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Tea Biz

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Tea News and Biz Insights - November 19, 2021

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HEAR THE HEADLINES – Climate Pact Boosts Morale but Will Momentum Build? | Tea Lowers Risk and Severity of Stroke| Golden Leaf Awards Return | NEWSMAKER – Prabhat Bezboruah, Chairman of the Tea Board of India | FEATURES – India’s highest levels of government are reforming the basic structure of agriculture. The intent is to loosen regulations on pricing and storage and to permit direct sales of produce. The rules have protected India's farmers from the free market for decades. Prime Minister Narendra Modi has called the reforms a "watershed moment" for Indian agriculture. In Part 2 of Aravinda Anantharaman’s Newsmaker Interview --- Prabhat Bezboruah, Chairman of the Tea Board of India, describes a new board mission to increase consumption, promote tea exports and expand markets at home and overseas. He also addresses discussions underway to transfer regulatory oversight of India’s tea industry from the Ministry of Commerce to Agriculture and Farmers Welfare Ministry..

The Pedis podcast delivers a recap withthe week's major pineus headlines with commentary and cultural trends hostedby Dan Bolton. Ibis is the voice of origin for pe professionals andenthusiasts world lot. Think of us as a digital caravan ofstory, tellers bringing authentic, authoritative and exclusive stories foryou, weekly from the tea lands. Hello, everyone here, this week'sheadlines, climate pack boots morale, but will momentum build? Tea, lowersrisk and the severity of stroke and the Golden Leaf award save returned more ina minute, but first this important message: What makes a Perfect Cup of Ceylon tea?The Perfect Cup is from the T, businesses that ensure the protectionof all the children living within their tea estates. We Salute Kalani Valley,tell a Wakely, Bogo, Wanta, Lawa, Parana and Elida t estate support, Savethe Children Srilankan the Glasgow climate pack constructivelyaddresses issues critical to the tea industry, both for brands such ascarbon trading and producers in emissions control, and the documentadvances efforts to Ende for station and phase out coal. The pact makes concrete tools. Use tocurb warming establishes new rules to hold countries accountable for reducingemissions, but it fell short of financing, necessary mitigation andless developed tea lands. The pact also leaves unresolved how much and howquickly each nation must cut emissions...

...delegates returned to their homelands,demonstrating greater concusion and consensus that every nation must domore before the thousand and twenty two summon. While the agreement advances the Parisaccords, it is not likely to contain atmospheric temperatures to less thanone point five degrees Celsius above their pre industrial levels. Scientistsestimate that close adherence to pledges by major emitters to cutemissions this decade may limit global warming to around two point: fourdegrees Celsius. Warming to that level will re havoc inthe PEA lands in three hot spots were degrading. Tea, quality and reductionand yield are already apparent. South India is one hot spot where teaproduction is threatened. India's prime minister made a bold promise to cutemissions to zero by twenty seventy India's first carbon public commitmentto cap greenhouse gases. India is the world's fourth largestemitter of carbon dioxide. China announced it will be carbonneutral by twenty. Sixty and both the U S and e- U aimed to reach Netzero intwo thousand and fifty business in sight. Many of the seventyfour countries where tea is produced find it difficult to finance climatemitigation efforts at the farm level unresolved that this year's summon areconcrete steps by developed countries to make good on a hundred billiondollar a year promise to assist poor nations to build clean energyalternatives to coal and wood a decade. Long Study of three hundredand sixty five thousand people suggest...

...that tea and coffee drinkers are thirty,two percent less likely to suffer a stroke when compared to non drinkers. Results of the? U K, Bile Bank studyinitiated in two thousand and six and continued through two thousand andtwenty were reported this week in the online journal. PLOS medicine. Theauthors write that quote, while previous studies have looked atassociations between tea and coffee consumption and better brain health,there has been inconsistency in findings and quote. Our funding suggests that moderateconsumption of coffee and tea separately or in combination wereassociated with lower risk of stroke and dementia, and quote right leadauthor and Professor Wan Gang at Tugan Medical University and Pigan China Heesaid it is also possible that coffee and tea consumption might be protectiveagainst de Mensa and post stroke, dementia, the strokes, close ten percent of death's globally and often result in post stroke, dementia researchers, site of weakness in thestudy and that participants were in better health than the population of awhole and that the participants were mainly white and British. Ninety sixper cent quote, therefore: We cannot infer an association that is relevantto every one in the UK and quote BIS insight, drinking two to three cupsof coffee or three to five cups of tea daily or in combination lent to atwenty eight per cent lower risk of dimensio compared with those who do notdrink tea or coffee. Researchers say that around forty years of age, theimmune system starts to decline as...

...people age. They experience a form ofchronic low grade inflammation experts have linked this kind of age, relatedinflammation to dimension and cognitive decline. The world wide population of those agesixty and over will grow to two point. One billion by twenty. Fifty, accordingto the United Nations rates of dimension, are expected to increasealongside this aging population. According to medical news to day the Golden Leaf Awards, sponsored bythe Australian Tea Masters and suspended during the height of thepandemic, have returned in two thousand twenty one. The dead line to enter thecompetition is near Jessica. Na tolly Willard has this report. If you have atea that is available in Australia, you'll want to check out the twothousand and twenty one golden leaf awards and submit your teas by November.Thirty E, the Golden Leaf Awards, are presentedby the Australia Tea Masters and have many many categories. You can enter green black white, yellow, teas, Macha,Puar, purples, Chy, ICED tea. There is even a category for Tea packaging. Thejudging is blind and done by industry professionals, Australia, tea masters, founder and C E.O Sharon Johnston joins us on the podcast today to talk about the twothousand, a twenty one- competition as well as this year's Feature CountryShilena. Why should some one submit their teas to the awards? It's a greatopportunity for small farmers, for people that have unique teas or peoplewho are blending their own tees to actually show case it to the public andget their name out there, and let people go to their website and find outwhat sort of teeth they have. What...

...should our listeners know about theblind? Judging for the Golden Leaf Awards, this one will be run actuallywith having were able to have life judges again coming out and differentsectors and it'll be running our normal way. We ran it before it was very hardbecause we're doing an individual days with individual judges and a lot ofremotely thought it's quite hard to actually send out teas and get itjudged and bring back the results last year, but this year we're back to ourstyle of judging. So everyone will be assembling into one place to judge yeah.We have limited numbers over limited days, so we will only have four per day,but we break up the categories anyway and we try to get specialists in thethe each particular category to actually like, for example, design.Packaging design would be graphic designers, and things like that. So weinclude different sectors of the industry. What was your objective infounding these awards when we first started after being in the tendis? Tryfor quite a few years, I may be four or five years. I realized that there wasno awards in Australia for tea or even in throughout the Asian region, and Ivisited many small farmers around the world and realized that they didn'thave an opportunity, which is why we started the category of a focusedcountry and yeah just to give people the opportunity to put their teeth intothe Australian market and and obviously now with online everybody's touchable.So we thought it was a great chance to sort of show case people's teeth andwhen you save a focused country, who's the focus for two thousand and twentyone. So for this heal we've chosen through lanker, because there's a groupof about twenty five farmers who developed some amazing teas and needsmall batters, and so we choose a different country each year, and forthis this year it's re Longcord to see some amazing teeth from them andthey're going to send them all in one...

...back. We should get them this week, soyeah, it's great thanks to Sharin for joining us today, head to Golden Leafawards com, dod. A U to learn how to submit your tea before November.Thirtieth you'll want to keep an eye on the site too, to see BIOS andinformation about all this year's entrance. One more time. THAT'S GOLDENLEAF! Awards, com, DOT, a? U Arvind! An and Theramene Bengalurureports on this week's India tortion prices in diatetic report for the weekend in thirteenth November. Twenty twenty one after concerns about cheapreports of Titan Nipal, the focus is shifted to Kina Kenites imported andblended, with Sam Dagee MILCAR. An Kangra Ti are impacting the quality ofINTENTA being sold in the media, reported that imports from Kina haveseen a one. Forty six per cent here a year increase between January andAugust. This year, the teaboard of finger has taken a stern stance withthe importers. They asked to report storage of important tea within twentyfour hours. The board will also do random checks of these teas to ensurethe conformed to requirement for the distribution within the country. Theboat is also issued circulars to these tackit, asking for reports in quantityand quality of imports. Man In markets this week, Caqeta so gooddemand, especially for dusty C T s an Orthodox to so good demand pricesremain nearly the same as the previous week. Kohat is so good demand with themajor blender's active in the south coaches, so good Amantas Leif with acountry buyers expressing interest export us to C I S and Middle East wereactive or Ostara leave city Sidus, a better demand of local bias at country,buyers and major pacage commerce. Better demand for city sealife was the bed of the dog leave and...

...hours winter sets in attention isexpected to turn to the South pates and now a word from our sponsor. You trade understands that a successfultea blent goes beyond the creative fusion of appearance, Aroma and flavoror multi award winning product development team is passionate aboutconverting natural ingredients into sensory experiences that customersgrave. Every recipe is formulated with a commercial backbone of dependablequality sourcing with the pricing structure that supports us, safe,regulated, profitable and scalable blant Ku trade meets every brand'sretail food service and e commerce meed for more information visit our website,few trade, TESCO India's highest levels of governmentare reforming the basic structure of agriculture. The intent is to lucineregulations on pricing and storage and to permit direct sales of produce. Therules have protected India's farmers from the free market for decades FRI,Minister Nerennach. The reforms quote a watershed moment and quote for Indianagriculture in Part Tau. Here, Venda N andtheramene newsmaker interview, promant, Bes Bora, chairman of the teaboard ofIndia, describes a new board mission to increase consumption, promote teaexports and expand markets at home and overseas. He also addresses discussionsunder way to transfer regulatory oversight of India's to industry, fromthe Ministry of Commerce to the Ministry of Agriculture and farmer'swelfare during the past few months that heboard of India has shown signs of change. Stake holders met to sharebetter understanding to the prevailing views of the t act of one thound. Ninehundred and fifty three...

...several amendments were proposed insections within the act for devised or discarded, a minister of State forCommerce and Ministry and the preessentials also visited severityregions beating various groups from the tea industry. We spoke to probatisborough, chairman of the Tea Board of India, on the changes that are underway. There has been used for the variousreforms under way at the Tea Board. What can we expect in the coming year? The government is going to revamp theTA. It's going to be a wholesale reban. The role of Tea Board is also good tobe re defined. That's a work in progress, and it's it's alreadyhappening. Even the Plantation Label Act is going to get subsumed once thecode on wages and the Occupational Safety and Health has a tact implemented, they've already beenpassed, but the implementation is being delayed a bit because a the governmentis under is already and a lot of pressure. The economy is already undera lot of pressure to the two co vid waves and we're resulting hugedestruction in trade and as soon as it comes in a plantation laverack will besubsumed by those to new acts, and the two acts have a totally different fateon the remuneration that a notation on Persia that a big change that we areforeseeing. It will impact the organized sector as well as the anorganized sector as well as the man tiers, and hopefully we create a littlemore level plain seat. The other aspect is the TI act itself that he at a tbeing amended once you amend at the role of the key board, will change?Will we be seeing this in two thousand and twenty two well about the Cote onway? ICES, I don't know you bring in the code on wages and the OccupationalSafety and health has a act now...

...suddenly they'll be hunge numbers ofsmall and marginal businesses that may go under, and it will be a bigdisrupting factor in the Manica. So I feel that the Qoran wages and the occupationalsafety and health has a that will be impliments in two thousand and twentythree not really to the T act. Amendments and modifications willdefinitely come through in to Oe petitot. Should the teaboard become the teamarket expansion board once again, as suggested in the letter by the gohazAuction Bias Association, should the focus be on building the market inRemoti Tea? Should that be the tea boat's priority? Definitely, and that'swhat I've been saying for the last three years, I think that same letterwas sent by the IT EF. The idea the Indian t exporters associatesso people are realizing that the tea board should focus on marketing ratherthan on regulation, quality control, marketing, and they need to ensure thatgood teas are sold in the country. They need to ensure that demand for t goesup. You spoke of quality being one of those things to go after, but is thereenough innovation happening in the industry that you think is going tohelp to get better prices in a watson? Is there at the at the Front? Tenthey've come up with really fantastic tree rooms and a boutiques with theSelrain keys and out, and definitely this is one area where we should moveforward in Australia and in the US there. They have been new methods ofgoing like pressure steam rather than water,which brings out more of the flavor. So all those things are happening, but youknow we are dealing with an output of thirteen hundred and ninety millionkilos. These innovative methods of...

...reaching the ultimate consumer awelcome. It's not going to help bring that thirteen hundred and ninety or ane sizable percentage of that output. Out of the Morass, it won't, we need tobe innovative in the field which is not coming through. You need to be open minded to new technology in thefactories which is not coming through. Basically, the tendis ry remains veryhigh bound. I believe that you know we do need to come out of our Shell, and we need tobe receptive to new technology. Was the tea boat's response to challenges andconcerns faced by the industry we tend to. You know, give a lot of importance tothe teaboard, for the tea boards abilities are limited ability to reallyhelp the in the stre in very significant ways is limited, but the tea board can change its focusnow. What's it? What does the team about do? When I told you already? Theyran the options. The actions are not badly run that we bodist. I don't thinkthat they're a very, very bad job, but they, the whole structure of theactions, is wrong and the teaboard hasn't restructured them, and we justtook the manual action and converted it into a reply card electronic Repleta,where the hammer was replaced by the mouse when he had the option theopportunity of really designing the whole platform, the whole structure ofthe platform we had the opportunity, but we lost that was in two thousandand eight seventy eight. Now again, the tea board is over regulating theindustry issuing licenses at its own weapons. So you know that's really notthe job of the tea board. The teaboard...

...should actually be monitor what isbeing imported into the country. You you mention that cheap imports, wecan't block imports because under Wu you have to discourage it by having animport duty, and we already have a hundred percent import duty on t. Youcan't go about that and you shouldn't actually right so, but we can ensurethat the tea coming to the country is the the keyboard has to unite. The peonis not going that, maybe they they will now I mean so far. They have the netcheck what kind of packets are being sold in the in the market? We talkedabout the young generation, not being that enthusiastic about the moving onto beverages. Other beverages are the hard barates like coffee and stuff. Ithat what are we doing to instow that packets are of a reasonable quality?What are we doing? You know, I'm surprised that there are tackets whichare being launched below the most economy packet. You are goingbelow the worst quality already had to try and attractnew customers. I fear that this kind of a strategy would actually push peopleaway from P. I feel that this whole concept ofcompeting on price, like they do in supermarkets, in Europe and America,where a lot of things are price driven. I feel that that strategy should not bea in India, because much lower segment that we are already in in supermarketsin America and Europe. The price of tea...

...that they have on their shelves is veryhigh compared to our our price. So for them it does make sense to compete onprice, but in India, the cheapest packets are already very chy, and ifyou actually try to offer the consumer cheaper, you have to compromise ourQuali and those kind of consumers were offered these very three Pan Peri poorquality tes would get turned off from tea permanently. Maybe so you know, Ithink that the marketing was should be fought onquality rather than on Brice, and that would expand the overall market. Fortyand I feel that teaboard has a role to play there, because I think we shouldlook at the really cheaper packets and maybe the other packets and and testthem. We should also test, what's coming outfrom our gardens and ensure that all the tea that is sold in India is as safe as that which isexported, because we talk about other countries, important countries, puttingnon tariff barriers on our t by reducing the maximum reseve limits. ButI don't think that's wrong on their part. If somebody wants to protect itscitizens or stringently- and they have the the that Damwell have the right todo so, and we ensure that our own citizens in the country a drinking tea which is as safe as thatwhich is exported. What about news of the teaboard coming under the Ministryof Agriculture? Is that something the industry or the board has been pushingfor the ward hasn't been pushing for it that there was a meeting recently wherethis, among other things, was discussed, but the meeting didn't reach anyconclusion. There is going to be another meeting and I think at the endof that, a meeting will have sort of...

...clear guidance about what what's going tohappen in the future. As far as the industry is concerned, I think smalltea growers are very keen that the board and the industry be brought underthe Agriculture Ministry. Small Tigres are very keen as far as the largerproducers are concerned and the associations are concerned, there's noconsensus. I think certain people would prefer to be under agricultureand others would like. The state is school, t came under commerce becauseit was India's most important export in the s after about one thousand ninehundred and fifty three of the people believe it or not, it was the biggest.It was a export, yielding the biggest revenue, the biggest value. Rather so, therefore, it came under coms.Today, t exports are just are under one billion in a COT, export value aboutthree hundred billion. It's like point three percent, so it doesn't deserve tobe in the comer. But for Istar reasons we are we get to agriculture might help smallgrowers. I am not sure how much benefit it will bin you know, taking it out of commerce, might bring the export focus down or- and, as I said, exports remain a largepart of our business plan. I mean so. Domestic consumption is five timesexport practically now, even then, exports are crucial in stabilizing themarket and and sorting a better practice for producers. So I wouldn'tlike the export focus to go. What about the tea brands that are coming up? Whatrule can they play in building this...

...market and supporting the industry?What would you like to see them do but I'd like to see them complete onquality as they are to t box. People like that have some really high quality of wet, but I would alsolike them to expand their markets pastor than theirdoing, because you know, as I told you, these innovative marketing approachesare only barely scratching the surface when you're talking about a production level of three thirteenhundred and ninety million kilos. If you have a hundred thousand a hundredand twenty thousand kilos, which is going into one of these premium, brandsis at it. We go to make a of an impact on the entire industry on theindiscrate of the whole, but that's not to mean their efforts or theirimportance. They are very important because, although Dagee was only sevenmillion kilos production, it used to act as a flat ship of India, ACTAproduce of India, but the Ti- and even today, when you talk about premium teas,the first tea that comes to mind is Adaly. So likewise, some of thesebrands, which have come into the market recently as long as they focus onexclusivity and high quality, as long as they you know, are able to lift thewhole category up a line bit. They become a face of the industries in itbecause they show case the best of what is available and the best of what ispossible exactly and and you see what would happen. Is there if somebodydrinks their t, they would like it a lot, and maybe they would try anotherfew brack and their friends who can't afford such highpriced would buysomething else. Will the domestic market compensate for what is lost inthe export market? Exports Now are only...

...twenty percent or less about roadproduction. Eighteen, seventeen percent of quote product, so we need to getpeople in India to drink, morty and better. If you can do that, thort ofour marketing problems will be over, but exports are important because intheir music ports number one and without exports, you can't establish a stable and remunerative primary market.Forty, so for both those reasons, we need to focus on both exports. As wellas us in domestic Demanda, what would you say about the whole moveto organic Tagelang seems to be moving towards turning organic as a way tosurvive. Do you think that's necessary, especially on the back of what hashappened in shreak? You See da Gillin needs of any, because the thedifference between a conventional state that the yield difference between in aconventional estate and an organic one in dazily is less than it is here in aSam. Sam is a hot house. It's like a green house. You know temperate as extremely humid conditionsunder these conditions, conventional agriculture, to give you, if not double,but almost double the crop of oration anes in T. therefore, you move me to sell yourorganic produce at almost double the price of your convention, produce whichthe recent past, or even in you know the last twenty thirty year hasn't beenthe case. There is strong demand for organity, but it's at a price which isthirty or forty percent, more than conventical tes, and with that kind of a price premium forGani, it won't be...

...a sustainable and that's what happenedin Freeland. That was a boy Kep Dar to, and you know, if they had stuck to it,anity entire, the Global Tendu try became organic. You would be seeinghuge price and preses you see, prices moving into the seventy eightdollar blacket world wide may be more actually or the whole industry. Theentire global industry would have to Ber in part one tea board of India.Chairman Probat besor discusses the current situation and challenges, andhe describes the economic and societal forces driving change in Indios to andestry be sure to listen to part one on your favorite podcast player. Intrigued by what you heard in today'spodcast. Would you like to learn more from our gobal network of tevasjournalists and te experts remember to visit the tea of his website for morecomprehensive coverage that Baww t hyphen, Bizz Biz balcom, thanks forlistening farewell till next week, I.

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