on average, with much greater gains in regions where a high percentage of the population is vaccinated. The second quarter, spending grew at an annual rate of eleven point eight percent and total retail sales, or seventeen point five percent, higher than prepandemic levels, offering a glimpse of how much potential there is for a return to normal. Economists now say the third quarter will dampen that outlook. Tea Shops in downtown locations anticipating the September return of office workers may not have to contend with lockdowns, but can't meet expenses in high rent locations. Meanwhile, footfall and European and American malls decline, and online sales growth that slowed to four point four percent from an average twenty one percent in China, a test to consumer worries worldwide. Business inside te retailers occupying valuable real estate faced...

...tough choices. Jesse Jacobs founder of well respected some of our tea house cafes, a San Francisco chain that reliably generated more than three million annually for years, was first forced to close its three locations and then hibernate. This week, Jacobs and his brother Joshua announced that some of our will pivot to serving destroit style pizza. Joy Ride Pizza will occupy the Valencia and your Babuyana locations in San Francisco, where general retail rents average forty dollars and fifty four cents per square foot per year and restaurant retail costs forty five dollars to seventy five dollars per sware feet, serving pizza is profitable, he told Ed San Francisco. Quote. I spent twenty years developing Sam of our into an iconic brand similar to other restauranteurs across the country. Covid nineteen dissolved the brick and mortar businesses to the point of no return. We needed to creatively adapt to the moment and quote. Tea's remain on the menu and WW W sm of our lifecom retains its luster as a premium online retail destination, but without office workers and with government bailouts exhausted and commercial landlords agitating for relief. Tea Retailers in downtown locations are unlikely to survive. Why are tea tariffs still in place? Last week a consortium of thirty major business groups appealed to the US White House to remove tariffs on Chinese goods. China is certainly not suffering. Tea Sales to the US remain under a hundred and fifty million per year, and while China's tea export volumes are down over all due to the pandemic, with two billion in sales, China is clearly funding buyers globally. In June, the average price of Chinese tea exports rose two point five four percent to six dollars and eighty six cents per kilo. The US did not win its trade wars. U S Treasury Secretary Janet Yellen recently admitted that tariffs on Chinese goods are hurting American consumers. The Biden Administration is unwinding trade entanglements over aerospace and Ottos with the Europeans, and last week Chinese Ambassador King Gang told Craig Allen, president of the U S China Business Council, that trade ties could recover,...

...but first the US must cancel unfair tariffs on Chinese goods. China has shown interest in hosting yelling and talks with Chinese vice premier the he this fall. Eliminating the tariff on tea and reciprocating by easing Chinese tariffs on American goods imposed solely in retaliation, as an important first step business insight. No one in the tea industry want of the US to levy tariffs on tea. The seven point five percent terriffy is an unnecessary cost, compounded by rising shipping and operating expenses. Minuscule import revenue makes the tea industry a pawn in this geopolitical chess match of billion dollar multi nationals than include Apple, Ford, motor and IBM. Yet easing the restrictions on tea could play a symbolic role in China's business culture. Conversations that begin with tea lead to agreements, often far more influential than the US preference for confrontations in court. There a Benda and and theirman and Bengaluru reports on India's tea auction prices. INDIETI price support for the week ending fourteen. August two thousand and twenty one, the week leading up to the Indian Independence Day, was largely uneventful. Prices remained fairly similar to the previous week, with exception of DA g link, which dropped significantly marking the end of summer flush. In sale thirty two, Kolkata open to strong demand for Orthodox Tea, well made who leaf and broken's by selling well. Middle East was active well CIS countries showed fair demand. In Go Ahuti, the market open to fair demand. In the south, Coachi saw a busy week, with major blenders, up country buyers and exporters active. Seventy five percent of the Orthodox leap on AFL and sixty eight percent of CTC leaf on Offa was sold. Local buyers were active for broken graids. A comparison of sale thirty two at Coachi for the last three years puts this week's prices as higher than two thousand and nineteen but lower than two thousand and twenty. Kuno saw improved demand for CTC leaf as well, with eighty five percent sold off which nearly thirty seven percent was picked up by major blenders. Exporters were selective with whole leaf grades, but up country and other traders competed for brokens and fannings and now or word from our sponsor. Q trade teas works with tea purveyors and every scale, from promising startups to the world's largest multi national beverage brands in the hot, ICED and bounte segments. With US based formulation, blending and packaging services, Hu trade can help you innovate, scale up and grow your specialty T at. For more information, visit our website, q trade...

...teasecom. This week tea Biz visits Japan for a victory celebration of the team Marathon, an event during the Tokyo Olympics that drew attention world one to fifteen tea producing regions in a country famous for quality green teas. And then we travel to parish to learn about a unique global competition in a tea consuming country that focuses on the gusts, tronomic pleasure and profits of tea. You may remember our conversation in June with Simona Suzuki, president of the Global Japanese Tea Association. Here on the tea Biz podcast. We got a preview of the Japanese tea marathon, which took place during the Tokyo Olympics. While all those incredible athletes were participating in feats of amazing athleticism, we were flexing our cultural muscles learning about Japanese tea ceremony, wears, brewing and growing. Presented in partnership with the Japan Tea Central Council, the team marathons featured free, live online tea tastings to shine a spotlight on Japan's teas producers and the fifteen tea producing regions. Today I'll be chatting with one of England's star marathoners who participated in every Japanese tea marathon event. His name is Kyle Whittington. You may recognize him as the host of the tea book club and a tea Biz contributor. Kyle, you attended every single day of the Japanese team marathon event, tasting thirty Japanese teas over fifteen days and listening to two hours of speakers from the tea regions of Japan in every session. Now that's some endurance tea tasting. What was it about the marathon that inspired you to attend so diligently? Well, really, it was the range of teas. That's what really got me hooked. I have to admit I'm I fully intended not to intend all the sessions when I signed up, but once I got started I was so caught up with variety and the quality of the teas I developed a serious case of Pomo. I couldn't miss a day. I kind of after the first few, as I have to attend tomorrows. Added to that there was the the presentations, the chats with the farmers and the videos, which really got me hooked into exploring each new region each day. That sounds amazing now. Did you set up your own rituals when partaking in the tea marathon, for example, did you select specific vessels to use with certain teas or set up your space a certain way? Well, I have a little bit of admission here. I did the first few from the bath, camera and microphone off,...

...even verifying, Yep, yeah, sticker over the camera on the ipad just so that I wasn't flashing the world. I'm just not a morning person, so being compassmentous and awaken functioning for eight am and looking functioning was not going to work for me and took some getting used to. So my Soiluchi solution was to soak in the bath while I adjusted to the schedules. The first two three days I did from the bath and then got up and did the tastings downstairs. Then the rest of them I found that I would do them on my ipad and I do the washing up and make breakfast and do my morning routine and then when it came to brewing the tea's then I would come and sit down, get out my nice Japanese tea where and enjoy brewing them along with everybody else on the marathon. And that was really nice actually to delve into my collection select pieces based on the tea that we were brewing, the requirements for brewing, so the reckmendation farmers gave about volume and water temperature and all these other bits of moobs. I really enjoyed that because I got to use pieces I haven't used in ages. It was so nice to do that and then pose some pictures instagram. One of the days I saved the matcher to use for kko Ti so many practice later that day. So that was really special. And actually the first day was quite special as well, as I had my first tea ceremony guests since before the first lockdown. Last year. So I saved the teas from that session and serve them to my guests. So I use the Fu Kumushi chat from Kagoshima and brewed it cold for when they arrived as a refresher, and then I use the second pack of it, because some of the teas we got to pack two packets of and use the second pack after we'd had the tea seremony event and sod my guests in the garden for a little wine down while we chatted and talked, and then I made a pond zoo and we ate the leaves afterwards. So that was really nice. It was just a lovely touch to kind of open the first day of the marathon, and that way lovely. So you're already paying it forwards and sharing what you learned with others. Yes, how did hearing from the producers right before you tried their teas influence the tea tasting experience? We heard from the farmers before and during the tasting, which was really special. Of course, hearing from them about their growing and processing was great and we learned a huge amount, but what I really really enjoyed was then teaching us how to brew their teas. Each time. You can't really get much better bring advice than the person who grew the tea, and it was really interesting as well to explore with them their individual approaches and practices. We learned so much from them in that respect, new and interesting brewing methods for specific teas. They had great fun showing us the special team where they had developed with local potters specifically for those teas that they grow, and that was really special. You actually learning how to use the tea at home from the met person who grew it. Did any particular farmer story can up to your imagination several with all their passion and dedication. That I mean with every...

...farmer that really shone through, and with organizers, but as particularly caught by let me see if I can pronounces right otto, your Ottoyo, Goi Shi Chuck, your daughter Kumi from Colt she prefecture, who makes Goishee Chair, which is a rare for men to tea, and he actually was the last farmer making it at one point and saved it from extinction. They're now three producers, but he saved US tea from extinction. It would no longer exist otherwise. So that was really special and really captivating. I also really enjoyed, for this from Nagasaki, really lovely story of for young tea farmers who joined together to open a factory and create their specialties, which we tasted, of course, but it was just lovely the way that they'd actually come together in the community to set something up to save and push forward and promote tea. We tasted their tomorry rocket chair and their bohooji chair, which was made from the stems from much a production. You've mentioned a few that you've enjoyed. Is there one tea in particular that, because of the Marathon, is on your list to explore further? Goi Shi Chair, absolutely. I only heard about by sea chair last year. Such a rare fermented Japanese tea. It's really unusually. You don't come across it, so I was really excited when I saw it was on the list for the marathon and I was looking forward to trying it and to hearing from the producer. I loved it. It was amazing, absolutely delicious. I felt so good I was drinking all day. It's one of those that you just keep on brewing, so that is way at the top of my shopping list. I also really enjoyed the sun. Then Buncha, which I'm drinking now at the moment actually, which is made from tea bushes that have been left to grow for three years then harvested in processed and it has these huge big chunks of Stemin it, but it tastes really delicious. It's sweet and Gorgets, so that one is on my list as well. And then the other one that really really kind of stood out was the yokerl from Yoshida May Chien in Kyoto. Oh my God, it was amazing. I had goosebumps and that the first SIP. It was just one of those just incredibly amazing teas. You can explore Kyle's favorite Japanese teas, Yokudo, Goishi Cha Sen in Banja and all of the other teas on the Global Japanese Tea Association website, GE J tea dot Org. Learn about the tea producing regions, connect with producers and watch videos. To hear more from Kyle, read his book reviews on Tea Dash bizcom. The deadline to enter a VPA's fourth annual teas of the world competition is August thirty. First our guests today, Phillip Jugglers. President of a VPA, a pair of Space Non goovernmental nonprofit organization that judges wine, childhoated coffee and teas...

...been suited to local preferences. He joins us to discuss what it takes to be a winner and the only gastronomic to competition in a consumer country that evalueht solely to promote the good practice as of production and trade. Hello, Philip, and welcome back to the t BIS podcast. Will you share with listeners details about a VPA is upcoming tiems of the world competition? Last year we receive more than two hundred Tis from more than twenty countries all over the world and we are very happy with that. The result or such a young, young competition. So we can hope this year to get three hundred tees from twenty five countries. The most important participants to our competition are newcommerce in their tea industry. This very year, for instance, we had the description of a tie from UK. Great Britain, is now a country producing tea. In his a, hesland. We have a lot of teas from a time, one from as yeah, from Africa, East and Africa, Western Africa. What is missing to now is a China. China is a bit hid but, as pooty'll come one day or the other. Japan is now in our in our competition in front. Teas a very, very new and dynamic industry and we are very, very good tea amateurs. We are not great, great tea drinkers, but we are sharp tea drinkers and we have very good teasing in France now which teas have been most successful and previous competitions. Any type of tea is welcoming our competition. WHAT WE TRY TO DO IN F PA is to have categories for more of our orties, Camellia semens's and Camellia Assamica. We have abal teas, blended teas, perfume teas. In each category we judge our mass, taste and texture and what we are looking for. I would say I'll judge. Are Looking for harmony, balance and originality. So we will rather prefer controversial or tea which may have ten over ten with three judge, maybe only three or four over ten with two other judge, better than Stardar tea, which is a medium tea. So we are looking for character, character, tease teas. We are different from the average how is the industry benefit from a VPA's annual competition? Well, the first point agreecul rule product competition are part of the food industry in Europe.

You know, we had competition for years, I would set for sinter centuries, with wine, with olive oil, with cheese and so on. When producer compete they can share information and compare their own production against their friends neighbors, which is always different. Obviously each producer is sure to be the best producer of the word, but it's good to check it in front of other products of the world. So I would say the first the first point for the competitors is to compare the quality of their products with other products. Second interesting point on the Tester side. Each year we have very important bias. When I say very important, buyers, not only for the turnover they can do, but only if also for the quality they are looking for, may compare what they are normally buying, usually buying, with what they could buy from other countries or the producer or the garden they did not know then after what we try to do is to help the happy epic rowers who have received a medal in our competition. Informing the client the final client of the quality of the Kida offering to the to the market. Final reminder that the deadline to receive entries as August thirty, for first the competitions, and now very, very, very near. You have to send you some boasts before the end of the months. They must arrived in Paris by the very beginning of September. So we are waiting for you and we will be very happy to receive them. Agreeing by what you heard in today's podcast, would you like to learn more from our global network of TB is journalists and P experts? Contact them directly through SUBTEC, private message based Plat avoid the chaos of social media and start a conversation that matters. Sub Text Message based platform let's you privately ask meaningful questions of the t experts, academics and t Biz journalists reporting from the Tea Lens. You see their responses via SMS text which are sent to wreckt to your phone. visit our website, subscribe to subtext to instantly connect with the most connected people and tea. Remember the visit the TV is website for more comprehensive coverage. That's wwwt Z. Thanks for listening. Farewell. The Ne.

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