Tea Biz
Tea Biz

Episode · 1 month ago

Tea News and Biz Insight - September 24, 2021

ABOUT THIS EPISODE

HEAR THE HEADLINES – Retail Forecasters Predict Happy Holidays | Restaurant Reticence is in Decline 

| A Restructured DAVIDsTEA Expands into Pharmacies

| NEWSMAKER – Subhasish Borah, Urbanist and Tea Enthusiast, Co-founder Folklore Tea, Guwahati, Assam

| FEATURES – This week Tea Biz travels to Guwahati in Assam, India where the co-founders of Folklore Tea engage customers with an unusual level of intimacy. 

Folklore Intimately Engages Tea Customers 

Folklore Tea is anchored in storytelling. Marketing is simple and sincere. Packets are numbered with a handwritten note acknowledging the farmer who grew and hand-processed the company’s selection of small-batch Assamica wulongs and black teas, including premium organic CTC. The year-old artisan brand christens its teas with local words that carry a special meaning and includes in every packet an original poem describing the story of the tea.

All the TEEP is podcast delivers t newsthat you need to know a recap of the week's major headlines with commentaryand cultural trends hosted by Dan Bull. It is the voice of origin for teaprofessionals and enthusiasts rod by think of us as a digital caravan ofstoryteller, bringing authentic, authoritative and exclusive stories toyou, weekly from the plan, hello, everyone of this week'sheadlines, retail sales forecast, happy holidays. Restaurant reticence is in decline andrestructured David's. Tea Expands into pharmacies more in a minute, but firstthis important message: What makes a Perfect Cup of Ceylon tea?The Perfect Cup is from the tea businesses that ensure the protectionof all the children living within their tea estates. We Salute Kalani belly,tell a Wakil Bogo, Wanta, Lawa, Parana and eliptic estates support, Save thechildren, Silanga marketers anticipate strong holidayssales despite fewer footballs at physical outlets due to surging demand.Online projections range from one point: two, eight to one point: three trillionduring the November to January gifting season, mastercard spending pulseprojects, a seven point, four per cent holiday sales increase and the widelysighted delloye annual holiday forecast estimates. U S: Holiday spending willgrow between seven per cent and nine per cent in two thousand and twenty onee commerce sales are anticipated to be between two hundred ten and two hundredeighteen billion, a gain of between...

...eleven and fifteen per cent. Accordingto Delight, last year's holiday sails came inhigher than expected, increasing by five point. Eight per cent. Accordingto delight the consensus is that consumers have spent down dead and havesome cash to counter a gloomy summer which travel curtailed and vacationsforced close to home. The consumer survey by Alex Partners Found Eightyeight per cent of consumers plan to spend the same or more this holidayseason up. Twelve per cent, as reported inchains store age quote: There's unprecedented pent up demand out there.Consumers have lots of money in their pockets in part due to recentgovernment programs. According to the firm countering that optimism is thefact that in the US, new Co, vid cases are averaging a hundred forty fivethousand a day with more than two thousand deaths its summer confidencedeclined midsummer during the latest wave of infections, market research.Her numerator reported that in July and August consumers expressed big concernsover the Delta Varian. With forty six per cent reporting, they were quotehighly concerned and quote a number that grew ten per cent between July andAugust, as hospitals filled the majority. Fifty one per cent sided theDelta variant with sixty six per cent of vaccinated adults, expressingworries about family and friends becoming infected, increasedvaccinations and more widespread use of masks are working to bring down caseloads. California state with thirty nine point:five million people that reported sixty five thousand cases a day last Decemberis now reporting fewer than eight thousand daily, with an infection rateof twenty two cases per hundred...

...thousand. In contrast, Texas reports,forty four cases for hundred thousand this week and Florida is experiencingforty two cases per hundred thousand demit. Vice Chairman Rod sides thecompany's: U S? Retail and distribution sector leader writes that quote, whileconsumer concerns about health and safety have ease since the last holidayseason pandemic, influence shopping, behaviorscontinue to gain traction and quote, is inside Santy t retailers finalizedpreparations before September borrowing in the spring to stocks to wear andgive selections for holidays manufacturing was in full swing acrossAsia all summer, but shipping delays and the extraordinary spike andcontainer charges make it imperative that holiday. A promotions begin earlythis year, the president of international operations at ups andfinds his consumers to quote older your Christmas presents now because otherwise, on Christmas Day,there may just be a picture of something that's not coming untilFebruary your March, and we frequent diners are determined toreturn to their normal routine of dining out open tables. Most Recentquarterly survey of twenty thousand restaurant fans find sixty. Two percent are now dining out at least once a week during the first quarter, onlythirty nine per cent of frequent diners were eating out. At least weakly takeout remains the most popular alternative to dining. In with thirtyfour per cent of respondence ordering take out at least once a week, proof of vaccination should be arequirement for staff. According to...

...forty, six per cent of open tablediners up from twenty five per cent or in the first quarter a seventy onepercent majority are willing to show their vaccine cards and twenty threeper cent say that restaurants must require proof of vaccination beforethey will dine indoors in the San Francisco, Barria thirty seven per centsay proof of vaccination as a must over all forty. Eight per cent offrequent diners are willing to show proof of vaccination, but mandatoryproof of vaccination isn't necessary for them to dine out nationally. Fifteen per cent ofrespondent say they will refuse to show proof of Accanto as a requirement fordining in Florida, Nevada and Arizona. Thatnumber rises to twenty three per cent, who were unwilling to show proof ofvaccination isn't sinit when asked what they miss. Ninety threeper cent of frequent diners sat dining at their favorite restaurant. Anotherfooty two per cent are longing for their favorite menu Adams, with thirtynine percent hoping to attend happy hours with friends and twenty six percent looking forward to wine and beer tastings North America's largest team retailchain has emerged from bankruptcy named a new chairman to replace CofounderHerschel Seidel and is now quote moving forward with a number of initiativesand quote according to see Eo and chief brand officer, Sarah Segel, Jane Silverstone, Seagul, Pershal,Segel spouse was named director and chair of the Board on September.Fourteenth herschell remains a strategic adviser and retains forty sixper cent of the company's stock...

...during an earnings web cast. SarahSegel said that David's tea is successfully transitioning to a digitalfirst company in a release following the quarterlydisclosure. Sara Segel announced the expansion of the store within a storeconcept to a hundred and fifty six rexie pharmacies. The forefoot in storedisplays, show case. Twenty five skews of teas sales declined. Eighteen point: six percent or four point: Three million to eighteen point: seven million duringthe quarter ending July thirty, first endemic driven sales were twenty threemillion during the same period in two thousand and twenty business in sight during the earnings web cast. SaraSegel said that quote after a period of dramatic changes and transformation toour business. Over the past nearly eighteen months we are eager to connectwith our customers in new ways. We are laying the foundation to scaleand expand to become a truly global tea company. She said Aravinda in a thermaland Bengaluru reports on India's Te auton prices in Dietitian for the weekending Eighteen September, W THUAA twenty one. The focus continued to beon the issue of cheap tea imports from kin and Nepal and H in media reportedthat Indian imports were up hundred seventy six per cent year on year andthat, between January and June, twenty twenty one, India imported twelve point.One six million kilos already said to be the total import of two thousand andnineteen tatter consumer products. Limited has been flagged for addingtheir party to their blends without properly bling. The ingine associationhas written to the garrment asking them to intervene in other development. OnSeventeen September, the tea board of...

India had a virtual meeting with teaproducers and manufacturers to hear their views on the contentious act, onethousand nine hundred and fifty three recently seven sections of the Act weresuspended. Further changes following this meeting remained to be seen inauctions. SALTERY servants or subdued demand for tea in South Enda, as bothup country and coppered Biers, have focused on narting auctions in theNorth Call Kata, so good demand Middle East in Ciaus countries were active forOrthodox ty, that to consumer products and in the Stanin lever were active forDadian. The monsoon flush which is out now is largely consumed in the domesticmarket. Prices did not very much from the previous week and now a word from our sponsor. You trade understands that a successfultea blent goes beyond the creative fusion of appearance, Aroma and flavoror multi award winning product development team is passionate aboutconverting natural ingredients into sensory experiences with customers.Grave every recipe is formulated with the commercial backbone of dependablequality sourcing, with the pricing structure that supports a safe,regulated, profitable and scalable blant yew trade meets every brand'sretail food service and e commerce need for more information visit. Our websiteyou trade tsom this week, tevis travels to Gulati inAssam. India were the CO founders of folk lore t engage customers at anunusual level of intimacy. Folklore t is anchored in storytelling.Marketing is simple and sincere. Packets are numbered with a handwrittennote, acknowledging the farmer who grew in hand processed the company'sselection of small badge, O Samaan and...

...lag teas, including premia morganic t c the year old, artisan brand Christens,its tea with local words that carry special meaning and includes in everypacket an original poem describing the story of the tea. A recent development in tea in Indiahas been the rise of new brands, many that have the roots inte regions,almost all of them seek to bridge producers and consumers most reliantthe narratives that accompanies a product from its place of origin forconsumers, it's in part by carious living and also a window to anotherworld. This is as good as it gets for those who want to know who made the teaand where it comes from a few of these brands, the so actively work withfarmers and become more than a marketing platform for the produce. Onesuch brand is for clote based in Gohad and started by so bashis Bora, an urbanplanner and Patisia. Thus, a management Crad also in Gohan, the cohuecollective, a space that comes with a slow food cafe anti room ideas thatseem to drive the work they launch folow in early two thousand and twentyand as a brand, are keen to carry the farmer's stories for clothes. Anchoredin the idea of story telling and connecting the consumers intimately h tacknowledges the farmer who grew it. Each t is given a name and a poemaccompanies it, each back. It is numbered with a handwritten noteaddressing the recipient, and while these help connect with the drinker,it's not for close, unique als proposition that lies in theexperiments and the work they do with the farmers. cindly for low works withthree small growers, Biman Berens and turn who collectively cultivate onabout three hectares. These three growers also an tresve a farmerproducer company, which now includes fifty six members with farms ranging insize from point two to three hectares. All the growers, a geographicallylocated close to each other, making...

...this a community enterprise of thoughts,Biman, brince and Taron, have chosen organic farming and have been workingwith the other members of pretet convert in organic farms to organic.This process takes a long time up to five years during which farmers have toface a loss. An EEL and income prospe supports them by way of smallscholarships for the children and also has a emicus ing unit in Assam, Malti,grous, typically sell the green leaves to bodily factories who manufacture andSelta. Most of these factories make cit city which is bought and blended forthe domestic market. CTS Factories are not always organic and here that he ismixed in the source's style of cultivation is lost, with no advantagesto producing as organic. The farmer has no incentive to stay the course, andthis is something for close trying to address. Currently they have six smallunits where the TI is made. These units are not heavily equipped with machinery,and even the city sea is made using traditional wooden tools, so ashe talksabout a proposed project for a many community factory that will be used tomanufacture organic C D C would leave source from their own farmer community.So right now there are fifty six drawers who have joined pity socollective me. Whenever we will be able to set up the factors and we have ahuge list rent to produce organic Citisen, we think get the fun. Then ofcourse we'll go for CEG, which will be hundred person Ogane and managed bythis fifty six people. That is something completely community based factory, whatever wecan do in terms of fecting design or maybe Parken will anyway help them. Ifwe get this opportunity- and if you get this fan- which I'm not sure if we get,then of course we go for Sitit, it till help not only this the people, but allthe fiftie families, so that was like almost monate people will be benefitedwith this century will be a huge change in the village for close associationwith pristes a close and mutually beneficial one. They bring knowledge ofcultivars and tea making, along with...

...market intelligence, as Sabachshe says,most of the small ti growers with whom they are working started back in theearly n s they planted whatever tea bushes, they could care from near bythe tea gardens. The knowledge of cultivars was not very prominent. Atthat time, Sir Four cloten decided to study about tea and Rockney and willingthis experiment in tea. Making the experiments are with clones would leaveto badrast with rolling techniques and processing methods, Ich a span roastingand naturally scenting tea. The was or taken on the immense challenge ofmaking oolongs only a small volume of neighten, not more than three hundredto three fifty kilos is sold under the fork, lock brand and mostly black. ULong and City Sea Art is nulty. Making a still a niche market with in Indiafor Clo seems conscious of this taking a bee to see approach for India and aBeato platform that caters to a global market with customers in the? U S,Canada, UK and Australia, since the scale is still small to bran, cansustain its relationship and customer base. As Subas says, they are two mainchallenges and opportunities. Sams teen US try today. One people who live herein the tea areas of the state don't know enough a battle's leaf teas and tothere is a strong culture of tea, that's drunk without milk, and yet thechoice of tea remains c t c through and through the irony of producing one ofthe finest teas and yet sending them to faraway markets as a story across Indiat growing regions, it's very sad because people in their own region, especiallythe villages or maybe the towns which are surrounded by the key gardenspeople. They also don't know much about the loses. Marketing losely fees herewith a little bit higher price is difficult because they it takes a lot of effort to make lustestea and then, if you're selling it for let's say three handed four hundredTOPS A K: G Ban: it's not giving me anything consedit to that, like you'll,get CCONI ety hundred opes, so with...

...milty, everyone is going to statist ina some bit of ouse a he is there, of course, but the culture of Water Dis,te also very high, but that water bestes made using cities so not loselists. The economic status of this state is not very high. I mean peoplehave collectively less money so buying five hundred PK one. It is not a thingmost of the growers face difficulties here. They don't have dehumanise or thefinancial resources to go somewhere and do marketing or to do packaging, andthese things so many people who start making things they go back to sellingtheir fresh leaves so that they don't have to think about marketing again andmany people go back to an organ, its gate because, if they Ewe have to sellthe leaves to Poleacre is then no point of maintaining organic as much as theconversation is on branding and experimentation. Ultimately, what willmake a brand like fork? Love work, has its impact on the community already,then a plans to set up a Bambu cottage on one of the tea farms that will beopen for experiential travel as Sam as a lot and offer from textiles to foodand, of course, tea. We want to bring people say so washish want to show thethings that are going on here, that it's not only tea but a lot ofassociated cultural elements. He talks about the vision to turn the Arian, anopen museum where the entire place can act as a museum of the houses can actas a museum and the traditional tools which I used in the processing of teaare displayed as a living heritage. Sabas describes for close a passionproject. Perhaps that's what Assam needs more of passionate marketers, whocan join hands with farmers to create quality ties and find a market for thegreater good of the community, and if it includes nudging local preferencesto us better tea for their own consumption? That's an added bonus, sothe black key name is provail. I just read you, though I people have sponsorson my genesis. Was it a monk who...

...discovered me or was there a king whodropped me in boiling water? Yet my origin is unknown. Since then, I havegrown and grow and ruse some more moving across paces and borders. I'm aliving chronicle of several cultures and prevail. I was found to pots re by what you've heard in today'spodcast. Would you like to learn more from our goble network for tybisjournalist, P, expert content them directly through something privatemessage face: put avoid the chaos of social media and start a conversationthat matters subtext message base platform lets you privately askmeaningful questions of the T, experts, academics and Kepis journalistrecording for the two. You see their responses via SMS texts which are sentdirect to your phone visit our website and subscribe to subtext to instantlyconnect with the most connected people on tea. Remember the visit the tee is websitefor more comprehensive covered. That's www t hyphen viz beaz a thanks forlistening very well. It.

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